Hispanic consumers between 18 and 34 years old living in
the United States.
Nielsen not only found that Hispanics have the highest of
satisfaction with their mobile providers; But also that are
the heaviest data users among multicultural groups.
2. HISPANIC
MILLENNIAL
CONSUMERS
QUICK DEFINITION:
Hispanic Millennial Consumers
Hispanic consumers between 18 and 34 years old living in
the United States.
Nielsen not only found that Hispanics have the highest of
satisfaction with their mobile providers; But also that are
the heaviest data users among multicultural groups.
20%
40%
0
60%
13-17
• • •
•••
18-24 25-34 35-44 45-54 55-64
53%
FEMALE
46%
SINGLE
61%
WITHOUT
CHILDREN
FASHION
LOVERS
1.33x
TECHIES
1.28x
PARTY
GOERS
1.23x
BEAUTY &
WELLNESS
1.32x
3. # NAME PENETRATION REACH AFFINITY
1 Fashion Enthusiasts 13.76% 6.18% 2.05x
2 Trendy 10.90% 9.55% 1.74x
3 Swayable Shopaholics 9.31% 6.28% 1.62x
HISPANIC MILLENNIAL CONSUMERS:
FASHION
MEN CLOTHING CONSUMPTION WOMEN CLOTHING CONSUMPTION
TOP FASHION LIFESTYLES TOP FASHION WEBSITES
1 3 5 7 9
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AFFINITY
Makeup Gallery
Yo Amo los Zapatos
Your Next Shoes
Be Glamorous by Lindsay
Amazing Hairstyles
4. HISPANIC MILLENNIAL CONSUMERS:
BEAUTY AND WELLNESS
# NAME PENETRATION REACH AFFINITY
1 Cosmetics Connoisseurs 11.07% 5.30% 1.84x
2 Active & Fit 7.91% 2.88% 1.40x
3 Self Applied Style 6.46% 7.14% 1.24x
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TOP BEAUTY LIFESTYLES TOP FASHION WEBSITES
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# NAME PENETRATION REACH AFFINITY
1 Beauty Tips N Tricks 29.75% 0.04% 6.46x
2 IMujer 22.31% 0.64% 4.84x
3 Hairstyle Ideas 20.61% 0.24% 4.47x
5. HISPANIC MILLENNIAL CONSUMERS:
TECHNOLOGY
# NAME PENETRATION REACH AFFINITY
1 Techno Gamers 7.62% 1.79% 1.59x
2 Tech - Splorers 5.82% 3.14% 1.18x
3 Techno - Phobes 4.69% 6.56% 0.87x
TOP MOBILE PROVIDERS CLICK HERE TO KNOW MORE ABOUT THIS TOPIC
TOP TECHNOLOGY LIFESTYLES FAVORITE ELECTRONIC GENRES
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6. HISPANIC MILLENNIAL CONSUMERS:
NIGHTLIFE
CLICK HERE TO KNOW MORE ABOUT THIS TOPIC
TOP TECHNOLOGY LIFESTYLES FAVORITE ELECTRONIC GENRES
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1 1.5 2
AFFINITY
Latin American Music
Reggae & Caribbean Music
Dance & Electronics Music
Urban & Hip-Hop Music
Pop Music
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1.2
1.0
0.8
0.6
0.4
Clubs & Discos Bars
AFFINITY