Woodstock presentation

2. Elliott Landy

3. EXHIBITION
CONCERTS
DEBATES
MOVIES
PRESENTATIONS
WORKSHOPS
YEARS OF
WOODSTOCK
50
Elliott Landy

4. Elliott Landy
AUGUST/ SEPTEMBER 2019
NOVEMBER/DECEMBER 2019
MARCH/APRIL 2020
MAY/JUNE 2020
RIO DE JANEIRO
SÃO PAULO
BRASÍLIA
BELO HORIZONTE
60 days Of
peaCe, love
and Music

5. 000500.
More than
PEOPLE DIRECTLY IMPACTED

6. YOUNGSTER AND ADULTS
IN GENERAL.
PUBLIC
60%
40%
70%
30%
FROM 40 TO 70 YEARS OLD
FROM 18 TO 40 YEARS OLD
CLASSES A, B
CLASSE C

7. WOODSTOCK
BEYOND
THE MUSIC
EXHIBITION CINEMA SPEECHES AND
DEBATES
CONCERTS PERFORMANCE
SOCIAL
RESPONSIBILITY

8. (Reference: Bethel Woods Museum)
EXHIBITION
ENTRANCE

9. EXHIBITION
TOTENS AND MAPS
360° PROJECTIONS
VIRTUAL REALITY
TIMELINE
(Reference: Bethel Woods Museum)

10. BARON WOLMAN
Original works
EXHIBITION

11. EXHIBITION
BARON WOLMAN

12. ELLIOTT LANDY
Original works
EXHIBITION

13. EXHIBITION
ELLIOTT LANDY

14. WOODSTOCK
AND BRASIL
CHICLETE COM
BANANA*
EXHIBITION
brazilian counterculture
* idiomatic expression that represents the mixture
of the american and the brazilian culture Wood & Stock cartoons
by Angeli (brazilian artist)

15. WOODSTOCK
ON THE SCREEN
WOODSTOCK LEGACY
COUNTERCULTURE
“ROCKUMENTARIES"
“WOODSTOCK EFFECT” IN BRAZIL
VIETNAM WAR
EXHIBITION

16. - THE INFLUENCE IN BRAZIL AND
AROUND THE WORLD
DEBATES
WOODSTOCK
AND ITS IDEAS
NELSON MOTTA ARTHUR DAPIEVE
JAMARI FRANÇA SERGIO FARIAS ZUENIR VENTURA
PAULO CESAR DE ARAÚJO

17. "AT WOODSTOCK, GUITARS AND
FLOWERS MADE DREAM ASK REALITY:
WHY NOT?"
SPEECHES
WOODSTOCK
AND ITS IDEAS
MANOEL AFFONSO DE MELLO
(TEACHER AND HISTORIAN):
OTHER GUESTS
SPEAKERS

18. CONCERTS
70’S THEME
PARTY
TRIBUTE TO WOODSTOCK
WITH VICTOR BIGLIONE
HAPPY HOURS WITH YOUNG BANDS
AND 60/70’S MUSICS
WOODSTOCK
at the stage

19. PRESENTATIONS
FLASH MOBS
https://www.youtube.com/watch?v=Lv6J8xT2P3g
ONLY IN RIO DE JANEIRO

20. SOCIAL RESPONSIBILITY
WOODSTOCK
and social
-educational
actiOns
SUGGESTED ACTIONS:
8 WORKSHOPS (ASSISTED BY PARTNER
NON-GOVERNMENTAL ORGANIZATIONS), SUCH AS:
PERCUSSION (WOODSTOCK REPERTOIRE)
PSYCHEDELIC GRAFFITI
TIE-DYE (WOODSTOCK T-SHIRT)
SUSTAINABLE FASHION (HIPPIE INSPIRATION)
8 EXCLUSIVE VISITS TO THE EXHIBITION, IN EACH CITY
(INCLUDING TRANSPORTATION AND FOOD)
OTHER ACTIONS TO BE NEGOTIATED
FREE GUIDED TOURS TO THE EXHIBITIONS,
TO PUBLIC SCHOOL STUDENTS

