10. L I V E
Coming
in
2016
L I V E
MUSIC UNTOLD
L I V E
11. L I V E
CAUSE
DIGITAL
STREAMING
RADIO
BRANDED
CONTENT
RETAIL
TOURING
MOBILE
DELIVERS
BRANDED
CONTENT
24/7/365
12. L I V E
FILTR
LIVE
CONSUMER
JOURNEY
INTRODUCTION
CHAPTER 1
Who are the artists?
Where are they
from?
How long have they
been around?
What are their
top songs?
What have they
done?
DISCOVERY
CHAPTER 2
GET TO KNOW ‘EM
CHAPTER 3
BREAKING OUT
CHAPTER 4
Let’s hear their
music.
Have you seen them
perform?
I wonder what
their like?
What does that song
mean? What
inspires them?
What are they up
to? What are they
doing next?
What goes on
behind the scenes?
What are they like
as people? Family?
Likes? Dislikes?
We want more
music!
Breaking news on
what’s on tap!
Sneak preview of
new songs
Where can
we meet next?
13. L I V E
CHAPTER
1
INTRODUCTION
Filtr
LIVE
generates
BUZZ
at
SXSW
with
eight
emerging
mul:cultural
acts
&
interviews
with
each
ar:st!
Fans
exposed
to
some
new
ar:sts
for
the
first
:me!
FILTR
LIVE
LAUNCH!
Brand
sponsored
behind
the
scenes
at
SXSW
Videos
revealed
L I V E
Tickets
go
on
sale
for
Filtr
LIVE
concert
series
FILTR
LIVE
CONSUMER
JOURNEY
CHAPTER
2
DISCOVERY
CHAPTER
3
GET
TO
KNOW
EM!
CHAPTER
4
BREAKING
OUT
Ar:sts
video
diary
talk
about
upcoming
performances,
latest
projects,
rehearsals,
what
inspires
them,
etc.
Radio
promotes
Filtr
LIVE
Local
Events
Fans
enter
to
win
VIP
PASSES
to
the
branded
lounge
&
back
stage
meet
&
greet
Branded
s
Music
video
with
Filtr
LIVE
Ar:sts
released!
SPRING
LIVE
SHOWS!
Los
Angeles,
San
Diego,
Houston,
Dallas,
San
Antonio,
Miami
Sponsored
Scavenger
Hunts
at
local
retail
Stores
FALL
LIVE
SHOWS!
New
York,
Chicago
Branded
Playlist
from
FILTR
Live
Ar:sts
Released
Filtr
LIVE
OTT
Pla5orm
streams
live
event
Brand
have
exclusive
Filtr
LIVE
BONUS
Tracks
&
ar:st
interviews
on
breaking
ar:sts
new
CD’s,
in-‐store
pop
ups,
etc.
Ar:st
visit
local
Store
for
exclusive
surprises
L I V E
15. L I V E
ARTIST
SELECTION
CRITERIA
Relevant,
Brand-‐Friendly,
Emerging
ArOsts
with
Broad
Appeal
MANY
YEARS
IN
INDUSTRY
NOTABLE
ACHIEVEMENTS
TRENDING/INTERESTING
SOCIALLY
ACTIVE
PERSONABLE
COLLABORATIVE
HARD-‐WORKING
16. L I V E
JOSS
FAVELA
Ar:sts
-‐
Sonus
LESLIE
GRACE
PEDRO
CAPO
DIANA
FUENTES
RAQUEL
SOFIA
MAU
&
RICKY
18. L I V E
ARTIST
ENGAGEMENT
TITLE
PARTNER
OF
BRANDED
MUSIC
PLATFORM
E.G.
LOS
ANGELES,
SAN
DIEGO,
DALLAS,
HOUSTON,
CHICAGO,
MIAMI,
ORLANDO,
NEW
YORK
(TBD
BY
BRAND)
LIVE
EVENTS
ALIGNED
WITH
BRAND
KEY
MARKETS
BRAND
INCLUDED
IN
“ALL
ACCESS”
VIEW
“BRAND
IN
MOTION”
WITH
ARTIST-‐CENTRIC
CONTENT
&
PROMOTION
“AVIALABLE
ONLY
AT”
EXCLUSIVE
&
CUSTOM
CONTENT
&
PROMOTIONS
US
HISPANIC
EMERGING/BREAKING
ARTISTS
“BRAND
BECOMES
THE
ROADIE!”
