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Design in the wild! A look at Salesforce Designer in their natural habitat, Katka Vokrinkova

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Design in the wild! A look at Salesforce Designer in their natural habitat, Katka Vokrinkova

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Salesforce recently launched their newest official career pathway, Salesforce Designer: elevating and prioritising the role design plays across the ecosystem.

Hear from PwC Salesforce Designer Katka Vokrinkova as she shares what being a Salesforce Designer looks like ‘in the wild’ and the important role design and UX plays in project lifecycles. Learn about how to gain design knowledge, apply key concepts in practice, and thus deliver unique, impactful and user-centric experience.

Salesforce recently launched their newest official career pathway, Salesforce Designer: elevating and prioritising the role design plays across the ecosystem.

Hear from PwC Salesforce Designer Katka Vokrinkova as she shares what being a Salesforce Designer looks like ‘in the wild’ and the important role design and UX plays in project lifecycles. Learn about how to gain design knowledge, apply key concepts in practice, and thus deliver unique, impactful and user-centric experience.

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Design in the wild! A look at Salesforce Designer in their natural habitat, Katka Vokrinkova

  1. 1. Design in the Wild! Look at Salesforce Designer in their natural habitat by Katka Vokrinkova
  2. 2. #CD22
  3. 3. #CD22 It is the Designer Error! Paul Fitts & Alphonse Chapanis “
  4. 4. #CD22
  5. 5. #CD22
  6. 6. #CD22
  7. 7. #CD22 Good UX design saves lives. In the Salesforce world it saves time and money. Common knowledge? “
  8. 8. #CD22 Crazy about every new Trailhead badge, latest release notes, and designing custom Lightning Web Components. Restless hater of the Comic Sans font. Passionate explorer of new life experiences. Bachata dancer. Yogini. Dog lover. I am Katka, Salesforce UX Designer
  9. 9. #CD22 Potential for impact ● Ecosystem creates ethical, equitable & sustainable solutions at scale, increasing NPS & CSAT ● Customer KPIs and business outcomes improve ● Design-minded approach mitigates unintended consequences from terrible experiences that do harm ● Competitive differentiator & advantage Why this matters ● Salesforce’s tech stack is growing, rapidly! ● We’re hearing that it is hard to use and hard to work with, and we must care! ● Our customers get the most value out of their Salesforce investment when the technology is implemented with HCD Design enables companies to make the right decisions on what to build and how it should work
  10. 10. #CD22 According to data from Burning Glass Technologies in 2019, Salesforce job posts required at least one design skill. State of the US job market
  11. 11. #CD22 UX Designer Creating value for end-users by producing and improving flows, interactions, and aesthetic experiences. They need to: ● Collaborate across disciplines ● Understand felt problems and needs ● Create experiences that help people do their jobs more efficiently and effectively Strategy Designer Creating value for end-users by directing systems-level solutions toward business goals and desired outcomes. They need to: ● Articulate project vision informed by business context ● Orchestrate cross-functional projects around shared understanding of user needs ● Educate and empower stakeholders to implement/adopt new processes Design Technologist Creating value for end-users by developing and delivering flexible, functional solutions that meet technical specs/requirements. They need to: ● Build feasible solutions from inherited designs ● Deliver tech to serve business objectives ● Compose and structure data so that it serves end-user experiences ● Gain knowledge to stay up-to-date on tools, technology, and relevant concepts Design Roles
  12. 12. #CD22 What I am ACTUALLY doing Design Strategy User Research Training & Mentoring UX Artifacts Prototyping & UI Design Roadmap Prioritisation Stakeholder Management Value Design Leveraging Adjacent Roles
  13. 13. #CD22 Design is not just what it looks like and how it feels like. Design is how it works. Steve Jobs “
  14. 14. #CD22 Start small
  15. 15. #CD22 Honing your own design skillset UX Designer Certification: ● Discovery: 13% ● UX Fundamentals: 16% ● Human-Centered Design: 12% ● Declarative Design: 27% ● Testing: 11% ● Salesforce Lightning Design System (SLDS): 21% Passing score: 65 % Strategy Designer Certification: ● Value Design: 32% ● Tools and Artifacts: 23% ● Intangible Deliverables: 26% ● Leveraging Adjacent Roles: 19% Passing score: 70 %
  16. 16. #CD22 Research is not everything. Throw your experience and gut feeling to the mix. Alphonse Chapanis carried out research in 1965 to determine the best keypad. The skeuomorphic circle of the dial system was the most preferred by the 1000s of test subjects I-C. He made the bold decision to IV-A layout—fast keying—low errors. “
  17. 17. #CD22 RULES: 1. You are answering 3 questions via Google form as fast as you can, no later than within 30 minutes from now! 2. First 3 people who answer all questions correctly win! 3. Winners will be announced today (27/05) at 5 p.m. on PwC stand and receive personalized invitation to pick up a cool PwC gadget. PRIZES: 1st place - 50 euro voucher for Amazon.com 2nd place - 40 euro voucher for Amazon.com 3rd place - 30 euro voucher for Amazon.com bit.ly/PwCQuiz3 Quiz time
  18. 18. Thank you! #CD22

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