21. WOODSTOCK AND
THE SPONSOR MEDIA
PROMOTION
BRAND
EXPOSURE
PROMOTIONAL
ACTIONS
RELATIONSHIP

22. YOUR BRAND
IN EVERY MEDIA
AND ADVERTISING
MATERIALS

23. INBOUND
MARKETING
AND content
marketing
RJ: 5 MONTHS
OTHER CITIES: 3 MONTHS
BLOG, NEWSLETTER AND
SOCIAL NETWORKS;
ALIVE TRANSMISSIONS
1 MILLION AND 600 THOUSANDS
PEOPLE IMPACTED
(400 THOUSANDS PER CITY)

24. ADVERTISEMENT
VIDEO - SPOTIFY
4 MILLION
PEOPLE
IMPACTED
AGE, GENDER,
LANGUAGE, MUSICAL
GENRE AND PLAYLIST
SEGMENTATIONS
PUBLIC:
70% BETWEEN
18 AND 34
YEARS OLD
YOUR BRAND
ON THE
VIDEO
BANNER

25. MAX BUS
2 MONTHS
CIRCULATION
PER CITY
3 MILLION
PEOPLE
IMPACTED
PEOPLE IMPACTED
10 DIFFERENT
BUS LINES
3M

26. ADVERTISEMENT IN THE
NEWSPAPERS AND
MAGAZINES OF
LARGEST CIRCULATION
1 HALF-PAGE
ADVERTISEMENT
RIO SHOW
6 HALF-PAGE
ADVERTISEMENTS
JORNAL DE BAIRRO
1 HALF-PAGE
ADVERTISEMENT
ILUSTRADÍSSIMA
6 HALF-PAGE
ADVERTISEMENTS
GUIA FOLHA DE
SÃO PAULO
1 COVER
ADVERTISEMENT
DIVERSÃO & ARTE
6 HALF-PAGE
ADVERTISEMENTS
DIVIRTA-SE
PEOPLE IMPACTEDPEOPLE IMPACTEDPEOPLE IMPACTED
RIO DE JANEIRO SÃO PAULO BRASÍLIA
BELO HORIZONTE
300.000270.000270.000

27. SAMPLING
PEOPLE DIRECTLY
IMPACTED
20 THOUSANDS FOLDERS PER CITY.
CHARACTERIZED PROMOTERS
WITH 60’S AND 70’S CLOTHES.
RIO DE JANEIRO
SÃO PAULO
BRASÍLIA
BELO HORIZONTE
80.000

28. EXHIBITION’S
CATALOG
PEOPLE IMPACTED
2.000 IN RIO DE JANEIRO
1.500 IN OTHER CITIES
6.500

29. LOGO ON THE STAFF`S T-SHIRT,
PRODUCERS, ART EDUCATORS AND
MONITORS, IN ALL ACTIVITIES
T-SHIRTS YOUR
BRAND
HERE
YOUR
BRAND
HERE
YOUR
BRAND
HERE

30. SPEECHES AND CONVERSATIONS, DEBATES, MUSICAL EVENTS
(OUTDOOR PARTIES AND HAPPY HOURS)
BACKDROP

31. BEETLES AND KOMBIS PARADES
TO PROMOTE THE EVENT
PROMOCIONAL
ACTION
https://www.youtube.com/watch?v=CBbxMxXWW6c

32. ASSIGNMENT COPYRIGHTS OF GIFTS
CREATED WITH THE VISUAL IDENTITY OF
THE EVENT.
RELATIONSHIP

33. SPONSORS
COUNTERPARTIES
AND BENEFITS SIGNATURE "PRESENTS AND MASTER SPONSOR"
SIGNATURE "SPONSOR"
SIGNATURE "CULTURAL SUPPORT"
SIGNATURE "PARTNERSHIP"
HIGHLIGHT IN THE PROMOTIONAL VIDEO
SIGNATURE AT THE END OF THE PROMOTIONAL VIDEO
SIGNATURE AT THE LOGO BAR ON THE SITE
ACTIVATION OF CONTENT ON THE WEBSITE AND ON SOCIAL NETWORKS
LOGO IN THE COVER OF SOCIAL NETWORKS
(Facebook, Spotify and Youtube playlist)
LOGO IN SOCIAL NETWORKS POSTS
JIMI HENDRIX
(PRESENTS)
JANIS JOPLIN
(SPONSORSHIP)
JOE COCKER
(SUPPORT)
SANTANA
(PARTNER)

