1) The document provides branding guidelines for the Giftxoxo and Frogo logos including proper usage, color reproduction, and examples of improper usage. 2) Various branding design templates are presented for printing and digital media including letterheads, envelopes, business cards, experience cards, boxes, banners, and app designs. Detailed specifications are provided for logo sizing, fonts, and dimensions. 3) The guidelines aim to maintain brand integrity and consistency by describing the correct applications of the logos and templates for various materials. Misuses of the logos are shown as examples to avoid.

1. BRAND GUIDELINES
rogo
BY DESIGNING TEAM

2. The basic elements | The core elements that make up our brand
The Giftxoxo.com logo
Our logo is a copyright protected element and must therefore be
treated as legal property. It should always be presented in a strong.
confident and consistent way
Primary logo reproduction
Our primary logo is Blue with Meroon
and should be reproduced on a
white background.
Single colour logo reproduction
When colour is not available the logo can
be reproduced in black logo type on a
white background or white reversed out of
a black background.
Secondary logo reproduction
The alternative presentation {our secondary
logo} is reverse logotype - ie. white out of a
red background.
C:80 M:0 Y:5 K:0 C:9 M:82 Y:65 K:16

3. The basic elements | The core elements that make up our brand
The Frogo logo
Our logo is a copyright protected element and must therefore be
treated as legal property. It should always be presented in a strong.
confident and consistent way
Primary logo reproduction
Our primary logo is Pink Red with Black
and should be reproduced on a
white background.
Single colour logo reproduction
When colour is not available the logo can
be reproduced in black logo type on a
white background or white reversed out of
a black background.
Secondary logo reproduction
The alternative presentation {our secondary
logo} is reverse logotype - ie. white out of a
Pink Red background.
C:0 M:100 Y:60 K:0 C:0 M:0 Y:0 K:100
rogo
rogo
rogo
rogo
rogo

4. PLEASE DON’T...
To maintain the integrity of the
Giftxoxo & Frogo logo, and to promote the
consistency of the brand, it is important
to use the logo as described in these
guidelines.
The examples shown here illustrate
possible misuses of the Giftxoxo & Frogo
logo that should be avoided.
x
DON’T create a logo lockup with text
x
DON’T rearrange the logo elements
x
DON’T rotate the logo
x
DON’T stretch the logo
x
DON’T create a gradient logo
x
DON’T outline the logo
x
DON’T add a drop shadow to the logo
x
DON’T add reflections or any other
graphic filters to the logo
x
DON’T change the proportions
between the symbol and logotype
x
DON’T use non-approved colors
x
DON’T use gray on a color background
x
DON’T place the logo on a color
without sufficient contrast
Gift Memories, Not Things
rogorogorogorogo
x
DON’T change the proportions
between the symbol and logotype
x
DON’T outline the logo
x
DON’T add a drop shadow to the logo
x
DON’T create a pattern with the logo
rogorogo rogo
The basic elements | The core elements that make up our brand

5. What to do in any Design | The core elements that make up our brand
Create a visual pros and cons list
Before any big design decision, it's worth making a list of the pros and cons of each possibility so you can get all those thoughts out of
your head and organized on paper. This old trick can help making any kind of decision easier. But don't stop at just a couple of columns
of written words. After making your pros and cons lists for each possible choice, draw a big bubble and a small bubble for each choice
on the chopping block. Then reorganize your list of pros and cons into the bubbles: The pros or cons that seem the biggest or the most
important go in the big bubble. The less-important seeming pros and cons go in the small bubble. Do this for each possible choice.
Then, step away and see which choice has the big bubble with the most pros. This might help you understand not just all the pros and
cons associated with a design decision, but also the ones that will have the biggest impact on your home and life.
Get at the heart of why you're making a design decision
Sometimes when it gets down to decision time, we've forgotten why the decision is on the table to begin with. Do you really want to
knock that wall down, or is that just an idea you thought of before you moved in and really lived in the space? Do you really want to
paint your walls a bold color or are you doing it because you got insecure about how neutral colored your space is (even though you
love it). It sounds like a lot of work — and maybe even a little unnecessary — to hunt down the true motivation behind a design decision
you're facing, but knowing the real why of the matter will help you know which choice is right for you (even if it turns out that you don't
need to make a choice after all).
Promise to not look back or drown in what-ifs
No matter what you decide, promise that you'll go forward and not drown in what-ifs. Once a design decision is made, it's time to load
up on confidence and trudge forward without looking back. Even if you're feeling good about your design decision, the more
challenging or bold the design, the more of a chance insecurity might creep into the process. Let too much uncertainty in, and you
might not even like the end result when you're finished. So keep doubt in check by not allowing yourself to question your decision,
staying true to the original choice, re-looking over your pro bubble and remind yourself why you made the design decision in the first
place.

