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Social Media and
the Future
of Small and Medium
Sized Businesses #SMBs  
Dr. William J. Ward aka @DR4WARD	

Social Media Professor 	

S. I. Newhouse School of Public Communications	

Syracuse University
“Nothing has changed.
Everything is different.”
~ Stefan Olander,VP Digital Sport for Nike	

co-authorVelocity -
Digital and social media take what people 	

are already doing and makes it 	

easier, faster, better.. and more fun.
~ Brian Solis, Principal at Altimeter Group	

Author,The End of Business As Usual
What does the future look like?
Digital Divide Is Every 6-12 months, Not Generational
Spread of Earthquake Related Tweets -	

5.8 mag earthquake EpicenterVA	

Aug. 23, 2011
30 secs.
Improved communication and collaboration from social
media could add $1.3 trillion annually in value
to the economy and
raise knowledge worker productivity 20-25%.
2012 Study
How can social media improve our jobs and
organizations?
Why should we care about SMBs?
!
SMBs contribute $5.5 trillion in annual revenue
Source: Dun and Bradstreet
!
!
SMBs create 7 out of every 10 new jobs.
!
!
Source: Dun and Bradstreet, SBA Office of Advocacy
SMBs are optimistic about 2014 and
focused on marketing
!
!
!
!
Source: Rocket Lawyer December 2013 Semi-Annual Small Business Survey
What do companies say about digital and
social media?
!
!
!
!
How are SMBs using
social media for their business
!
!
!
Source: LinkedIn Marketing Solutions	

!
How can social media help
SMBs grow
!
!
!
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
How are small businesses
using social media?
!
!
!
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
Source: Bank of America Small Business Study
How are small businesses
using social media?
!
!
!
How are small businesses using social media?
!
!
!
Source: LinkedIn Marketing Solutions	

!
How are small businesses using social media?
!
!
!
Source: LinkedIn Marketing Solutions	

!
How are small businesses using social media?
!
!
!
Source: LinkedIn Marketing Solutions	

!
Which social media are
SMBs using?
!
!
!
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
How much time are small businesses
spending on social media websites?
!
!
!
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
How is customer acquisition
working for small businesses?
!
!
!
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html
What are the benefits of social media
marketing for SMBs?
!
!
!
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html
What are the benefits of social media
marketing for SMBs?
!
!
!
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html
What are the benefits of social media
marketing for SMBs?
!
!
!
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html
What are the benefits of social media
marketing for SMBs?
!
!
!
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html
What are the benefits of social media
marketing for SMBs?
!
!
!
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
How much time are consumers spending
on social media websites?
!
!
!
http://www.dr4ward.com/dr4ward/2011/10/how-does-word-of-mouth-marketing-differ-offline-and-online-infographic.html
What is the value of word of mouth for SMBs?
!
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence
purchase decisions?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence
purchase decisions?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
What social media sites are most likely
to influence purchases?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence
purchase decisions?
!
!
Why do consumer follow brands?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence
purchase decisions?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
Percentage of social media users
who purchase and item after sharing or
favoriting on their network
!
!
How does social media influence
purchase decision?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence
purchase decisions?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence
purchase decisions?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence
purchase decisions?
!
!
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html
Why do your Twitter followers matter
to your SMB?
!
!
!
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html
Why do your Twitter followers matter
to your SMB?
!
!
!
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html
Why do your Twitter followers matter
to your SMB?
!
!
!
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html
Why do your Twitter followers matter
to your SMB?
!
!
!
http://www.dr4ward.com/dr4ward/2013/09/how-can-blogging-help-small-businesses-infographic.html
Content for SMBs -
Paid, Owned and Earned
!
!
!
http://www.dr4ward.com/dr4ward/2013/09/what-type-of-digital-content-do-you-need-for-the-different-stages-of-the-purchasing-funnel-infograph.html
Types of Digital Content for the Different Stages of The Purchasing Funnel
http://www.dr4ward.com/dr4ward/2013/06/what-is-the-online-buying-funnel-and-what-type-of-content-do-you-need-to-create-for-each-step-infographic.html
Content Deliver Funnel
!
http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case
Studies
!
http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case
Studies
!
http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case
Studies
!
http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case
Studies
!
http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case
Studies
!
http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case
Studies
Education & Training
http://newhouse.hootsuite.com/
Industry
Rigorous and
mprehensive
ced Strategy
and Skills
HS Certified vs #ASMScert
Education & Training
Questions?
#SMBs  
Dr. William J. Ward aka @DR4WARD	

Social Media Professor 	

S. I. Newhouse School of Public Communications	

Syracuse University

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