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Facebook Advertising

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This is a presentation created by the Interactive Media Rejects for CEMP

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Facebook Advertising

  1. 1. An Production
  2. 3. Campaign Objectives <ul><li>Main Objective </li></ul><ul><ul><li>Test the effectiveness of the targeting options of Facebook Advertising </li></ul></ul><ul><li>Secondary Objectives </li></ul><ul><ul><li>Drive traffic to the Rejects site (and CEMP) </li></ul></ul><ul><ul><li>Attract comments from fellow IMS students </li></ul></ul><ul><ul><li>Get familiar with Facebook’s advertising offering </li></ul></ul>
  3. 4. Facebook Advertising
  4. 5. The Ad & Landing Page
  5. 6. Targeting
  6. 7. Time frame & Budgeting <ul><li>3 Week Campaign </li></ul><ul><li>Max. $20 per week </li></ul><ul><li>Max. $0.50 CPC </li></ul><ul><li>CPC vs CPM </li></ul>
  7. 8. Results & Analysis <ul><li>Total number of impressions: 66,716 </li></ul><ul><li>Total number of clicks: 131 </li></ul><ul><li>Average CTR: 0.20% </li></ul><ul><li>Average CPC: $0.22 </li></ul><ul><li>Average CPM: $0.44 </li></ul><ul><li>Total spend: $29.43 </li></ul><ul><li>Unique comments: 14 </li></ul><ul><li>Conversion rate: 10.7% </li></ul>
  8. 11. Conclusions <ul><li>Limitations </li></ul><ul><ul><li>Technical problems </li></ul></ul><ul><ul><li>Targeting issues </li></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><li>Final conclusions </li></ul><ul><ul><li>Facebook is great for targeting specific audiences </li></ul></ul><ul><ul><li>Easy to set up and monitor </li></ul></ul><ul><ul><li>Relatively cheap option </li></ul></ul><ul><ul><li>Limited reporting options </li></ul></ul><ul><ul><li>Mike has a very clickable face! </li></ul></ul>
  9. 12. For more information

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