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1. Yoga :- Complete
Carrier Guidance
By Dr Shivam Mishra
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2. What You will Know by this Slide and Video
• How to opt for yoga as a business and Carrier
• How to Make a profitable business in Yoga
• What is a carrier option in Yoga beyond business in India and abroad
• Common Mistakes During Yoga Business
• What is yoga Marketing and how to do marketing for the yoga business
• International Yoga market and Business
• Certification and Degree For Yoga
• FAQs and Motivation
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3. Starting with some powerful quotes
1.Be a Lifelong Learner. ...
2.Understand Your Job Expectations. ...
3.Be a Team Player. ...
4.Take Ownership of Everything You Do. ...
5.Develop Leadership Skills. ...
6.Keep a Positive Attitude. ...
7.Maintain Work-Life Balance.
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4. What is Yoga Business
• A Yoga business is defined as a Yoga organization or Yoga enterprising
entity engaged in commercial, industrial, or professional activities. which
may involve Yoga Classes, Yoga Based production, Yogic Sales
marketing, Yoga B2B etc.
• Businesses can be for-profit entities or non-profit organizations.
• Business types range from limited liability companies to sole
proprietorships, corporations, partnerships and section 8 companies.
• Some businesses run as small operations in a single industry while
others are large operations that are spread across many industries
around the world.
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5. Definition of Yoga Business
• A Yoga organization or Yoga enterprise that engages in commercial, industrial or professional
activity is called a “Yoga business”, Hence yoga business is a little different from other kinds of
business because yoga is a spiritual practice and with spiritual practices business entity always
cares about value-based business.
• The aim of a business is to carry out some kind of economic activity of production of goods or
services. However, the economic scenario is a little different in the yoga business.
• When it comes to defining the business, the single factor that matters is that the establishment
wants to make money from that which it engages in with a value-based system.
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6. Yoga Business Based on Such Topics
• Value-Based Business
• Economic motive
• Production or purchase of products
• Selling of goods and services
• Profit earning
• Consumer satisfaction
• Continuous activity
• Risk and uncertainties
• Legal and lawful
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7. How to start a business
1. Conduct market research to gather information on the current Yoga class demands, trends and competitors’
practices in your target area or city.
2. Come up with a name that’s unique, easy to remember and reflects your company’s identity.
3. Decide on the business structure that will work best for you and your company.
4. Plan your finances, and if you don’t currently have all the required capital, explore ways to fund your project.
5. Create a business plan to show your strategy, goals and financial objectives to potential investors.
6. Register your company with the law and apply for the required licences and permits based on your industry and
location.
7. Open a business account to help you handle all your daily finances.
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8. Types of Yoga Business
• Sole proprietorships: As the name suggests, a sole proprietorship is owned and operated by a single person. There is no legal
separation between the business and the owner, which means the tax and legal liabilities of the business are the responsibility of
the owner.
• Section 8 Company
• PVT LTD Company
• Partnerships: A partnership is a business relationship between two or more people who together conduct business. Each
partner contributes resources and money to the business and shares in the profits and losses of the business. The shared profits
and losses are recorded on each partner's tax return.
• Corporations: A corporation is a business in which a group of people acts as a single entity. Owners are commonly referred to
as shareholders who exchange consideration for the corporation's common stock. Incorporating a business releases owners of
the financial liability of business obligations. A corporation comes with unfavourable taxation rules for the owners of the business.
• Limited liability companies (LLCs): This is a relatively new business structure and was first available in Wyoming in 1977 and
in other states in the 1990s. A limited liability company combines the pass-through taxation benefits of a partnership with the
limited liability benefits of a corporation.
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9. What is Yoga Carrier
• Yoga Carrier is one of the most demanding carrier in Now days.
• There are many job opportunities for yoga students.
• Government Jobs , Private sector Jobs and opening your own business is also a part
of making a successful carrier ahead.
• There are two type of yoga carrier , short term or part time carrier and full time
yoga carrier.
• Yoga carrier is based on your business age and the stage of your business mind.
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10. What is Yoga Management
• Management is getting things done from another effectively and efficiently.
• In Yoga Business management you have to choose the yogic field and
selection of your type of business.
• Example:- Yoga Classes based Business, Yoga B2B Business, Yoga education
Business, Yoga sales business, Yoga HR Business, Yoga IB or Yoga
marketing business.
• The entire Yoga Field was unable to sustain good management because yoga
is free to flow economy.
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11. What is Yoga Job
• When you have enough capacity and degree to do 6 to 8 hours work for other and
you feel that you need the security of money, you can not take risks then you start
working for another organisation which entitle you as a yoga therapist or any post,
that entire process is called a job.
• In a Job, there are a few requirements that you have to fulfilled as per the
organization’s rules.
• Long-term sustainability is a big challenge for doing a job.