6. rogo 13 mm
67 mm
5.2 mm
Gap
Company Name
1)
2) 14 pt
Tag Line3) 10 pt
Address4) 10 pt
Over all Margin5) 8mm
There is no watermarks6)
#17, 2nd Floor, Bhagyalaxmi Square, 3rd Sector, HSR Layout, Bangalore 560 102. Ph: 080 6565 6000
Email:cs@giftxoxo.com, Website: www.giftxoxo.com
Nreach Online Services Private Limited
ACTIVITIES & EXPERIENCES | GIFT VOUCHERS | REWARDS & RECOGNITION
rogo
(3)
(4)
(1)
(2)
(5)
(7)
Letterhead size is 210mm x 297 mm7)
Printing Media Designs | The core elements that make up our brand
Letterhead

7. rogo 13 mm
50.8 mm
5.2 mm
Gap
Address
1)
2) 11 pt
Tag Line - First Line 23pt
Second Line 40pt
3)
Over all Margin4) 8 pt
Gift
Vouchers
WOW
Experiences
Rewards &
recognition
Discovery
Choice
Delight
Nreach Online Services Pvt Ltd,
#17, 2nd Floor, Bhagyalaxmi Square, 3rd Sector,
HSR Layout, Bangalore ‐ 560 102.
Phone : 080 6565 6000
www.giftxoxo.com
Gift Memories
Notthings
rogo
(3)
(1)
(2)
(4)
Printing Media Designs | The core elements that make up our brand
Envelop
(5)
Envelop Size 8 x 4.5 Inchs4)

8. Printing Media Designs | The core elements that make up our brand
Business Card
ADVENTURE | GOURMET |Travel | Wellness | Hobbies & Activities | CSR | gift VOUCHERS | RNR
rogo
Gift memories,
not things
ONE VOUCHER FOR ALL YOUR GIFTING NEEDS
Visit Giftxoxo.
com, choose what you want
to buy and use this voucher code at the checkout
3000 GIFT A CHOICE
Experience &
Activities Around you
Best
Rewards & Recognition
Portal
XOXOEngagerogo
+91 9686575878
manoj@giftxoxo.com
Manoj Agarwal
Co founder
EXPERIENCES & ACTIVITIES | GIFT VOUCHERS |REWARDS & RECOGNITION
rogo
Nreach Online Services Pvt. Ltd
#17, 2nd Floor, Bhagyalaxmi Square,
3rd Sector, HSR Layout,
Bangalore- 560 102.
Ph: 080 6565 6000
www.giftxoxo.com
(1)
(2)
(8)
(9)
(3)
(4)
(5)
(6)
(7)
1) Giftxoxo Logo - 18 x 6.2 mm
2) Address - 5.2pt
3) Frogo Logo - 13.3 x 5.3mm
4) Person Name - 10pt
5) Designation - 7pt
6) Phone No - 7pt
7) Mail ID - 7pt
8) Tag line - 6pt
9) Visiting Card Size - 89 x 54 mm
10) Margin - 5mm
11) Category Names - 7.3pt
12) Category Images
Front
(10)
Back
(11)
(12)

9. Printing Media Designs | The core elements that make up our brand
Experience Card
1) Giftxoxo Logo - 20.452 x 7.063 mm
2) Experience Name - Futura Md Bt - 10pt
3) Experience Image - Suitable image
4) Experience Description - 8pt
5) Experience Card Size - 6 x 4 in
6) Giftxoxo Logo - 12.491 x 4.314 mm
7) You should Know - Futura Md Bt - 8pt
8) You Experience - Futura Md Bt - 8pt
9) Available Booking Date
10) Available Booking Timing
11) Category Icon
12) Experience Card Number - 7pt
13) Experience Valid For
14) Venue - Futura Md Bt - 7pt
CLIMB IT UP
TURN
Enter experience box code mentioned
on Experience Redemption Card
Choose one Experience
48hrs
Visit
www.giftxoxo.com/experiences
Select your booking date & time,
get confirmation over e-mail
You Experience
You Should Know
cs@giftxoxo.com  080 65656000
ENJOY YOUR EXPERIENCE
Available Booking Days
M T W T F S S
Available Booking Timing
7.00 AM 12.00 PMAny 4 hrs
HOW TO REDEEM
VENUE VALID FOR SERIAL NUMBER TYPE
Equilibrium
Ramnagar,
BANGALORE, Karnataka
A3 AdventureCouple
Front
Back
(1)
(2)
(4)
(3)
(5)
(7)
(8)
(10)
(11)
(12)
(13)
(9)
(14)
(6)

