Indy Mogul
Filmmaking for the YouTube generation.
Film and Movies
One of the leading categories in online video.




 Film & Animation represents one    The millions of m...
Indy Mogul
 The first network for the YouTube generation.
                                                                ...
Viewership
One of the largest and most loyal
audiences on the web.




 Over 48 million views to date, 3.3 million averag...
Sponsorship Opportunities
Brand integration, pre-roll, & rich media
                             Text               Inter...
Programming Lineup
Hit series on Indy Mogul.
Backyard FX
 Filmmaking for the YouTube generation.




 Indy Mogul’s most popular show, profiled by major media outlets ...
BFX Original Shorts
 Filmmaking for the YouTube generation.




 Once Erik has shown fans how to recreate the effect in M...
Reel Good Show
 with Bobby Miller




 Webby People’s Voice winner Bobby Miller hosts a new variety talk show
  about fil...
Beyond the Trailer
with Grace Randolph




                   Grace Randolph takes viewers from the comfort of their own ...
Case Studies
Case Study: Death Race
RON sponsorship by Universal Pictures’ Death Race
Objective:
 Generate awareness for the release o...
Case Studies
Indy Mogul, sponsored by Warner Bros’ Friday the 13th
Objective:
 Drive awareness for the release of latest ...
Standard Media
Placements
Homepage Media
Placements
                                          ‣   Leaderboard 728x90
   Leaderboard 728x90          ...
Watch Page Media
Placements
                                              ‣   Leaderboard 728x90
      Leaderboard 728x90 ...
Watch Page Media
Placements
                                                 ‣   Leaderboard 728x90
       Leaderboard 728...
YouTube Media
Placements
                                                 ‣   Showcase your message in a trusted
         ...
IndyMogul.com Site
Skinning
‣   Indy Mogul branded network page.




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Indy Mogul Presentation 11.05.09 Pdf

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Indy Mogul Presentation 11.05.09 Pdf

