Marketing Services Ebay Customer Service

Marketing Services Ebay Customer Service
Part 1 Dissatisfying Service incident2 * Circumstances Leading to the Incident2 * What Occurred During the Incident 2 * What made the Incident
dissatisfying3 * What could or should have been done differently3
Part 2 Critical Incident Analysis4
* The customer gap4 * Type of encounters that occurred4 * Source of displeasure/pleasure4 * Dimensions of the servqual scale5 * Reliability 5 *
Responsiveness 5 * Assurance5 * Empathy6
Provider gap 1 The listening gap6 * Inadequate service recovery6
Provider gap 2 Service designs & standard gap6 * Poor service design6
Provider gap...show more content...
After one hour of trying to figure out what was happening to my business, I was more confused than ever.
I sent an email to EBay the day after trying to enquire why my store was cancelled and EBay replied back with an automated email with information
that was not relevant to my case.
What made the Incident dissatisfying * There was no customer support system set up in Australia. * Customer had to contact service support in
America. * Communication was really poor, no reply was made on EBay's behalf through phone or email. * The operator was rude and lacked
communication skills. * No service recovery was in place, or customers weren't provided with another option. * Level of attention was low, the
operator didn't care and showed frustration really easily.
What could or should have been done differently
This whole incident could have been prevented if there was actually a customer service support based in Australia, or if EBay actively replied to
customers regarding their specific issues, instead of replying via an automated email system that sent out generic responses. The operator could have
handled the situation much more efficiently, instead of letting the situation control her attitude. It seems that EBay had no recovery strategy in place to
combat these complex issues and they only rely on a computer system to solve problems that require

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Best Practices And Benchmarking Analysis
Albany State University Best Practices and Benchmarking Jonatan Galan Business Internship 1 3100.01 Ms. Tracy Williams September 03, 2016 Best
Practices and Benchmarking Benchmarking is the process of analyzing and comparing one's business processes and performance measurement by
looking at industry ideal and best practices from other companies. This process of obtaining a measure is a way of examining and discovering what is
the best production being achieved whether in a particular industry, company, competitor or a different business. It is a way of examining how others
achieve their performance level and understand the processes and steps they use. This dimensions usually measures quality, time and cost using a
specific indicator resulting in a metric performance that is going to be compared to others. The application of this practice usually involves four key
steps: Understand in detail current business processes, Analyze the business procedures and process of others, compare/contrast own business
performance/production with the others analyzed and implement the steps necessary to close the performance gap. There are four primary types of
bench marking: functional, internal, competitive and generic. Functional benchmarking is the process of comparing to similar or identical practices
within the same functions outside the instant industry. This practice provides trend information regarding the industry and shows quantitative
comparisons. Internal

Explain How To Mark A Book By Adler
I believe the methods or teachings of the author in regards to how to properly engage in literature have not lost its value because a lot of people
these days still use his methods while reading a book of a love story or a poem. I love the way that Adler teach me how to mark a book while
reading a story because at the time of reopening the book, the small notes that i wrote will help me remember where I stopped reading. One person
that I have seen with my own eyes that use the authors methods while reading a book is my professor from writing and my literature professor. In my
case, I have never tried the method of marking a book while I read it. This will be my first time to do that while reading an article or an essay, let's see
how it goes.
From my point of view, it is essential to mark a book because in this way you interact with the story. These notes will record what you read and they
will keep you in synchronization with what the author write about. Having said that, I know someone that marks her book a lot and she uses a lot of
the methods Adler mentioned in the essay. The person that I am talking about is my professor. One day I was in her class and saw that one book that
she had in her...show more content...
However, when I read this essay about how to mark a book I realize that it is a very interesting and a fun idea to just read something fun and try to
use Alders methods to make it easier and fun for me. I agree that if I start reading something that I like and then write little notes about it, it will help
me understand the story better and it will also help me to express myself. I am the type of person that when I read a story I tend to forget some parts,
so, if I start underlining key words or circling phrases will help me remember the thoughts that the author had when he or she said something. With this
in mind, I will start reading more now and use the methods the writer talks about in this

