Slideshow about social media and its effects on marketing.

1. Social Media and its
Effects on Marketing
Dakota Wilson

2. What is Social Media?
Social media, by definition, is any website or application that that enables users to create
and share content or participate in social networking. Some of these platforms include
Instagram, Facebook and Twitter. These platforms allow users from across the globe to
interact, share videos and photos, and connect with others.

3. How useful is social media?
Social media is one of the many fast growing forms of technology in this generation. At this
point in time, there are over four million users on social media platforms. When viewing this
number from a marketing standpoint; the possibilities are endless. With a billboard, you may
only reach a small number of local views. But when using social media as a tool, companies
have an untapped gold mine at their fingertips.

4. How can social media be utilized?
There is a platform for any market that a business is looking for the opportunity to tap into.
For example, a business that is investing their time into marketing to the younger generation
may use instagram, while another business that is looking for more mature customers may
utilize facebook for their ads. The business consumer food chain has been entirely changed
since social media took over; the customer is now entirely in control. A customer now has
the ability to easily look up websites, reviews, and get in contact with any business that they
would like. This can be a powerful tool for many business owners.

5. What are the negative impacts of social
media?
While social media is a powerful tool for marketing, it can also cause many issues. For
example, false reviews can absolutely ruin a perfectly good business. One unhappy
customer can steer away an entire crowd if they take the time to look at the reviews. Also, a
customer may expect the same level of customer service that is offered on the phone or in
person on these social media platforms, which some may not be accustomed to yet. There is
no longer a need to look for a service locally, there are endless services that can be explored
digitally. This competition for digital space can also be frustrating.

6. How will social media continue to evolve?
Our world is constantly changing. Especially in the digital age, nothing will ever cease to
upgrade or update or change entirely. Businesses must be prepared for the slew of changes
coming their way when it comes to marketing. Social media will change, and business
owners should be prepared to offer new ways of customer service, explore new marketing,
and try many new things.