1. Photographic and 3D Visualization Technologies
and Services for Product Sales and Specification
2. Who is Chameleon?
• Launched company in 1998
• 42 employees focused on providing web and interactive services
to building and decorating industries
– 12 software developers
– 18 graphics folks
– 12 IT, operations, marketing
• Leading photographic visualization provider – more clients than
all others combined
• Build by a Color Scientist – this is why we are color accurate
• “From the ground up”…no Flash/Flex used here
• We build engines!
Interactive Solutions that Drive Demand and Sell Product
3. Why “Chameleonize”?
• More than 75% of identified* users purchase product
– 100% of users who load own photo buy from that supplier!
• 9 million visitors have loaded their own photos
– 95,000 per month use ImageMapper upload tool
• 75 million render requests per month (“apply this product to surface…”)
• Time on site for user increases 3X
• “Quadruple lead closure…” - Sears Home Improvements
• “Triple Schedule It Now selection” - Empire Today
• Clients of more than 16 years – GAF, others
*create project folder on website
Numbers Don’t Lie…
4. Growing Company
Chameleon Fast Track:
• Double digit growth - year-over-year, high growth
• Several major new clients:
– Armstrong Floors, Basalite Concrete Products, Budget
Blinds, Carpet One/CCA, Estee Lauder, Forbo,
Formica, HGTV, Jeld-Wen, MDC Holdings/Richmond
American, NVR Homes, Oldcastle, Overhead Door,
Sherwin Williams, Toll Brothers, Wayne Dalton
• 42 employees
• Four offices and two data centers
5. Milestones - What We’ve Accomplished
• 1999 - Launched first web-based photographic visualizer
• 2005 – Announced first photo image upload tool for
Internet…filed for patent
• 2007 – First hybrid desktop-to-web visualizer app – complete
synchronization at user and product level
• 2010 – Announced first photo image upload and decorate tool
for Apple iPhone
• 2011 – Surpassed 1,000,000th photo upload through
ImageMapper
• 2012 – Announced first-and-only image upload and decorate
tool for iPad
• 2014 – Announced first Android visualizer app; launched first
3D photographic visualizer engine for websites, iPad and
Android
• 2015 – First product simulation to visualization engine
6. Chameleon Tools and Technology
Website Photographic Visualization Engine for viewing actual products online in real world setting
(homes/rooms)
Desktop/Kiosk Tool for loading photographs of projects to laptop and desktop/store computer for
decoration during field visit or in store
Product Blending Tools – mosaics, slate, tile, faux finishes for paints, others
Product Selection and Configuration Tools – online selections and configurators for manufacturers,
builders, architects, distributors, designers)
iPad Decorator Tools – thirty+ live, more to come
Android Apps – several live, many more to come
iPhone app – color matching tool for paint, others.
Dynamic 3D – CAD-to-photograph tool for converting 3D rendered CAD files to Chameleon enabled
images for decorating online
Online Product Management Tools (DAM) – allow users to build catalogs/materials libraries, central
product depositories
Product Simulation-to-Visualization Engine – for digital product design to creation pre-production
7. Chameleon Services
Product Photography, Color Correction – complete graphic management of
products
Digital Asset Management Service – complete data management and online
availability
Rendering Services – complete mapping and loading of photos/3D renders
for clients, designers, contractors – same day turnaround, 500+ per month
currently
Sampling Services – order samples from selections online, drop in shopping
cart; and order digital sample board from visualizer output
E-Marketing Solutions for creating custom marketing – roofers in
neighborhoods
Hosting and IT Services – we can host your visualizer plus your website(s),
DAM, mail, etc.
8. New Software Tools and Services
• Photorealistic 3D Rendering Engine
– Ability to add fences, decks, sunrooms, lamps, faucets , fans, furniture, etc.
– Improved image editing, higher resolution zoom mode, others
• PHI Color Harmonizing/Suggestion/Recommendation Tool
• Chromalyzer / Color palette benchmarking analysis and development
– PPG / Sherwin Williams / Behr / Valspar / Estee Lauder / CSI / Chromaflo / RAL
• Augmented Reality (AR) image editor techniques:
– Use of mobile tablet/phone sensors to automate the image mapping process
• ERP/Data Integration:
– Integration of our tools with ERP (SAP, Oracle, AX, etc.) and other back end
services, i.e. configuration (WTS Paradigm), lead tracking, reporting, etc.
• CAD Integration:
– Data integration with popular CAD tools (Revit, Sketchup, etc.) for accurate
product render
• Product Simulation Tools:
– Tool for product design labs, “pre-production”
10. Product & Image Management
We prep and load your products, including:
Photography
Color Management/Correction
Pattern Creation – hardwood, brick, ceramic tile
Repeat Management – vinyl flooring, shingles, stone
Visualization Preparation, testing, management
Online Catalog (DAM) for viewing, product reviews, creation of
offline catalogs/CDs for customers, marketing, etc.
11. Graphics Services
With a staff of 15 graphics professionals, we are asked
to help out with other marketing needs including:
Product and image preparation
Digital room scene creation
Logo and materials design
Website design and development
Digital catalog for mobile
We’re for hire!
12. Speaking of mobile…
• Apple iPad – many visualizer apps
downloadable at App store currently, more
to come
• Apple iPhone – color matching solutions
for paint and other categories
• Android-based devices – several
launched
• 3D Versions Launching Now
13. iPad App
Downloadable app for the iPad that allows users to download the
app and product set from the Apple App Store. The tool includes:
• Same code base as web tools – allows for support of a single
platform for program and product updates
• Touch-centric interface – improved masking/image preparation via
edge detection, tapping/swiping for expanding area, finger-capable
tracing
• Synchronization – custom engine that synchronizes products,
project folders of users/customers, app updates when user is
“connected”
-
14. Social Media
• Ability to share across social
media sites including Twitter,
Facebook and Pinterest
• Send by email
• Print designs
• Save as downloadable .pdf
Sharing Capabilities – custom interface to social media
15. Data Integration
• Web Services
• EDI
• XML, JSON, CSV
• Case: Arizona Tile Slabyard
– Near real-time synchronization
with SAP system
– Pull initiated
– Populated by warehouse person, synchronized with corporate
PLM/ERP/Accounting system
Product and Inventory Synchronization
16. IT Services
Our expanding IT team provide services for our growing list of
clients. Services include:
• Hosting of visualizers and websites:
– We host all of our visualizers and some clients have us host their entire online
environment, along with mail (Exchange), ERP, others.
• Kiosk staging and support:
– For retailers, we acquire, stage, test, ship and support kiosks in retail, distribution
centers, tradeshow needs, etc.
• Mobile device staging and support:
– We acquire, stage, test, ship and support mobile devices (iPad, Android) for
users in field (sales teams, contractors, architects, others)
• Help desk support of users:
– Online and phone support of our clients and users
17. Hosting Environment
• Two Data Centers:
– Separate power grids
• Power redundancy:
– Both buildings have natural gas generators
• Carrier redundancy:
– Three carriers in each facility with complete fail over
– High-speed data pipes (100 MB)
• 24 X 7 Secure Monitoring
– Four on-call support personnel in off hours
• 80+ virtualized servers for expansion and extreme fault
tolerance