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12. Yoga as Entrepreneurship
• Beyond Doing a job, I would like to say that became an entrepreneur.
• Entrepreneurship is nothing more than taking a risk in your life.
• A certain requirement for doing proper entrepreneurship is understanding the 5M theory.
• Market
• Money
• Man
• Machines
• Material
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13. Defination
•
• Entrepreneurship is the ability and readiness to develop, organize and run a business enterprise, along with any of its
uncertainties in order to make a profit. The most prominent example of entrepreneurship is the starting of new businesses.
• There are two accepted categories of wealthy and successful entrepreneurs – the business owner entrepreneur and the angel
investor entrepreneur.
• There are 7 skills required for entrepreneurship.
• Communication. ...
• Curiosity. ...
• The Ability to Inspire Others. ...
• Stress Management. ...
• Consumer Focus. ...
• Adaptability. ...
• Vision.
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14. Benefits of Yoga Entrepreneurs
• Entrepreneurs provide job opportunities.
• Entrepreneurs increase competition & boost productivity.
• Entrepreneurs create new businesses & new markets.
• Client Satisfaction and quality control.
• Entrepreneurs add national income.
• Entrepreneurs introduce innovative Class technologies.
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17. Skills required for Entreprenurship
• Finance Skills. Budgeting and knowing how to keep track of finances is essential for
entrepreneurs. ...
• Communication skills. Being a strong communicator is very important for entrepreneurs. ...
• Leadership Skills. ...
• Time Management. ...
• Sales.
• Class Management
• Yoga Trainer management
• Quality Control.
• Service structure management.
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19. Qualities of Yoga Entrepreneur
• Motivation.
• Yoga Enthusiast
• Positive Aura
• Sadhak
• Creativity.
• Persuasiveness.
• Vision.
• Versatility.
• Risk Tolerance.
• Flexibility.
• Decisiveness.
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20. Concept of 5C theory in management
• Credibility
• Clarity
• Conviction
• Capital and
• Concentration in execution
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21. Common Mistakes of Yoga Entrepreneur
• Picking the wrong partner in Yoga.
• The lacking focus for Yoga Business
• Not Control on Yoga Class Quality
• Too much planning for Non-Yogic Segment.
• Choosing the wrong investor.
• Not spending on marketing.
• Doing everything yourself.
• Hiring too quickly.
• Ignoring the finances.
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22. Yoga as learning
• While Doing Yoga Learning is also an important part. Because if you are not
aware of yoga learnings or new techniques in Yoga then your business is not
worthy and after some time your motivation will slow down which may
impact your business.
• There are certain qualities in yoga learning, like learning new teaching skills,
Learning new business strategies, and joining awards and business summits.
Etc
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23. Job Opportunities in Yoga
• If you are unable to make up your mind about business then you can find a job also.
Not only in Your country but also in foreign.
• You can find government jobs as well.
• You can become Freelancer in any country.
• You can be visiting yoga faculty at various centres
• You can conduct workshops
• You can join any university as a professor
• You can join hospitals or schools as a yoga teacher.
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24. Yoga Jobs in Abroad
• There are various opportunities in Abroad in the Yoga field.
• You have to decide which country you want to join as yoga instructor.
• If You want to be a freelancer then also you can join any country as per their visa
policy
• Dubai, Canada, Uk, USA, Vietnam, Indonesia, Germany, and France are the Hot
Destinations for Yoga.
• You can apply through google for job opportunities.
• Reference is the best way to find a job in abroad.
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25. Example of Successful Entrepreneurs
• Yoga Alliance USA
• Swami Vidyanand’s YAI
• Bharat Thakur Chain
• Vikram’s Hot Yoga
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26. Frequently Asked Questions
• What should my pricing strategy look like?
• How much money can I make?
• Should I offer free trial lessons?
• Where should I open my studio?
• How should I name it?
• What if I am afraid of the competition?
• What about marketing?
• How should I use social media?
• What if I want to start out as an employee- where and how should I apply for a job as a yoga teacher?
• Should I quit my day job?
• How do I turn my students into loyal customers?
• How do I make sure they like my course and come back?
• In short: what is the secret to success for a successfull yoga Business?
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27. How much money can I make?
• You can earn approx. 40 thousand to 1 lakh per month easily if you hard
working
• If you want to join part-time then you can earn approx. 20 to 30 thousand
easily.
• If You involve in yoga business then it could be always more than 1 lakh
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28. Should I offer free trial lessons
• Absolutely Not
• Free lessons you can give in only B2B business.
• You can also provide free lessons to yoga students because they can not pay
you but if anyone can pay the fees then never provide the free lessons.
• Specially clients are always trying to ask for a free trial class but you don’t
accept that offer.
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29. How should I name my Yoga Business?