Network Marketing
What is Network Marketing?
Multi–level marketing (MLM), also known as Network Marketing, is a business–distribution model that allows a parent company to market its
products directly to consumers by means of relationship referrals and direct selling.
Independent, unsalaried salespeople of multi–level marketing, referred to as distributors (or associates, independent business owners, franchise owners,
sales consultants, consultants, independent agents, etc.), represent the parent company and are awarded a commission based upon the volume of
product sold through each of their independent businesses (organizations).
Independent distributors develop their organizations by either building an active customer base, who buy direct from the...show more content...
They usually do some personal retailing, which may involve talking to their friends and relatives about a particular product or service. Some
organisations encourage the development of a substantial retail base, which is always a good idea. As you will be making a tidy sum of money on the
side, you might now want to recommend this business model to some of your friends. After all – they probably want to earn some extra money too!
They start at the head of their own business, and they also build up a small retail turnover. They make exactly the same money from that as you do
from your own retail business. However, because you introduced them, you also get a small bonus payment from the company by way of a reward for
spreading the word. After all, because of your efforts, the company is now making more money.
This first person is a member of your downline. They are on your first level. As time goes on, you will introduce other people to the organization,
and these people will in turn introduce a second level and so on. These are all members of your downline, and you are their upline. Your own upline
is the person who introduced you to the business. Your upline will offer you help and advice because they won't succeed until they help a number of
their downline also to succeed! The more money you make, the more money they make. Clearly your organisation will never be as

Examples Of Marketing Tools For Marketing
8 Free Marketing Tools Every Service Business Needs
As a business owner, you only have so many hours in a day. You know that marketing is vital to growing your business and getting your brand out
there, but how do you add this in on top of all the other tasks? Most small businesses can't afford to hire a full–time marketing person to handle tasks,
which means that the work falls to the manager, an administrative assistant, or workers who are already doing other tasks.
Fortunately, there are some marketing tools that can help your service business with marketing. Since these tools at least have a free level, you can
start with a zero budget and work your way up from there.
1. Canva
Mallory Wilkerson is an Account Coordinator at William...show more content...
emails) creates significant impact on overall revenue for a company.
ChimpMail allows you to get started on email marketing for free. They provide a number of templates you can use to send out your campaigns, and
you can personalize them with the person's first name, for example.
The free account allows you to have up to 2,000 subscribers and send up to 12,000 emails per month. If you outgrow that, upgraded accounts are still
fairly reasonable. You get a lot of tools with this free platform, including the ability to track open rates and share your emails on social media.
4. SumoMe
You can throw up all kinds of blog posts, share content on social media, and send out emails, but if you don't do it with purpose, it will be far less
effective. SumoMe is a tool that allows you to track analytics and see how content is performing for your business. With the free version, you be
access to all of the apps. If you want to conduct A/B testing through SumoMe, you'll have to upgrade to the Pro package, which runs $20/month.
5. Sniply
An email with a single call to action (CTA) increases clicks 371%, according to Wordstream, and sales by 1617%. With results like that, you can see
the importance of adding a CTA button to every piece of digital marketing material you send out.
Sniply allows you to create CTAs on the fly and add them to emails and other marketing mediums, even social media. The tool offers a free trial for

Marking System Is Better Than Grading System
Marks into Grades A Review of the Underlying Issues The views expressed in the report are those of the author(s) and do not necessarily reflect those
of SQA or any other organisation(s) by which the author(s) is/are employed. SQA is making this research report available on–line in order to provide
access to its contents for those interested in the subject. Marks into Grades: A discussion of the underlying issues Executive summary Grades and
grading This report was produced by Dr Mike Kingdon, Principal Education Consultant, Entity Group Ltd, in March 2009. Given the inevitable annual
variations in the standards of individual examination components, most writers concur that marks alone are inadequate for reporting results. Converting
...show more content...
The position of SQA's National Qualifications on the norm–referenced, criteria–referenced continuum is determined. The implications for grading
following from the use of criteria rather than norms are discussed, with an example. Possible methods of extending the principles of mark–based
grading to competence–based awards are proposed. It is argued on resource and psychometric grounds that for grading to be efficient the numbers and
variety of components used to assess particular qualifications and subjects should be kept to the minimum compatible with adequate coverage of the
content and skills that characterise them. Similar cautions are made about the aggregation of grades from heterogeneous subjects to form group
awards. Annex 2 discusses the psychometric background to these arguments. The future Ongoing societal changes discussed in Section 3 continue to
create new needs and assessment opportunities. Section 5 discusses a number of new developments – in qualification delivery and responses to
perceived needs – that will all create their own grading demands. Background material Annex 1 reports an analysis of the grading systems of school
leaving qualifications from 62 countries outside the UK, which considers 72 different national, regional and other systems. Three approaches to
grading are identified – percentiles, quality of work and marks. In common with the majority of countries that use grades,