10. Printing Media Designs | The core elements that make up our brand
Printing on Experience Big Boxes
1) Giftxoxo Logo - 20.452 x 7.063 mm
2) Personalized Logo
3) Personalized Name - DIN Medium - 18pt
(1)
(2)
Dear Guru
(3)

11. Printing Media Designs | The core elements that make up our brand
Sleeves on Experience Boxes
1) Giftxoxo Logo (Top Flip) - 20.5 x 9.5 mm
2) Customized Logo
3) Customized Massage - Din Medium - 12pt
4) Giftxoxo Logo (Main page) - 20.5 x 9.5 mm
5) Giftxoxo Logo (Bottom Flip) - 20.5 x 9.5 mm
6) Giftxoxo Logo - 12.491 x 4.314 mm
7) Website - Futura Md Bt - 16pt
8) Tag Line - Mueso 700 - 28pt
(1)
(4)
(5)
(6)
(8)
Congratulations (3)
(2)
(7)
35 mm
Logo
112 mm
35 mm
112 mm
16 mm

12. Printing Media Designs | The core elements that make up our brand
Code Card For the Experience Box
1) Giftxoxo Logo - 15.5 x 5.5 mm
2) Validity for the Experience
3) Experience Box Code
4) Experience Redemption Process
5) Phone Number
6) E-mail Id
Experience Redemption Card
Experience Box Code
DUMMY
Valid upto
DUMMY
Experience Redemption Process
cs@giftxoxo.com 080 65656000
You can redeem your Experiences with the information on this card.
Keep this with you.
Enter Experience box code
mentioned on front side
of this card
Select your booking
date & time, get
confirmation over e-mail
48hrs
Choose one Experience
Visit
www.giftxoxo.com/
experiences
Front
Back
(1)
(2)
(3)
(4)
(5)
(6)
Register Immediately
Send SMS GX <Your First Name> <Box Code> to 575758

13. Engraving on Experience Boxes
(3)
(4)
Happy Birthday
Dear Guru
(1)
(2)
HappyBirthday
(5)
Logo
(6)
1) Personalized Name - DIN Medium - 15pt
2) Personalized Massage on Box - Century Gothic - 18pt
3) Giftxoxo Logo - 32 x 11mm
4) Giftxoxo Logo - 28.329 x 9.783 mm
5) Personalized Massage on sleeve - DIN Medium - 15pt
6) Customized Logo
Printing Media Designs | The core elements that make up our brand

14. Digital Media Designs | The core elements that make up our brand
GIFTXOXO & FROGO Email Designs
Header
Size: Width - 800pixel
Sample Mailer
rogo
Footer
800px
100px
800px
100px
080 65656000cs@giftxoxo.com www.giftxoxo.com Contact us: hop@frogo.in
Frogo Banner
2500+ Activities, 10 Cities
Book amazing Activities On the Go
rogo Download & Get `100/-*
*On Registration, Get Coupon Code
in your Email Instantly
800px
150px

15. Digital Media Designs | The core elements that make up our brand
GIFTXOXO Website Related Designs
Web-banner
EXPLORE NOW
Gift Memories, Not Things
Expect a surprise on
your special days
Let us know more about you
Font: Heading - Handlee
Sub Heading - Helvetica
1350px
480px
75px
Left Side Colour Match It To Image Theme And Center Border Also

16. Digital Media Designs | The core elements that make up our brand
GIFTXOXO Outdoor Creatives
Banner Design
Gift Memories, Not Things
Rewards & Recognition | Loyalty
Referrals| Birthdays | Weddings
Landscape Creative Portrait Creative
Gift Memories, Not Things
Rewards & Recognition | Loyalty
Referrals| Birthdays | Weddings
Main highlight in creative should be Logo & Call to Action

17. Digital Media Designs | The core elements that make up our brand
FROGO OutDoor Creatives
Banner Designs
 hop@frogo.in  080 6565 6000
2500+ Activities & Experiences Across India
DOWNLOAD & GET A CHANCE TO WIN AN iPHONE 6
rogo
Landscape Creative
Main highlight in creative should be Logo & Call to Action

