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The New Marketer?

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Keynote for Razorfish Client Summit 2014.

Published in: Mobile, Technology
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The New Marketer?

  1. 1. Jen | Gym Instructor Just filed taxes David N. | Swiss Just moved to Utah. AT&T iPhone 5s Fred Leger Age 30 LIFESTYLE digital @AdobeMktgCloud Albert Sue Child T-Mobile 4 Nokia Lumia 520 Chris Manchester 3,343, 4,453 Age 40 Elisa Sanchez Felix | Married Bought a new car VERIZON LTE 4G Samsung Galaxy S4
  2. 2. the new marketer NERD: © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  3. 3. GENERALIST it takes a to make something SPECIAL © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
  4. 4. love whatDISRUPTS © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
  5. 5. Phone Car Electricity Stove Dishwasher VCR PC Cell Phone HDTV Internet Smartphone Tablet 90% 75% 50% 25% 10% 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 Source: Asymco
  6. 6. MOBILE millennials =
  7. 7. Source: visual.ly
  8. 8. TOUCH
  9. 9. REIMAGINATION clashing of the type bars
  10. 10. CREATIVITY burst of
  11. 11. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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