8 steps to a long term mobile strategy

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Mobility and multi-channel experiences are here to stay. Your employees and customers are on the go, and to succeed, you need to keep up. In “8 Steps to a Long Term Mobile Strategy” find out the basics of mobile - why it matters, who should care – and then dive into the eight things that make up a dedicated, differentiated mobile strategy.

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8 steps to a long term mobile strategy

  1. 1. © Copyright 8/15/2013 Kony, Inc1
  2. 2. © Copyright 8/15/2013 Kony, Inc2 Landscape “Every app running in your organization on desktops today will run on every device within 2 years” How are you prepared to support that?
  3. 3. 3 Feb-2007 BlackBerry 8800 May-2007 BlackBerry Curve Jun-2007 iPhone 2007 Windows Mobile 6 Sep-2007 iPod Touch Nov-2007 BlackBerry Pearl 2 Jul-2008 3G iPhone Mar-2008 iPhone SDK Jul-2008 BlackBerry Storm Sep-2008 BlackBerry 4.5 2008 Nokia S60 5th ed. Symbian Feb-2008 16GB iPhone Nov-2008 BlackBerry Bold 9000 Jun-2009 3GS iPhone Jun-2009 Firmware 3.0 May-2009 BlackBerry 5.0 Jul-2009 BlackBerry Tour Sep-2009 Android 1.6 Oct-2009 Android 2.0 Droid 2009 Symbian 2 Oct-2009 Windows Mobile 6.5 Jan-2010 Android 2.1 NexusOne Dec-2010 Android 2.3 Jun-2010 Android 2.2 Apr-2010 iPad TBD-2010 Symbian 4 Feb-2010 Symbian 3 Nov-2010 Windows Phone 7 Apr-2010 BlackBerry 6.0 Aug-2011 BlackBerr y Torch Aug-2011 BlackBerry Bold Mar-2011 iPad 2.0 Jul-2011 Android 3.0 Nov-2012 Windows Phone 8 2.3 3.0 3.0 4.0 4.0 4.1 4.1 4.1 4.0 4.0 4.0 4.0 3.0 1G 3G 3GS 4 4S 5 1G 2G 3G 4G 5G Mini 1.6 2.1 2.1 2.1 2.1 2.1 2.2 2.2 2.2 2.2 2.2 2.2 2.3 2.3 2.3 2.3 2.3
  4. 4. © Copyright 8/15/2013 Kony, Inc4 Market Dynamics Overview Mobile V1  Mobile Web  New iPhone App TCO  LOB decision  No IT resource or mobile experience Mobile V2  Mobile Web  iPhone App  Android App  Perhaps WM, BB Mobile V3  HTML5  iPhone App  Android App  Tablet App (likely) Multi-Channel  B2C  B2E (BYOD)  Smartphone  Tablets  Web 2010 2011 2012 2013 Tactical Must Have Mobile Strategic Enterprise Strategic TCO TCO TCO  LOB decision  Multiple LOBs acting independently  IT vetted tech  IT didn’t control  LOB Need  IT Decision  Tech Selection  HTML5 / Inhouse  Enterprise App Need  CIO decision  In-house use  HTML5/tools vs MEAP
  5. 5. © Copyright 8/15/2013 Kony, Inc5 Points of Engagement Evolution The move to digital channels – past to future TIME
  6. 6. © Copyright 8/15/2013 Kony, Inc6 The Multi-Channel Iceberg Production Services Mobile Ecosystem Changes Device Detection Data Synchronization Security Frameworks Offline Storage Data Integration SAP / IBM / Oracle Integration Application Upgrades New Devices New OS & OS Updates New Browsers and Updates
  7. 7. © Copyright 8/15/2013 Kony, Inc7 Get business and IT leaders in the same room. Going mobile is a primarily business problem, not a technology problem. Step 1 — Collaborate
  8. 8. © Copyright 8/15/2013 Kony, Inc8 Step 2 — Key Drivers Let the business groups drive the problem definition. Focus on mobilizing the moments of engagement where work gets done.
  9. 9. © Copyright 8/15/2013 Kony, Inc9 Step 3 — Due Diligence Conduct an information audit. Identify the content required to mobilize the moments of engagement Infrastructure People Devices Processes Information Security
  10. 10. © Copyright 8/15/2013 Kony, Inc10 Step 4 — Prioritize Devices Study usage patterns of your users on all digital means for access and interactive with enterprise information
  11. 11. © Copyright 8/15/2013 Kony, Inc11 Step 5 — Integration Plan the Integration with Enterprise Systems
  12. 12. © Copyright 8/15/2013 Kony, Inc12 Analyze all methods for ensuring that enterprise information will be secure end-to-end as well as for the unforeseen or unorthodox scenarios Step 6 — Security
  13. 13. © Copyright 8/15/2013 Kony, Inc13 Step 7 — Choose Determine a scalable multi-channel development approach that fits your needs HTML5 NATIVE PLATFORM
  14. 14. © Copyright 8/15/2013 Kony, Inc14 Create a mobile app strategy roadmap and determine the apps you need to build Step 8 — Roadmap
  15. 15. © Copyright 8/15/2013 Kony, Inc15 Kony – A Complete Platform  Tools  Leverage single code-base (JavaScript) to build cross-channel applications  Build beautiful effective user experience with tools / widgets  Handles and simplifies any form of deployment  App, device & content security and management  Built for Enterprise and Consumer  Commercial channels  BYOD
  16. 16. © Copyright 8/15/2013 Kony, Inc16 © Copyright 8/15/2013 Kony, Inc16 Next Steps: Read the 2013 Gartner Magic Quadrant Report for Mobile App Development Platforms by clicking the ‘Learn More’ button below Follow us on Twitter: @Kony

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