• Yoga Business is a spiritual practice so you can choose any name that
decodes the spirituality.
• You can choose any name based on yoga.
• Also, ensure that the name is unique and website link and social media
availability are also there.
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30. What if I am afraid of the competition?
• Don’t feel that you are in any competition.
• As I told you that yoga is spiritual practice so you just need to work hard for your
business.
• Some skills I would like to share with you.
• Try to connect with your competitor. Eg Colgate
• Always update yourself according to the need of the market. Eg T-Series
• Try to make multi Segment of Your business eg- ITC
• Try to apply some Free facet model Eg JIO
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31. What about marketing?
• Marketing is one of the most powerful segments in any business.
• Good marketing and in the right direction is always fruitful.
• Don’t follow the traditional pathways of marketing, always try to do some
innovation according to your mind.
• Banners, Posters, logos, and websites are the key features of quality
marketing.
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36. How should I use social media?
• Social Media is one of the game changers in any business nowadays.
• You have to learn about social media business abilities.
• Instagram, Facebook, What’s App, Youtube, Google and various websites are
the main parts of social media.
• Also, think about traditional media.
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37. What if I want to start out as an
employee-
• Yes, you can start, if you are good enough to take positive stress and you are
capable enough to give tasks and manage employees then you can start any
business along with the job.
• A good business man never put both legs in a pond in one time.
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38. Where and how should I apply for a job
as a YOGA TEACHER
• You can find the city where you want to work.
• Then made a list of yoga companies in that city.
• Then visit their website.
• Then shortlist the companies.
• Then send the resume or directly call them.
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39. Should I quit my day job?
Absolutely not until your business grew up.
There are a few steps you have to take during the job.
Analyze your job income and your business income.
Along with your job you can do your business or Not.
Don’t take an initial risk in starting if you have a handsome salary in your hand.
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40. How do I turn my students into loyal
customers?
• Personal Relation is a key factor for any business.
• Your Behavior
• Your Quality
• Your Promising abilities
• Your attitude towards your clients and business.
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41. How do I make sure they like my course
and come back?
• Analysis is the best way to engage your customers
• If you want to retain your customers then always keep in touch with your
customers.
• Don’t feel like boss or Mahaguru.
• Try to contact your customers beyond your staff.
• Resolve their problems and you can easily retain your customers.
• And at last but not least, don’t let them feel that they are your customer.
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42. what is the secret to success for a successful yoga
Business?
• Quality management
• Time Management
• HR management
• Healing ability
• Promising ability
• Challenging ability
• Good Pr
• Good Marketing
• Clear picture of your behavious
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43. Initial steps for starting Yoga business
1.Create A Business Plan.
2.Build A Customer Base.
3.Pick A Type Of Yoga.
4.Choose A Perfect Location
5.Have A Logo And Website.
6.Market And Expand Your Brand.
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44. Certification in Yoga
• There are many kinds of certification in Yoga
• Graduation, master’s degree and obtaining a PhD is the best way of
certification.
• But if you are unable to do graduation or master’s or PhD then try to do
YTTC Courses from reputed institutions.
• You can obtain a distance degree also.
• Always try to learn various courses and try to join various workshops.
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45. Business plan in Yoga
• Selection of Investment
• Selection of Your Budget
• Selection of Location
• Selection of Time
• Selection of market
• Selection of risk time
• Selection of marketing
• Selection of stunts for business
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46. Types of Yoga for Business
• Yoga Classes
• Yoga Education
• Yoga Marketing
• Yoga Sales
• Yoga Hr
• Yoga online
• Yoga IB
• Yoga manufacturer
• Yoga Centers
• Yoga B2B
• Yoga Teacher or Trainer
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47. Finding Location and market place
• This is one of the most important tasks of your entire business.
• Find Semi rich people and their communities.
• Try to invest less in rentals and other cost
• Try to cut the cost in extra activities
• Renovate your center in spiritual manner
• Your branding and logo are important.
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48. Marketing Stunts
• Banner
• Flier
• Web
• Google
• Social
• Auto
• Print media
• No parking ads
• Email marketing
• Seo and Content
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49. Social Media
• Instagram
• Google
• Facebook
• Seo
• Pinterest
• Youtube
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50. Website
• This is the most important part of any business.
• Refer Go daddy website to find your domain
• If you Unable to find the domain then you have to find some other options.
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51. Logo
• This is also an important part.
• Your Logo must be social and show some lessons through out its
appearance.
• An important part of the logo is the footnote of your logo.
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52. At last….But Not Least…..
1.Focus on your own practice first.
2.Find an online yoga course.
3.Target the studios you love.
4.Join the community of the studios where you want to teach.
5.What's your “thing”?
6.Get yourself onto a teaching schedule.
7.Expand what you offer.
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53. Thanks
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