18. Digital Media Designs | The core elements that make up our brand
FROGO OutDoor Creatives
Sample Leaflet & Poster Designs
 hop@frogo.in  080 6565 6000
Download Frogo App Today
Discover And Book Amazing
Activities On The Go
& GET A CHANCE TO WIN AN iPHONE 6
WHATSAPP “HOPON <YOUR NAME>” TO 08065656000
Use Coupon Code 7881B6DF & Get `200/- Off On Your First Activity
rogo
 hop@frogo.in  080 6565 6000
Download Frogo App Today
Discover And Book Amazing
Activities On The Go
& GET A CHANCE TO WIN AN iPHONE 6
WHATSAPP “HOPON <YOUR NAME>” TO 08065656000
Use Coupon Code 7881B6DF & Get `200/- Off On Your First Activity
rogo
Leaflet Size: A5 Size with 5mm Bleed
Main highlight in creative should be Logo & Call to Action
Poster Size: 12x18 with 5mm Bleed

19. Digital Media Designs | The core elements that make up our brand
FROGO App Related Works
Sample App Category Images
Note: No Foreigner Images (Under 300 Res & Below 50Kb)
356px214px

20. Digital Media Designs | The core elements that make up our brand
FROGO App Related Works
Sample App Category Icon
Note: Vector Format Under 300 Res & File size is Below 5Kb
70px
70px

21. Digital Media Designs | The core elements that make up our brand
FROGO App Related Works
Sample App Push Notification
Note: Under 300 Res & File size is Below 50Kb
660px450px

22. Engraving Media Designs | The core elements that make up our brand
Order Confirmation Process
Order mail comes thtough
Sales/Marketing Team
BD Team will
share the cards list
Design team combine the
cards & send for approval
BD Team has to check
& approve the cards
Accounts Team has
to share the invoice
Backend Team has
to share the codes
Designing Team will
process the order
Operation Team will
do the QC & Dispatch
Sales/Accounts team
follow the payments etc

23. Printing Media Designs | The core elements that make up our brand
Printing Vendor Details
Digital Printing
Offset Printing
Screen Printing
1Day
2-3 Days
2-3 Days
2-3 Days
Engraving
Card Embossing
Sambhav Trading Co.
Amar - 080 41247137/22224385
Shabdhakosh Digitals
Kishan - 9900042412
Balaji Prints
Anil - 9886030944
Shabdhakosh Digitals
Kishan - 9900042412
Cards Solutions
Asha - 080 25254063
2-3 Days
Company Name
Person Name & Contact Number
Duration for
Production

24. Printing Media Designs | The core elements that make up our brand
Gifting Website’s for Reference:
www.redletterdays.co
www.thegiftexperience.co.uk
www.ifonly.com
www.lastminute.com/experiences
www.virginexperiencedays.co.uk
www.giftexperiencescotland.com
www.buyagift.co.uk
www.debenhams.com › Gifts
www.excitinglives.com
www.johnlewis.com › Gifts
www.boots.com › Gift › Gifts by type
www.experiences.next.co.uk
www.argos.co.uk
www.trulyexperiences.com
www.iwantoneofthose.com
www.activitysuperstore.com
www.houseoffraser.co.uk/Gift+Experiences
www.cloud9living.com
www.tinggly.com
www.experiencedays.co.uk
www.findmeagift.co.uk
www.raceland.co.uk
www.rosewoodlondon-experiences.com
www.mauijim.com
www.sambadays.com
www.peek.com
www.redballoon.com.au/experience-gifts
www.excitations.com
http://sosh.com/
https://www.headout.com/
https://www.trekurious.com/
www.viator.com/
www.getyourguide.com/
https://www.sidetour.com/
www.smartbox.com/
www.uniqgift.com/
http://www.grayline.com/
http://www.tui-group.com/en
www.groupon.com
www.silverstone.co.uk › Experiences

25. Printing Media Designs | The core elements that make up our brand
R&R Website’s for Reference:
www.https://bonus.ly
www.Achievers.com
www.Work.com
www.Terryberry,com
www.Globoforce.com
www.OCTanner.com
www.SuccessFactors.com
www.YouEarnedIt.com
www.Kudos.com
www.hifives.com
www.hrweb.mit.edu.com
www.www.capterra.com.com
www.https://www.redii.com
www.recognitionrewards.com
www.peoplestreme.com
www.loyaltyworks.com
www.workstars.com
www.wooboard.com
www.terryberry.com
www.youearnedit.com
App UI Website’s for Reference:
www.PEEK.com.com
www.smart box.com
www.headout.com
www.urbanclab.com
www.sosh.com

26. THANK YOU
BY DESIGNING TEAM