1. Summary of Completed Work – Wilson, Cynthia
 Created new method of segmentation to evaluate performance of marketing promotions based on
customer frequency
 Recognized oversight in marketing strategy based on newly created method of segmentation
 completed weather analysis to account for sales growth to date that is attributed to changes in
weather type per day
 executed menu analysis on three menu changes to evaluate change in customer behavior based on
changing menus
 executed time sensitive menu comparison when nearby competitor changed owners and rehauled all
prices and menu design
 evaluated customer feedback services in order to find real-time feedback partner for on-site brands
and senior living brands
 evaluated frequency behavior based on purchased items (Salad bar vs. Not Salad Bar)
 completed mascot appearance analysis to determine where company brand/mascot helped overall
sales and unit sales of Kid’s items
 during personal time, completed new brand concept proposal and spoke with upper management
about logistics of real estate, customer segmentation, and cost efficiency
CYNTHIA WILSON 710 S Hardy Dr. Apartment F207 ▪ Tempe, AZ 85281 ▪ (516) 348-5359 ▪ cynthia.wilson.3@asu.edu