1. By:
Cynthia Mitchell

2.  Why come to the store vs. shopping online?
 What can this retail store offer that other
department stores can’t?
 How can we further assist our customer before
and after they leave the store?
 How can we get noticed and offer even the
“frugal” chef a good deal?

3. • “touch,feelandtaste”garments
Abilitytotryitemson
• The“bestdeal”
• Inhandvs.delivery
• Special attention
 Remember,withoutthecustomertherewouldbeno
Chefwear!

4. Better Quality than competitors
(Kohl’s/Walmart/Target)
 Different styles
 Quality
 Material
Diverse pricing on all Clearance items.
 Affordability(different price ranges)
 High-end attire
 Different “Looks that cook”

5. We are BETTER than all the rest!
Knowledgeofproducts/Customer Service
• Customerswillrepeatbusinessiftheyknowthattheyare
speakingwithsomebodythathasknowledge.
• Givingthecustomerasenseof“SpecialAttention”
 Thein-store customersarejustasimportant asourcustomers
overthephone orthosethatorderoverthewebsite.

6. • SocialMedia
• Adinthelocalnewspaper
• Create Sales
• Different styles and colors
stocked.
• Stockstorew/regularpriced
items.
• Create Sales/information
flyers
• Tell-a-friend program
• B-dayrewards
• Stampcardprogram
• Different pricing
• Coloring contests

7. Facebook
• (Chicagoland Chefwear)
• Post about new in-store items
• “Features”
• Pics of items
• Faqs about Chefwear gear
• Post sales
• Stories about local chefs
Announce Special Events:
 Tent Sales
 “Roach Coaches”
 “One day only!” sales

8. Google
#1tool customersusetoshop.
Currently,thereare2reviews postedw/355views.
Created2yearsago.
(1) OnlineSales
(1) Retailstore
Createmorereviewsforthestore.
 Getemployees involved, letthemcreateafew.
 Weareallconsumersinlife,peoplegow/the
“best.”

9. Create Interest
Interest creates excitement!!
Sale
“Everything MUST go”
 Grand Re-opening
 Clearance Blow out
Signage
• Chefwear sign
• On Swift pointing down Corporate Dr.
• Chefwear Banner
• base of the “Business Center” sign
• Balloons on signs outside Special daily sales
•10% off $100
•15% off $150

10. Blog
Blog about in-store happenings:
 Inventory
 Sales
 “Dress for success”
Flyers
• Store info
• In customers bags
• Present flyer on next visit get 10% off, flyer must state discount w/
reps initials.
• Visit local restaurants, drop flyer and business card.
• 25% off one regular priced item.
• Spanish/English (double sided)

11. InformationalFlyer
Mostcommonlyaskedquestions
Materialsandwashingtips.
Howtoproperlywash?
Whatisthebestwaytogetstainsout ofmyChefwear
gear?
BriefdescriptionofChefwearandourculture
Email/walk in flyers
Online whitepagesoryellow pages
• Local Restaurants
• Country Clubs
• Bars

12. “General” store e-mail address
• Post address on flyers
• Communicate w/ other local chefs.
Send e-mail blasts:
In-store sale events
Send a “thank you for visiting Chefwear”
email
Ask every customer for e-mail address

13. Daily/Weekly Specials ”Features”
• “Special Feature” rack
Item sitting for a LONGTIME.
list up to 50% markdown.
 Everyone wants black pants. Offer CF black pants or
newer patterns that isn’t selling, at a discount, 15% off.
Bundle pricing
 Pair slow moving products w/ related items
Special price offer

14. Loyalty program
Tell-a-friend coupon
B-day Rewards
Stamp Card
Get a stamp every $10/20 receive 10 stamps/punches get
a free pair of pants.
Value at $13.95

15.  X-mas w/ Santa
 Tax break Sale
 Halloween Trick or Treat
 Mothers Day
Aprons B1 G1 Free
Pants 13.95
Picture of mom 15% off (1) reg priced item.
 Summertime
“Splash into Chefwear”
20% off jackets/shorts
 Fall
Rainy Day Savings