NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge and Fully For Job Orientation Bases

1. 8 REASONS WHY EMAIL
MARKETING IS IMPORTANT
www.nidmindia.com

2. Email marketing is one of the cheapest ways to do
online marketing.
For example, if you have a database of customers who
have already purchased your products or paid for your
services, you can create campaigns to convince them
to buy again, which means you would gain more
money without having to pay to get newleads
EMAIL MARKETING

3. TABLEOFCONTENTS
ALLOWS FOR
TARGETTED
MESSAGING
STAY IN CONTACT
WITH YOUR AUDIENCE
EOPLE ENGAGE WITH
EMAILS
EMAIL MARKETING IS EASY
TO MEASURE
IT IS AFFORDABLE INCREASE BRAND
AWARENESS
IT' S TIMELY
01
02 REACH COSTOMERS
IN REAL TIME
03
04
05
06
07
08

4. 1.STAY IN CONTACT
WITH YOUR
AUDIENCE
Build your mailing list yourself.
Fight for attention with a compelling subject line.
Create real value.
Don't bore the reader.
Engage by activating.
Optimize, personalize, automate

5. 2.REACH COSTOMERS
IN REAL TIME
Build Your Email List Using Opt-In Strategies.
Single Opt-In
Double Opt-In.
Offer Many Opt-In Opportunities.
Offer an Opt-Out.
Using Email Promotions Effectively.
Including Deadlines Boosts Conversion Rate.
Make Sure the Email Looks Good.

6. 3.PEOPLE ENGAGE WITH
EMAILS
Always send a welcome email.
Optimize your subject lines.
Don't neglect the preheader text.
Prioritize your CTAs.
Write casual, fun copy.
Leverage your transactional emails.
Conduct A/B testing.
Make sure your email is mobile responsive

7. 4.EMAIL MARKETING
IS EASY TO
MEASURE
Check the bounce rate on your email campaign landing
pages.
Measure website traffic, too.
Look at the email conversion rate.
Track your email list growth rate.
Check the forward/share rate for each email campaign.
Track your spam complaints.

8. 5. IT'S AFFORDABLE
The cost per conversion is so low
Extensive reach
Good ctr
Shareble
High roi

9. 6.ALLOWS FOR
TARGETTED
MESSAGING
Improve relevancy
Increase ROI
Better relationships
Longer retention

10. 7.INCREASE BRAND
AWARENESS
Consent is the key. Email marketing is all about targeting the right
audience.
Welcome emails always work.
Provide value.
Make way for personalization and segmentation.
Incorporate strong and effective CTA.
Align your email and landing page.
Consistency matters

11. 8.IT'S TIMELY
Improving sales.
Communicating with your audience.
Generating traffic to your site.
Sending timely campaigns.
Increasing leads.
Reaching the right people at the right time

12. CONTACT US
+9611361147
EMAIL US:
nidmindia@gmail.com
WEBSITE:
www.nidmindia.com