19. L I V E
5
Bands,
5-‐10
live
events
Los
Angeles,
San
Diego,
Houston,
Dallas,
San
Antonio,
Miami,
Orlando,
Chicago,
New
York
Brand
integrated
throughout:
• Integrated
within
promo
packages
(radio,
digital,
social)
• Tailored
branded
content
with
ar:sts
(brand
placement,
integra:ons,
behind
the
scenes,
vignehes,
brand
in
mo:on,
brand
at
store,
etc.)
• On
site
branding
&
offers
(signage,
sampling,
swag
bags,
etc.)
• Fan
engagement
-‐
custom
brand
ac:va:on,
contests,
makeovers,
etc.
PERFORMING
COAST
TO
COAST
2016
20. L I V E
Los
Angeles
San
Diego
Chicago
Dallas
Houston
San
Antonio
Miami
Orlando
New
York
Events
from
Coast
to
Coast
Note:
Markets
can
be
adjusted
for
naOonal
sponsor
First
Half
2016
Second
Half
2016
21. L I V E
Brand
promoted
across
ar.sts:
• Ar:sts
pos:ng
about
special
content
• Filtr
LIVE
YouTube
channel
&
video
content
• Facebook
pages
with
special
posts
and
fan
chats
–
link
to
brand
sponsored
content
• Twiher
accounts
with
tweets
from
the
road
and
links
to
video
and
other
media
• Instagram
accounts
with
Filtr
Live
photo
sharing
and
BTS
• Filtr
LIVE
Spo:fy
playlists
• Google+
Hangouts
and
ar:sts
interac:ng
with
fans
SOCIAL
MEDIA
22. L I V E
EXCLUSIVE
TICKETING
LIVE:
Tickets
can
be
produced
integra:ng
brands,
partners,
and
ar:sts.
Complete
with
bar
codes
and
scanning
capabili:es
these
one-‐of-‐a-‐kind
:ckets
can
include
the
ahendees
name
or
individual
:cket
numbers.
COMMEMORATIVE:
Used
as
a
clever
keepsake
these
:ckets
can
be
used
for
social
media
posts
before,
during
or
aler
the
event.
SOCIAL:
Sweepstakes
and
contes:ng
can
be
run
off
the
:ckets
using
special
hashtags,
instruc:ons,
and
chances
to
win
BIG
prizes.
23. L I V E
LED
WRISTBAND
ACTIVATION
Audience
interacts
in
live
shows.
LED
wristband
(in
brand
colors)
has
microsite
on
inside.
When
a
certain
song
is
played,
all
wristbands
light
up
and
fans
go
wild!
Fans
can
download
that
song
for
free
from
site.
Watch
fans
go
wild
@
filtrLIVE.com/brand
&
get
your
FREE
music
download!
L
I
V
E
24. L I V E
LIVE
EVENT
STREAMING
Live,
global
stream
with
brands
integrated
across
the
pla5orm
including
pre/post
promo:on.
Live
video
can
be
licensed
for
future
use
by
brands
LIVE
from
Los
Angeles
LIVE
from
Los
Angeles
L
I
V
E
27. L I V E
Filtr
LIVE
METRICS
100%
SOV
ELEMENT
DESCRIPTION
EST
IMPS
Filtr
LIVE
Events
Branding
at
events,
ac:va:ons,
ar:sts
on
tour,
branded
vehicles
&
local
promos
20,000,000
Social
Media
Ar:st/Pla5orm
posts/tweets/media
buys/etc.
50,000,000
Digital
Media
Digital
Media
buys
to
promote
Filtr
LIVE
content/tour
85,000,000
Commercial
Radio
Brand
spots
promo:ng
Filtr
LIVE
events
&
content
28,000,000
Promo
Radio
Value
added
announcements/contests/etc.
42,000,000
Proper:es
Branding
across
Filtr
LIVE
Proper:es
25,000,000
Streaming
Branding
&
promo:on
across
streaming
pla5orm
25,000,000
YouTube
Promo:onal
Drive
to
Filtr
LIVE
Channel
250,000,000
Brand
Impressions
Total
branded
impressions
across
all
media
525,000,000
28. L I V E
EXCLUSIVITY
&
CONTENT
USE
Turn-‐key
360
plaborm
includes
pre
negoOated
rights
&
clearances
Category
exclusivity
for
2016
across
Filtr
LIVE
pla5orm
First
right
op:on
for
2017
Rights
to
branded
content
(non-‐
music
playing)
for
2016
Rights
to
BTS
Filtr
LIVE
content
for
2016
Pre-‐nego:ated
exclusive
ads
on
Vevo.com
Filtr
LIVE
license
(name,
look,
feel)
for
brand
to
amplify