  1. 1. Indy Mogul Filmmaking for the YouTube generation.
  2. 2. Film and Movies One of the leading categories in online video.  Film & Animation represents one  The millions of movie buffs and of the most popular and highly filmmaking fans online are viewed categories in web video, dedicated, loyal, socially from trailers, movie news and networked, and highly interested reviews to short films and how- in original web programming. tos. 2 | Indy Mogul
  3. 3. Indy Mogul The first network for the YouTube generation.  Backyard FX  Beyond the Trailer  BFX Original  Reel Good Show Shorts  Indy Mogul is leading the next generation of filmmakers to take over Hollywood, one blood-squirting fake axe at a time. With three Webby Awards and a first-ever Streamy Award for Best Visual Effects, Indy Mogul has established itself as one of the premier movie brands on the web, with a loyal audience of young, highly engaged fans, from movie buffs to aspiring auteurs. 3 | Indy Mogul
  4. 4. Viewership One of the largest and most loyal audiences on the web.  Over 48 million views to date, 3.3 million average monthly video views, 1.8 million average unique viewers, 9.5 million monthly brand impressions, and 134,000 subscribers.  Available on every popular web destination.  Profiled by major media outlets including CNN, Mediaweek, and Yahoo!’s “People of the Web” series. | Indy Mogul  Winner of three Webby Awards and a first-ever Streamy Award.  Regularly featured on top portal sites (YouTube, Yahoo, iTunes) by their 4 editorial staff.
  5. 5. Sponsorship Opportunities Brand integration, pre-roll, & rich media Text  Interstitials, hosted promos and sponsorship bumpers.  Host mentions to deliver key brand messaging.  Scripted brand integration and sponsored segments.  Site skinning and sponsored web content.   Coordinated in-video overlay and display media.  Indy Mogul offers multiple forms of deep brand integration opportunities in which the shows weave brand messages and product mentions into themed episodes, show segments and promotional interstitials. Integrations feature the show’s on-camera hosts, including Erik Beck, Bobby Miller and Grace Randolph, and are produced by our show creators in the same aesthetic.  Customized video themed around the brand is coordinated with rich media 5 | Indy Mogul banners that run across Indy Mogul, cross-promoted on relevant Next New Networks sites and YouTube channels.
  6. 6. Programming Lineup Hit series on Indy Mogul.
  7. 7. Backyard FX Filmmaking for the YouTube generation.  Indy Mogul’s most popular show, profiled by major media outlets including CNN, Mediaweek, and Yahoo!’s “People on the Web” series. Zero-budget effects guru Erik Beck features a new “ingenious and eminently cheap” (NewTeeVee) effect every week, then shows off the “remarkably realistic” results (The Wall Street Journal). Regular segments also profile top Hollywood FX shops and highlight thousands of viewer-contributed films. 7 | Indy Mogul
  8. 8. BFX Original Shorts Filmmaking for the YouTube generation.  Once Erik has shown fans how to recreate the effect in Monday’s episodes of BFX Build, they can tune in Tuesdays for BFX Original Shorts featuring the effect in action. Popular BFX Shorts have included Harry Potter makeup effects, Star Wars light sabers and the Rorschach mask from Watchmen. 8 | Indy Mogul
  9. 9. Reel Good Show with Bobby Miller  Webby People’s Voice winner Bobby Miller hosts a new variety talk show about film and pop culture—it’s The Tonight Show meets the Sundance Channel.  Guests on the series have included Meme Molly, Eugene Mirman, Sam Reich, Lloyd Kaufman, Casey Margolis, and Obama Girl. 9 | Indy Mogul
  10. 10. Beyond the Trailer with Grace Randolph  Grace Randolph takes viewers from the comfort of their own desktops to the movies every weekend with her roundup of Hollywood’s latest offerings — and what the fans really think.  Regularly spotlighted on the web by editors across the web. 10 | Indy Mogul
  11. 11. Case Studies
  12. 12. Case Study: Death Race RON sponsorship by Universal Pictures’ Death Race Objective:  Generate awareness for the release of Universalʼs movie “Death Race” in a wide-reaching campaign, led by Next New Networkʼs top Internet talent. Solution:  Universal Pictures partnership to develop sponsorship campaign composed of 5-second sponsor bumpers, 30- second mid-roll video ad trailers surrounded by in- programming host mentions.  Anchored within network websites and super-distributed to partner platforms including YouTube, iTunes, Yahoo!, and AOL.  Surrounded media coordinated with in-stream ads included standard leaderboard and companion banners, and YouTubeʼs in-video overlay and companion banner units. Results:  Over 6 million brand impressions delivered across five networks and multiple video partner platforms. 12 | Indy Mogul
  13. 13. Case Studies Indy Mogul, sponsored by Warner Bros’ Friday the 13th Objective:  Drive awareness for the release of latest installment of the popular Warner Bros horror franchise in a deeply integrated campaign. Solution:  MediaCom partnership to develop cross-network promotional campaign: “Jason Month” takes over our shows for weeks leading up to the movieʼs release.  Indy Mogul shows integrated “Jason Month” into programming:  Backyard FX recreated the “axe in the back” effect  Special edition of Best Short Films in the World integrated a Jason and Bobby Miller storyline  Beyond The Trailerʼs Grace Randolph presented an episode recapping the Friday the 13th franchise  Cross-promotional media on Next New Networks sites and YouTube in-video overlay and companion banner. Results: 13 | Indy Mogul  Delivered over 4 million brand impressions in under two weeks.
  14. 14. Standard Media Placements
  15. 15. Homepage Media Placements ‣ Leaderboard 728x90 Leaderboard 728x90 ‣ Large rectangle 300x250 Large Rectangle 300x250 15 | Indy Mogul
  16. 16. Watch Page Media Placements ‣ Leaderboard 728x90 Leaderboard 728x90 ‣ Large rectangle 300x250 ‣ In-video Overlay 480x70 Large Rectangle 300x250 In-video Overlay 480x70 16 | Indy Mogul
  17. 17. Watch Page Media Placements ‣ Leaderboard 728x90 Leaderboard 728x90 ‣ Large Rectangle 300x250 ‣ In-Stream Video Ad Units: Sponsorship Bumper Pre-Roll Large Rectangle In-stream Video Ad Units 300x250 Sponsorship Bumper Pre-roll 17 | Indy Mogul
  18. 18. YouTube Media Placements ‣ Showcase your message in a trusted environment - wrapped around Next New Networks programming. ‣ Key ad products: 480x70 in-video overlay, 300x250 companion banner, OR :15 pre-roll with 300x60 companion In-Stream Video Ad Units Large Rectangle banner on Next New Networks content Sponsorship Bumper Pre-roll 300x250 watch pages on YouTube. ‣ YouTube ad products, combined with in- stream video ad units offer a unique brand integrated platform. In-video Overlay 18 | Indy Mogul
  19. 19. IndyMogul.com Site Skinning ‣ Indy Mogul branded network page. 19 | Indy Mogul

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