6. 3
Many teens and young adults are starting to get back into exploring nature and
wildlife. With our digital age of computers, it’s easy for us to get stressed and
filled with anxiety. What better way to relieve that stress than to spend some time
outdoors under the sun.
Las Vegas is a city surrounded by many landforms that allow for various spots to
hike, rock climb, and various other outdoor activities. Sometimes it may be hard to
find the right gear or clothing when going out for adventures. Outwear is an outdoor
exploration brand meant to supply its customers with the clothing and equipment
necessary for you to enjoy these outdoor adventures and activities.
Introduction
Project Overview
7. 4
Outwear creates a clean almost geometric look to the design of the clothing and
accessories. The designs will be bold but not aggressive, we would like for them to
match or contrast certain activities. For example, a jacket made for rock climbing
may include designs that center around the idea of rock formations and landmarks.
There may also be a contrasting version of the clothing that centers around the idea
of stripes that may focus more on the fashion side.
Another aspect that could possibly fit into the designs would be the wear of the
designs. As the designs of the clothing and accessories start to wear away, I would
like the wear of the designs to be part of the look of the clothing. This idea can help
indicate whether someone may be a frequent rock climber or someone who may
be new to the sport. In this way, it could help others feel more comfortable asking
professionals or experienced amateurs about tips or questions for certain activities.
Design Brief
10. 7
Fire Engine Red
Red has a range of symbolic meanings through many
different cultures, including life, health, vigor, war,
courage, anger, love and religious fervor.
Yellow Orange Color Wheel
Yellow is for happiness, hope and spontaneity
It’s another color that grabs your attention. It’s
another warm color that can feel upbeat and bright.
Ming
Blue green is also a hue that can be spotted on
magnificent damselfish. The color meaning behind
blue green refers to harmony and prosperity.
RGB: 193, 39, 45
CYMK: 17, 98, 92, 7
HEX: #C2262E
RGB: 247, 147, 30
CYMK: 0, 50, 98, 0
HEX: #
RGB: 34, 103, 115
CYMK: 87, 47, 45, 17
HEX: #226673
Color Palettes
Primary Colors
11. 8
Outwear Cream
Our Outwear cream symbolizes the starting point of
any journey. We use this cream color in our clothing to
express the importance of our quality in fabric. Cream
is an outstanding color to express our years of quality.
Gray
Our Gray is used mainly in our typeface and design
aspects of Outwear. Grey represents neutrality and
balance. Its color meaning likely comes from being
the shade between white and black.
RGB: 255, 255, 222
CYMK: 1, 0, 15, 0
HEX: #FFFFDE
RGB: 193, 39, 45
CYMK: 17, 98, 92, 7
HEX: #C2262E
Secondary Colors
Patterns
12. 9
Typefaces
Bahnschrift is a brand new digitization of the famous DIN
1451 character design standard and was released as a
variable font for Windows in 2017.
DIN 1451 is a standardization for letterforms designs
created by the German standards body Deutsches Institut
für Normung (German Institute for Standardization) in
1931, and was intended for use on road signs and other
technical implementations. The design was particularly
optimized for legibility, simplicity, and ease in replication.
Over the years, DIN has become a popular typeface for a
wide range of design applications.
14. 11
Logo
Symbol Description
This logo is focused on
the idea of simplicity. The
focus is the mountain
range to signify nature and
terrain. There are 3 peaks
to signifiy the three sides
of the triangle, one of the
strongest shapes in nature.
The yellow bar under the
mountain range signifies a
foundation which is Outwear.
We want to be able to provide
the starting grounds for
newcomers and returning
wilderness explorers.
1
2
42. 39
UI Design
Tablet View
1. Main Menu, Logo,
Login, Shopping Cart,
and Hamburger Menu
2. Social Media Handles
and A Main Headline to
show our latest deals
and promotionals
3. A Newest Arrivals
section to feature our
latest products
43. 40
4. About Outwear section to
introduce the viewer to the
brand and our mission
44. 41
UI Design
Tablet View
5. A showcase of some of
our recent products which
the viewer can add to their
shopping cart
45. 42
6. A promotional
section where the
viewer can get deals
7. A Newsletter
section that you can
sign up for to hear
about our latest deals
8. Footer section
used with navigation
buttons, find us
section, and
social media.
46. 43
UI Design
Mobile View
1. Shopping cart and Hamburger
Menu
2. Social Media Callouts
3. Promotional Headline
4. All About Outwear
5. Winter Collection
47. 44
6. World Famous Gear
7. Promotional Deals
8. Newsletter
9. Footer Navigation
10. Find us
11. Social Media Callouts
