Cybercombat, a review and rating management company, elaborates on the repercussions of such feedback in detail.

1. How Does Negative Online
Feedback Affect
Businesses?

2. It is a known fact that both positive and negative
feedback on various online and offline mediums affect
businesses. However, there are many significant impacts
of negative online reviews or feedback in comparison to
positive ones. Cybercombat, a review and rating
management company, elaborates on the repercussions of
such feedback in detail.
They are as follows:

3. Gigantic Losses
 The primary concern of existing shareholders and business
owners about reviews or feedback is the damage or loss to
their business. A single negative review and inadequate
response can crush the sales and market reach of the
business. It can directly impact the search engine rankings
and make the company less trustworthy in the eyes of new
as well as existing customers.
 At the same time, it could potentially draw away potential
shareholders and investors from the organization. A few
reports and sources suggest that a single negative review
can drive approximately 22 percent of people away from
the business.

4. Damage Credibility
 As mentioned earlier, many times, a single negative review
can damage the reputation of the business or the company.
Therefore, it can lower the market credibility that the
business created over a long period. Also, if the negative
feedback becomes a troll, then it can cause a more
considerable credibility loss to the organization. Also,
regaining and rebranding the business to recover from this
loss is a costly affair, one which all business owners try to
avoid at all costs.

5. Creates Hesitation among Buyers
 We have already covered the fact that negative feedback
can create loss and drive away customers. But along with
the damaged credibility comes a new problem for business
owners and stakeholders. Primarily, potential customers
become hesitant due to the negative product or company
feedback. This problem also arises in loyal customers who
trusted the brand for a long time. A few reports suggest
that customers read at least seven reviews before product
purchasing. Therefore, the business suffers not only due to
the potential loss of new customers but also due to the loss
of existing loyal customer base.

6. Diminishes Online Presence
 Search engines showcase the best results according to
specific keywords and user feedback. Therefore, any
business that has better reviews and customer-oriented
results than its competitors will rank higher on a particular
keyword. So negative feedback diminishes search engine
rankings of potential businesses.
 Conclusively, there are many significant repercussions of
negative online feedback, which directly impact businesses
and their owners. To avoid such issues, companies should
seek assistance from online reputation management
companies like Cybercombat. By doing so, they can lower
their business losses.

7. Thank You