Essay about Service Marketing
Introduction
In an ideal situation, customers would not have to wait for the delivery of products and services. However, in the real world, organizations cannot
always match exact capability and demand; therefore, waiting is frequently inevitable while purchasing, especially in service marketing, as service
firms can barely inventory their "stock" for sale at a later date (Lovelock, 1992, p.154). In general, waiting in lines – known as "queuing", happens
when the number of customers arrive at a facility exceeds the capability of the system to serve them (Lovelock & Wirtz, 2011, p.260). Basically, this
essay will state the relationship between queuing and customer satisfaction, as well as relationship between customer satisfaction and...show more
content...
When the consumer is waiting alone and have nothing to do, especially in an unfamiliar facility, the feeling of boring, uncertain about waiting time,
stress and anxiety will be increasingly enlarged with time passing. Queuing also seems more burdensome if people feel physically uncomfortable.
Moreover, because of a fear of "been forgotten", the senses of "get started" of customers are fervent. It is claimed that the anxiety level is much
higher while waiting to be served than it is while being served, even though the latter queuing will be longer (Lovelock & Wirtz, 2011, p.267; Maister,
1985).
Unpleasant waiting experience might accompany with customers go through the whole service process, which could lower the overall evaluation of
service quality easily. Not only the queuing experience, a number of studies also investigated that queuing time in a service organization significantly
influences consumer satisfaction. In general, increasing in waiting time is associated with decreasing in customer satisfaction (Katz, M.Larson &
C.Larson, 1991). The graph (Dube, Renaghan & Miller, 1994) below shows the effect of waiting time on customer satisfaction in restaurant industry,
and suggests that most consumers do not satisfied if the waiting time is longer than 8 minutes. In addition, another study (Jones & Dent, 1994)
examined that 70% of respondents considered waiting time as a major

Marketing Definition Essay
Marketing definition
Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants
and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before
considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has
been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.
Another definition of marketing is the "selling of products or services: the business activity of presenting products or services in such a way as to...show
more content...
This entire process is known as marketing management " the art and science of choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer value" (Kotler & Keller, p.5).
To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of
consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which
means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing
research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new
era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future
success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot
be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in
realizing the importance of marketing to an organization's success and to be globally competitive.
In the article: It is time

The Meaning of Service Essay
The Meaning of Service
Service is a word used constantly. The word service has an impression on many people. For example; people who work as lifeguards view their work as
a service to the community. Naturally, based on working as a lifeguard their definition of service would be an action beneficial to the well–being of
others. Not surprisingly, a similar definition was found in the Oxford English Dictionary (OED). Service is described in the Oxford English Dictionary
as "the action of serving, helping, or benefiting; conduct tending to the welfare or advantage of another; condition or employment of a public servant;
friendly or professional assistance." Furthermore, in Webster's Ninth NewCollegiate Dictionary, service is...show more content...
A service berry is "any one of various American trees or shrubs of the genus Amelanchier" (Dictionary of Americanisms). The second definition was
one many may not have recognized right away. Service is "public worship according to form and order" (OED). After people read this they think, of
course! People are always saying "are you going to attend service on Sunday?" Many immediately think the word service means providing for another
and completely forget by attending mass they are performing a service to a higher being.
Becoming so firmly planted in one definition of service people tend to ignore its other uses. A strong attachment to one definition or another can be
attributed to working as a lifeguard or work with other programs like YouVote. With YouVote, participants are helping and benefitting others by
providing them with information important to upcoming elections. By providing people with information it helps them along their way to making an
educated decision when they vote. Working with YouVote has helped to extend the definition of service to all persons who help or serve others like;
waitresses, teachers, lifeguards, doctors, lawyers, coaches, and the government. The government continuously provides "service" to our country, or at
least they try. The many readings in WRA135 class have shown the government needs to provide more service to those in need like all those living
below the poverty line and/or on

