KEY TERMS AND CONCEPTS Socratic method FCC Cool hunting Murdoch News Hole Al-Jazeera Block booking SMCR model Convergence Selective exposure Syndication Gatekeeper Center-periphery Manuscript culture Entrepreneurial stage Oligopoly Seditious libel Paramount Decision Vertical integration Bollywood Consolidation Must-Carry Rules Knowledge gap Gutenberg Telecommunications Act Adolph Ochs Commercial speech Google YouTube Selective Retention Network Era Hypodermic needle theory Agenda Setting Cultural imperialism LECTURES and READINGS: 1) Why is the map approach to culture better and more conclusive than the vertical approach? Define the steps of the critical process Campbell is suggesting in applying the map approach. 2) Discuss some of the concerns resulting from the increasing consolidation of the Internet? Do you think this is a disturbing trend given the nature of the media todaty? 3) Is objective journalism threatened by the increasing popularity of news blogs on the Internet? Is that a good or bad development? 4) How did television shape race relations since the 1950s? Refer to the video: Color Adjustments. 5) Are social networks like Myspace and Youtube likely to change the ways in which we relate to traditional media? Will they ever replace traditional media? 6) Why did it take so long for cable television to become a reality knowing the technology had been there years before? 7) Describe some of the factors that triggered the move toward magazine specialization? 8) If magazines through heavy corporate advertising identify readers as consumers first and citizens second, what kind of impact this might have on democracy? 9) Do non-profit radio and television in the US rely exclusively on public funding for their operations or do they accept private sponsorships as well? If they do, how can they be labeled public media? 10) Name and define the movie industry’s three basic economic divisions? How have these divisions evolve through the years? 11) What contributed to the decline of the ‘network era’? Have the television networks today been sidestepped by other channels? If not, how do they retain their competitive edge? 12) Has narrowcasting on television solved the problem of consolidation of ownership in that industry? 13) What is cultural imperialism? Is it still a valid theory given the distribution of media flows today? Discuss the flaws of this theory. 14) Should we be concerned about the consolidation of global media flows today? Can smaller countries produce and control their own media? 15) What do we mean by the information economy and how is that affecting poorer countries? Make sure you discuss the notion of digital divide. 16) What’s the difference between the cultural approach to media studies and media- effects studies? Has the cultural approach been more convincing in its findings? 17) Given the dominant role of the mass media in society today, do you think the th ...

1. KEY TERMS AND CONCEPTS
Socratic method FCC
Cool hunting Murdoch
News Hole Al-Jazeera
Block booking SMCR model
Convergence Selective exposure
Syndication Gatekeeper
Center-periphery Manuscript culture
Entrepreneurial stage Oligopoly
Seditious libel Paramount Decision
Vertical integration Bollywood
Consolidation Must-Carry Rules
Knowledge gap Gutenberg
Telecommunications Act Adolph Ochs
Commercial speech Google
YouTube Selective Retention
Network Era Hypodermic needle theory
Agenda Setting Cultural imperialism
LECTURES and READINGS:
1) Why is the map approach to culture better and more
conclusive than the vertical approach? Define the steps of the
critical process Campbell is suggesting in applying the map
approach.
2) Discuss some of the concerns resulting from the increasing
consolidation of the Internet? Do you think this is a disturbing
trend given the nature of the media todaty?
3) Is objective journalism threatened by the increasing
popularity of news blogs on the Internet? Is that a good or bad

2. development?
4) How did television shape race relations since the 1950s?
Refer to the video: Color Adjustments.
5) Are social networks like Myspace and Youtube likely to
change the ways in which we relate to traditional media? Will
they ever replace traditional media?
6) Why did it take so long for cable television to become a
reality knowing the technology had been there years before?
7) Describe some of the factors that triggered the move toward
magazine specialization?
8) If magazines through heavy corporate advertising identify
readers as consumers first and citizens second, what kind of
impact this might have on democracy?
9) Do non-profit radio and television in the US rely exclusively
on public funding for their operations or do they accept private
sponsorships as well? If they do, how can they be labeled public
media?
10) Name and define the movie industry’s three basic economic
divisions? How have these divisions evolve through the years?
11) What contributed to the decline of the ‘network era’? Have
the television networks today been sidestepped by other
channels? If not, how do they retain their competitive edge?
12) Has narrowcasting on television solved the problem of
consolidation of ownership in that industry?
13) What is cultural imperialism? Is it still a valid theory given
the distribution of media flows today? Discuss the flaws of this
theory.
14) Should we be concerned about the consolidation of global
media flows today? Can smaller countries produce and control
their own media?
15) What do we mean by the information economy and how is
that affecting poorer countries? Make sure you discuss the
notion of digital divide.
16) What’s the difference between the cultural approach to
media studies and media- effects studies? Has the cultural
approach been more convincing in its findings?

3. 17) Given the dominant role of the mass media in society today,
do you think the theories produced by media studies have an
impact on changing our media institutions? Or do you think they
have no direct effect on the media and their workings?
Essay questions:
18) Is Journalism threatened by digital media technologies?
Will democracy suffer as conventional journalism struggle to
keep financially afloat? Is there a silver lining in having more
people claim control over the production and commentary on
information? Think about the Arab Spring events this winter
and their implications for the use of digital media.
19) Now that you know a lot about the workings of the mass
media and their degree of implication in the culture of any
given society, do you think they are failing us? Or do you
believe the mass media actually provide a forum for society to
expose and discuss its issues in the same light some early
philosophers like Plato and Socrates called for to save the oral
tradition of communication? Can you think of any examples
from today’s mass media to support your answer?
20) Do you think the fact that many of the mass media (radio,
television, the movies, advertising, PR, Internet, etc.) have been
developed in the US has an impact on how they are adapted by
other cultures? You can answer this question using cultural
imperialism theory and its argument that the sophisticated
American media both in form and content are saturating media
around the world causing major cultural changes.
21) Given their central place in our society, what exactly should
be the roles and responsibilities of the mass media? Media
institutions are getting bigger and richer, and media
technologies are faster and more accessible, but is content
getting better? In answering this question, talk about how this

4. course has helped you become a critical media consumer. DO
not simply say so, but explain how reading about the role of the
media in contemporary society is helping you understand better
their impact on culture.
2
1