34. LOGO AT SPOTIFY AD (end of the video)
LOGO AT PRESS MEDIA ADVERTISEMENT
LOGO IN BIG CIRCULATION PAPERS
LOGO AT MAX BUS
LOGO AT FOLDER, CATALOG AND BACKDROP
EXHIBITION CATALOG QUOTES
INVITATION QUOTE – OUTDOOR PARTIES (RIO)
INVITATION QUOTE - MOVIE SHOW
INVITATION QUOTE – SPEECHES,DEBATES AND CONVERSATIONS
INVITATION QUOTE - EXHIBITION OPENING
30
100 (EACH PARTY)
08 (EACH SESSION)
08 (EACH SESSION)
50
20
50 (EACH PARTY)
06 (EACH SESSION)
06 (EACH SESSION)
10
20 (EACH PARTY)
04 (EACH SESSION)
04 (EACH SESSION)
20
20
10 (EACH PARTY)
02 (EACH SESSION)
02 (EACH SESSION)
10
SPONSORS
COUNTERPARTIES
AND BENEFITS JIMI HENDRIX
(PRESENTS)
JANIS JOPLIN
(SPONSORSHIP)
JOE COCKER
(SUPPORT)
SANTANA
(PARTNER)

35. PATROCINADOR
CONTRAPARTIDAS
E BENEFÍCIOS
EXCLUSIVEGUIDEDTOURSTOTHEEXHIBITIONSFORSPONSORSANDCLIENTS
USE OF THE PROJECT BRAND ON SPONSOR'S PRODUCTS
AND PROMOTIONS
TRANSMISSION OF SPONSOR'S INSTITUTIONAL VIDEO IN THE OPENING
OF SPEECHES AND DEBATES
LOGO AT THE END OF THE OPENING TEASER AT THE
SPEECHES AND DEBATES
RIGHT TO PRESENTATION TEXT IN
THE EXHIBITION CATALOG
EXCLUSIVE AREA IN OUTDOOR PARTIES
PARTICIPATION AT PRESS CONFERENCE
INDICATION OF INSTITUTION FOR CRAFT WORKSHOP
AND EXCLUSIVE VISIT TO THE EXHIBITION
15" 10" 5"
SPONSORS
COUNTERPARTIES
AND BENEFITS JIMI HENDRIX
(PRESENTS)
JANIS JOPLIN
(SPONSORSHIP)
JOE COCKER
(SUPPORT)
SANTANA
(PARTNER)

36. (BY ARTICLE 18)
(APPROVED WED 1083/2018)
ROUANET LAW
ISS LAW

37. WOODSTOCK'S
BACKSTAGE
CÍNTIA BARRETO
(GENERAL DIRECTOR)
JUSELE SÁ
(PRODUCTION MANAGER)
CARLOS CHAPÉU
(CURATOR)
LUIZ LUDWIG
(PRODUCER OF INTERACTIVE CONTENT)

38. TALK TO
WOODSTOCK
JUSELE SÁ
JUSELE.SA@LUMINAPROJETOS.COM.BR
+55 21 9.8995-3076
SKYPE: JUSELE.SA
CÍNTIA BARRETO
CINTIABARRETO.SET@GMAIL.COM
+55 21 9.9116-7133
SKYPE: CINTIACBARRETO
@LUMINAPROJETOSEXPERIENCIAS

39. Baron Wolman
PEACE,
LOVE AND
MUSIC:
COME
TOGETHER!