Marking
Top of Form
1 . Purely competitive firms increase total revenue by A. increasing production B. decreasing production C. increasing price D. decreasing price
Bottom of Form
Correct :
To increase revenue, firms look to increase price or quantity, as price multiplied by quantity equals total revenue. Purely competitive firms can sell as
much as they want at the market price. Adding additional units of the product does not result in a change in the market price. Therefore, since purely
competitive firms do not influence price, they increase total revenue by increasing quantity.
Materials Profit–Maximizing Case
Top of Form
2 . What are two ways for a competitive firm to determine the optimal level of...show more content...
It is profitable for a firm to continue employing additional resources as long as A. Marginal Revenue Product >= Marginal Resource Cost B. Marginal
Revenue Product = Marginal cost D. Marginal Revenue Product >= Price
Bottom of Form
Correct :
As with the optimal level of production for a good, the optimal usage of a resource is determined by ensuring that the revenue from that resource is at
least equal to the marginal cost of that resource.
Materials Rule for Employing Resources: MRP = MRC
Top of Form
5 . As additional units are produced, the marginal revenue product falls for all firms because marginal product decreases. For firms operating in
industries that are not perfectly competitive, marginal revenue product also

Sterling Marking Products
MEMO
To:JamesOndracekFrom:SumeiReyCC:GrigoriosLivanisDate:July27th2014Re:ForeignMarketEntryProposal–MarkMakerToachieveSterling'sobjectiveofin
marketentry.WhileIunderstandmanagement'sconcernsregardingfocusingonnewproductinnovationandmanaging...show more content...
WithgrowingdemandinCanada,therecouldbeastrainonlocaloperationsifwewanttoalsomeetdemandinothermarkets.Andajointventureposesthesameconcernsre
OnceoursubsidiaryisestablishedintheUKandonceourarrangementwithBlumbergisterminated,wemayconsiderpursuingasimilarentrystrategyintheUStoaddress

Essay On Service Marketing
CONTINUUM LEARNING PTE LTD
7Ps of Services Marketing
Companies are competing strategically through service quality for greater differentiation in today's competitive marketplace. Successful companies
focus on the services–dominant paradigm with investment in people, technology, human resources policies, and compensation linked to service
performance of employees. This is important because contact employees' attitudes and behaviours significantly influence the quality of service. They
present the "face and voice" of their organizations to customers.
Extension of the 4Ps – 7Ps Services Marketing Framework by Booms and Bitner The 4Ps marketing mix which represents Product, Process, Pricing and
Promotion, have been most widely employed as a...show more content...
ii)
3Ps of Services Marketing – Physical Evidence Physical evidence refers to the environment in which the service is assembled and in which the seller
and customer interact, combined with tangible commodities that facilitate performance or communication of the service. The physical evidence of
service includes all the tangible representations of service such as brochures, letterhead, business cards, reports, signage, internet presence and
equipment. For example, in the hotel industry, the design, furnishing, lighting, layout and decoration of the hotel as well as the appearance and
attitudes of its employees will influence customer perceptions of the service quality and experiences. Because of the simultaneous production and
consumption of most services, the physical facility i.e. its servicescape can play an important role in the service experience.
Copyright © Continuum Learning Pte Ltd. All Rights Reserved. Company No.: 200509320M Contacts : www.continuumlearning.com
beeleng@continuumlearning.com mobile 65–9199 5556
–2–
CONTINUUM LEARNING PTE LTD
For theme park, restaurant, health club, hospital or school, its servicescape is critical in communicating about the service and making the entire

customer experience positive. The "servicescape" illustrates how three physical environment dimensions (ambient conditions, space/function and signs,
symbols and artifacts)

