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Blue Apron Company Presentation
Boyang Zhu
12/11/13
Product
•
•
•

Prepared ingredients with recipes
Emphasizes healthy options and local
growers
Online ordering and subscrip...
History and Financials
•

Founded in August 2012 with $800,000 seed funding

•

February 2013: $3 million Series A funding...
Secret Sauce
•

Online meal planning and ordering

•

Reduces waste

•

Healthy and fresh

•

Portion control

•

Reduces ...
Online
Ordering
Blog
Recipes
Cards
Summary
Pros
•

Healthy and fresh

•

Reduces shopping times

•

Teaches culinary skills

Cons
•

$10/meal is expensive

•...
Thank You!
boyangz@umich.edu
Thank You!
boyangz@umich.edu
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Blue Apron presentation

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Blue Apron presentation

  1. 1. Blue Apron Company Presentation Boyang Zhu 12/11/13
  2. 2. Product • • • Prepared ingredients with recipes Emphasizes healthy options and local growers Online ordering and subscription options
  3. 3. History and Financials • Founded in August 2012 with $800,000 seed funding • February 2013: $3 million Series A funding • August 2013: $5 million Series B funding • Currently shipping 100,000 meals per month at $10/meal
  4. 4. Secret Sauce • Online meal planning and ordering • Reduces waste • Healthy and fresh • Portion control • Reduces grocery shopping times • Teaches basic culinary skills …heh
  5. 5. Online Ordering
  6. 6. Blog
  7. 7. Recipes Cards
  8. 8. Summary Pros • Healthy and fresh • Reduces shopping times • Teaches culinary skills Cons • $10/meal is expensive • Portions can be small
  9. 9. Thank You! boyangz@umich.edu
  10. 10. Thank You! boyangz@umich.edu

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