Tech Know
The Worldʼs Awesomest Gadget
Review Show




 From Barely Digital -- our tech humor network dedicated to
  lamp...
Online Gadget Shows
A popular genre thatʼs ripe for parody.




 Comedy, tech news and gadget reviews -- some of the most...
Barely Digital
Home of Tech Know




 From the creators of Barely Political and online video sensation Obama Girl is the
...
Tech Know
Sponsorship Opportunities
                                                             Interstitials, hosted pr...
Viewership
Season 1




 Tech Know's first season garnered 5 million views with
  fourteen episodes.
 Average views per ...
Demographics
Appeals to the 18-35 male audience.

                         s 61% r 39%
        Age

       13 – 17        ...
Case Study: Nite Fite
Sponsored by Starburst
Objective:
 Drive awareness and brand favorability for Starburst
  Candy and...
Case Study: $99 Music Videos
Sponsored by Verizon FiOS
Objective:
 Develop a memorable component to the Verizon
  FiOS me...
Homepage Media
Placements
                                          ‣ Leaderboard 728x90
   Leaderboard 728x90
           ...
Watch Page Media
Placements
                                               ‣ Leaderboard 728x90
        Leaderboard 728x90...
Watch Page Media
Placements
                                                  ‣ Leaderboard 728x90
         Leaderboard 72...
YouTube Programming
Integration
                                                  ‣ Showcase your message in a trusted
   ...
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Tech Know Presentation 11.05.09 Pdf

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Tech Know Presentation 11.05.09 Pdf

  1. 1. Tech Know The Worldʼs Awesomest Gadget Review Show  From Barely Digital -- our tech humor network dedicated to lampooning the world of gaming, gadgets, and the internet -- Tech Know spoofs what happens behind the scenes at a fictional online gadget and gaming review show. It's 30 Rock for the YouTube generation. 1 | Tech Know Q4 2009
  2. 2. Online Gadget Shows A popular genre thatʼs ripe for parody.  Comedy, tech news and gadget reviews -- some of the most entertaining and watched video categories online -- are favored by the biggest online video portals, including Yahoo and YouTube, and have built tech, comedy and gaming communities.  Of the top six blogs on the Internet, four of them are technology related including Gizmodo, Tech Crunch, Mashable, Boing Boing, and Engadget.* 2 | Tech Know  With content ranging from gaming to gadgets to Web 2.0, no category even approaches the volume and passion of the conversation online around the world of technology. *Source: Technorati Q4 2009
  3. 3. Barely Digital Home of Tech Know  From the creators of Barely Political and online video sensation Obama Girl is the first ever comedy network devoted to the digital age, Barely Digital. This new network covers the tech world with an irreverent brand of online humor. Barely Digital features sketch comedy and music video parodies to satirize the worlds of gaming, social networks, gadgets, the Internet-at-large and much more.  Branded destination hub at YouTube.com/BarelyDigital 3 | Tech Know  Website at BarelyDigital.com  Downloadable iTunes podcast Q4 2009
  4. 4. Tech Know Sponsorship Opportunities  Interstitials, hosted promos and sponsorship bumpers.  Host mentions to deliver key brand messaging.  Scripted brand integration and sponsored segments.  Site skinning and sponsored web content.   Coordinated in-video overlay and display media.  Tech Know is one of our most sponsor-friendly series because its "show within a show" structure allows for organic, amusingly self-aware brand endorsements that other shows wouldn't be able to get away with. As 30 Rock is able to weave a plug for a product into the show's plot, Tech Know has also promoted several brands by integrating them into the story line. 4 | Tech Know Q4 2009
  5. 5. Viewership Season 1  Tech Know's first season garnered 5 million views with fourteen episodes.  Average views per episode - 350,000.  Visible Measures third-party engagement score was 73 (across the series), well above the industry average of 46. 5 | Tech Know Q4 2009
  6. 6. Demographics Appeals to the 18-35 male audience. s 61% r 39% Age 13 – 17 14% 18 – 34 38% 35 – 49 29% 50 + 16% Source: USA data, from Quantcast  The audience most keyed into technology news is 18 - 35 year old males -- a group increasingly adept at avoiding traditional advertising mainstream media, and turning to the internet for their entertainment and news.  Viewers are tech savvy and more likely to watch video on the internet than television. 6 | Tech Know Q4 2009
  7. 7. Case Study: Nite Fite Sponsored by Starburst Objective:  Drive awareness and brand favorability for Starburst Candy and its message of “Share Something Juicy.” Solution:  A unique partnership with agency Digitas, Next New Networks created an innovative content initiative: “… the (Starburst) brand’s entry into the online video Nite Fite, the first ever animated comedy show for business is one of the first big bets by a name advertiser on the web. independent Web video…It’s a signal to the marketplace.”— TV Week  Starburst brand was integrated into the 20 episodes over 5 months with its own story arc; series characters discussed the Starburst sponsorship in and organic and authentic way.  Rich banner media accompanied the series, including YouTube homepage takeover.  Custom series development. Results:  Delivered over 5 million views.  Cross-network promotion and distributed on 7 | Tech Know Starburst.com  Critical acclaim from key ad industry press. Q4 2009
  8. 8. Case Study: $99 Music Videos Sponsored by Verizon FiOS Objective:  Develop a memorable component to the Verizon FiOS media campaign that delivers their brand message of quality high speed internet. Solution:  Next New Networks launched $99 Music Videos - a series showcasing emerging bands and musical artists paired with talented filmmakers to create music videos for just $99 - with Verizon FiOS as the exclusive launch sponsor. “... one of the most innovative ideas we’ve seen yet  Verizon promoted their FiOS network in 24 from Next New Networks. –NewTeeVee episodes, boosting awareness around Verizonʼs fiber optic Internet service.  Campaign integrated brand sponsor elements such as the “FiOS Fast Clip featuring exclusive behind the scenes footage. Results:  Over 9.5 million brand impressions delivered.  Critical acclaim from a variety of media outlets including Advertising Age, WSJ, CNET and WIRED. 8 | Tech Know Q4 2009
  9. 9. Homepage Media Placements ‣ Leaderboard 728x90 Leaderboard 728x90 ‣ Large rectangle 300x250 Large Rectangle 300x250 9 | Tech Know Q4 2009
  10. 10. Watch Page Media Placements ‣ Leaderboard 728x90 Leaderboard 728x90 ‣ Large rectangle 300x250 ‣ In-video Overlay 480x70 Large Rectangle 300x250 In-video Overlay 480x70 10 | Tech Know Q4 2009
  11. 11. Watch Page Media Placements ‣ Leaderboard 728x90 Leaderboard 728x90 ‣ Large Rectangle 300x250 ‣ In-Stream Video Ad Units: Sponsorship Bumper Pre-Roll Large Rectangle 300x250 In-Stream Video Ad Units Sponsorship Bumper Pre-roll 11 | Tech Know Q4 2009
  12. 12. YouTube Programming Integration ‣ Showcase your message in a trusted environment - wrapped around Next New Networks programming. ‣ Key ad products: 480x70 in-video overlay, 300x250 companion banner, Large Rectangle OR :15 pre-roll with 300x60 companion In-Stream Video Ad Units 300x250 banner on Next New Networks content Sponsorship Bumper Pre-roll watch pages on YouTube. ‣ YouTube ad products, combined with in- stream video ad units offer a unique brand integrated platform. In-video Overlay 12 | Tech Know Q4 2009

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