Mccarthy's 4 The Principles Of Persuasion
Relevant Topics: Below are the topics relevant to the project: Branding & Marketing: Marketing is the process of creating, communicating and
delivering benefits that have value for customers (Johnston, 2015). Branding is the process of creating a unique name and image for the product in
consumers' mind (BusinessDictionary.com). A good marketing and branding strategy helps the organizations to create products and services with best
chances of making profits, set apart from your competitors, customer satisfaction, and greater sales motivates the employees to achieve more. Principles
of branding are differentiation, focus, simplicity, consistency, and visual appeal. The two main theories/principles used in marketing are McCarthy's 4
Ps and Porter's 5 forces. Persuasion: Persuasion is the process of changing a person's attitude or behavior towards an idea, event, person, or an object.
Persuasion specifically applies to the promotions, and builds on customer behavior to lead them to purchase. Persuasion is used to convince consumers
to purchase the products over competing brands, companies usually focus on differentiating their products, building brand awareness and loyalty, and
providing consumer education. The six main principles of persuasion are authority, likeability, reciprocity, consistency, consensus, and scarcity
(Cialdini, 2006). Some of the theories used to persuade consumers are amplification hypothesis, conversion theory, priming, scarcity principle, social

Services Marketing : Marketing And Marketing
Service is simply helping someone for profit or nonprofit. Service is intangible product. It means that there is no physical appearance of the object in
the process. "A service is the action of doing something for someone or something. You cannot touch it. You cannot see it. You cannot taste it. You
cannot hear it. You cannot feel it. It is largely intangible". Introduction to ServicesMarketing – Marketing Teacher. (n.d.). Retrieved November 25,
2014, from http://www.marketingteacher.com/introduction–to–services–marketing/. Marketing is the coordination of 4Ps of product, place, price and
promotion. It is the exchanging, communicating, delivering of the product. The marketing manager must show the elements of ideas to the audience to
prove that intangible product is worth the purchase. Service is the performance of the product and selling that is Service marketing. Therefore, the new
term 'Quality' is very important to service businesses.
Search quality is the impression of the quality of the product before the purchase by making several attempts. It is compared to a tangible product
because we look at the physical characteristics of the products and services. Experience quality is easy to judge because when we taste the food we
experience the quality of food. Our experiences allow us to give ratings to the service of a hotel, airline or taxi. We remember a good hotel because of
the features of hotel rooms and quality of service we get from employees. Contrary to that, we

Service Marketing
Review Question (pg. 54, no. 12)
The term "marketing mix" could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing
the 7 Ps to develop a services marketing strategy?
The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand's unique
selling point, meaning that the unique quality that differentiates a product from its competitors, and is often synonymous with the 4 Ps: price, product,
promotion, and place. However, in recent times, the 4Ps have been expanded to the 7 Ps with the addition of process, physical evidence and people.
Marketing mix is not a scientific theory, but merely a conceptual...show more content...
First of all, is about the product element. The product design must be attractive enough and create meaningful value for the customers. Planning the
marketing mix begins with creating service concept that will offer value to target customers and satisfy their needs better than competing alternatives.
Service product in this 7Ps altered consists of 2 elements which are core product and supplementary service elements. According to the book Service
Marketing 7th edition, the core product is the central component that supplies the principal, problem solving benefits customers seek. The
supplementary service is the variety of other service–related activities referred that usually accompanied the core product. The core products tend to
become commodities as an industry matures and competition increase, so the search for competitive and advantage often emphasize supplementary
services. For example, in the hotels industry, the core product is the rooms provided. The supplementary services with regard to the hotel industry are
the information obtained by the customer; order taking that includes applications, order entry, and reservations or check–ins; the billing; and also
payment in terms of is the hotel have variety of payment options exist, and in terms of how convenience and ease that options to the customers.
The next Ps is place and time. Nowadays, services distributions not only involve a physical channel but also electronic channels or

Great Marking Essay
How you mark your business sets the tone for all that you do a while later: How you publicize, how you handle your clients... indeed, even the
presence of your business and its items. That is on the grounds that your image is the identity and character of your association and everything
mirrors that personality... your logo, you're publicizing, your storefront. Think Mac PCs: at whatever time you stroll into an Apple store, the office,
its workers, the window shows... everything says "we're cool, we're inventive, we're on the front line." Go to any Wafer Barrel eatery and everything
says" "we're friendly, we're nation, and we serve corn meal." This permits the client to associate on an individual level. The purpose of marking is to
offer clients an unmistakable decision. In the event that you detest nation home cooking you avoid Wafer Barrel. On the off chance that you adore
browned catfish you know you're in the ideal spot. Great marking doesn't attempt to...show more content...
Pictures can extend mind–set and values where words would miss the mark or appear to be thought up. Much the same as bundling configuration
conjures "cutting edge" or "imply" or "rich" a great item photo tells somebody this thing was made particularly for him or her. Come up short, or
demonstrate the item in a poor light (or undermined) and all of a sudden the client has lost all interest. By and large, organizations likewise get a kick
out of the chance to put a face on the business; for instance Dave Thomas with Wendy's, or Stamp Zuckerberg of Facebook. Then again Steve
Employments of Macintosh. What's more, it's no mishap that in every one of these illustrations the business pioneers are depicted reliably that is
compatible with their corporate society. If so with your organization, an individual representation ought to be shot with the same consideration you
would give in making a logo or publicizing

What Makes Your Product Or Service? Essay
Are you ready for the future, but not the capital to buy a company or open a shop, consider starting an online business. When you shop online, you can
reach millions of customers but who happened to walk – you do not have to pay retail space. However, as with any business, you need a solid product
in a new market. See step 1 to learn what it takes to offer money online. Setting up your business Describe your product or service. Starting an online
business that gives you the value that comes with millions of customers, and a lot more competition. But it 's what you 're trying to sell, you can and
in hundreds of other online retailers such ideas. The difference your product from other similar products? To help your products stand apart from the
others, you will need to find a niche. Let 's say you and a few million more. What makes you different? If the one–of–a–kind ornaments (or other
products) gig, make sure that it is really the first. She expertise in the area. Even if the product itself is quite unique, the experience can be a strong
selling point. If you are selling a line of skincare products, for example, it helps if you have a degree in a related field. Check out the contest. Figure
out what is already being offered, and find a way to fill the hole in your product. The name of your business. Your business needs to be registered in
the book as state laws. Choose a business name and fill out tiresome paperwork your business. Before you register your business, it

Treaty Of Waitangi Essay
Assessment two: Written essay marking grid and feedback form Learning outcome Feedback Grade Pass/Fail/Merit 2Explore MДЃori health in
relation to socio–political contexts, and/or social justice M/P/F 3Reflect on current MДЃori health experiences in relation to existing clinical and or
community health / disability services.M/P/F 4.Apply knowledge of MДЃori health to everyday professional practice. M/P/F 5Critically reflect on
your practice in relation to te Tiriti o Waitangi elements.M/P/F Pass/Fail 6Presents work at the appropriate academic standard.M/P/F Marker: Date:
Oritetanga Te Tiriti o Waitangi is an agreement made between groups of people representing the British crown and MД
Ѓori chiefs in 1840 (Orange,
2004). The Treaty of Waitangi has four elements: kawanatanga, tino rangatira, oretitanga and tikangatanga. This essay will focus on oritetanga element
of the treaty in relation to socio–political contexts and social justice with examples. It will then go on to the current views of Maori in health
experiences in relation to existing clinical and community health/disability services. It will then apply the knowledge of Maori health to everyday
professional practice. Finally, this essay will have a brief discussion of nursing practice in relation to oritetanga. Oritetanga is one of the elements of Te
Tiriti o Waitangi, which means citizenship and/or equity. Several studies stated that the Crown will contribute to Maori

Throughout Romeo and Juliet the theme of conflict is conveyed in many forms, mostly through physical violence; reflected in the era of the
Renaissance where there was political turmoil and many European nations were at war. Shakespeare presents the theme in other forms as well;
family versus family, sacred versus profane, parent versus child and language versus inner conflict. Conflict is a key in the structure of the play; it is
highlighted in the beginning, middle and end. As an audience we are constantly being reminded of conflict which is reflected within the era the play
was written in. The Renaissance was the 'rebirth ' of classical learning and was also the time when Science challenged many traditional Christian
beliefs which resulted in Catholics fighting Protestants; the Gunpowder plot and the Spanish Armada. Shakespeare chose to dramatise conflict as it
was the context in which he was writing plays. It is therefore arguable that this period was characterised by irreconcilable opposites in politics, religion
and art. Nothing in the world can exist without its opposite– just as love cannot exist without hate, violence cannot exist without peace. Struggling with
your essay? We can help! We can help get your coursework back on track, take a look at our services to learn more about how we can help. Essay
Writing Service Essay Marking Service Place an Order Custom Written Work Guaranteed on Time Get The Grade You ordered The theme of conflict is
instantly introduced

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