Released April 26, 2012, we conducted a comprehensive study of social media sites and media outlets to measure the public perception, level of engagement, and emergent “top of mind” awareness for a Republican Vice Presidential running mate

1. Powered By
Monitoring
For the Republican Vice Presidential Running Mate
Released April 26, 2012, we conducted
a comprehensive study of social media
sites and media outlets to measure the
public perception, level of engagement,
and emergent “top of mind” awareness
for a Republican Vice Presidential
running mate

2. Powered By
Real-time Monitoring
For the Republican Vice Presidential Running Mate
Big Data – Finding Needles in Haystacks
Data was sampled from and evaluated – in real-time from the
following sources for the past 30 days:
290 Million tweets per day – 8.7 Billion tweets for the 30
day study period
800 Million Facebook posts
32,000 media outlets

3. Powered By
Real-time Monitoring
For the Republican Vice Presidential Running Mate
Public is fully engaged , media
Speculation is high, there is active
100
promotion of the potential
nominee
The data is presented as
a comprehensive
overall score of
Moderate Interest 50
engagement and is
presented on an
absolute scale from 0 to
100.
Low recall, disengaged 0

4. Powered By
Real-time Monitoring
Republican Vice Presidential Running Mate Engagement
Set Order By: Overall Men Women View Table
Viewing Top 5 Overall Engagement
Overall % Difference Trending Social Media
1 Marco Rubio
20.5 15 +2
Overall % Difference Trending Social Media
2 Rob Portman
18.7 13 -2
Overall % Difference Trending Social Media
3 Chris Christie
12.4 9 -6
Overall % Difference Trending Social Media
4 Mitch Daniels
9.6 7 -8
Overall % Difference Trending Social Media
5 Bob McDonnell
7.9 6 -9

5. Powered By
Real-time Monitoring
Republican Vice Presidential Running Mate Engagement
Set Order By: Overall Men Women View Table
Viewing Top 5 Overall Engagement
Overall Men Women Trending Social Media
1 Marco Rubio
20.5 11.8 8.7
Overall Men Women Trending Social Media
2 Rob Portman
18.7 13.2 5.5
Overall Men Women Trending Social Media
3 Chris Christie
12.4 9.7 2.7
Overall Men Women Trending Social Media
4 Mitch Daniels
9.6 4.9 4.7
Overall Men Women Trending Social Media
5 Bob McDonnell
7.9 6.9 1

6. Powered By
Real-time Monitoring
Republican Vice Presidential Running Mate Engagement
Set Order By: Overall Men Women View Table
Viewing Top 5 Engagement amongst Men
Overall Men Women Trending Social Media
1 Rob Portman
18.7 13.2 5.5
Overall Men Women Trending Social Media
2 Marco Rubio
20.5 11.8 8.7
Overall Men Women Trending Social Media
3 Chris Christie
12.4 9.7 2.7
Overall Men Women Trending Social Media
4 Bob McDonnell
7.9 6.9 1
Overall Men Women
5 Mitch Daniels
9.6 4.9 4.7

7. Powered By
Real-time Monitoring
Republican Vice Presidential Running Mate Engagement
Set Order By: Overall Men Women View Table
Viewing Top 5 Engagement amongst Women
Overall Men Women Trending Social Media
1 Marco Rubio
20.5 11.8 8.7
Overall Men Women Trending Social Media
2 Rob Portman
18.7 13.2 5.5
Overall Men Women Trending Social Media
3 Mitch Daniels
9.6 4.9 4.7
Overall Men Women Trending Social Media
Condoleezza
4 Rice 6.7 2.2 4.5
Overall Men Women Trending Social Media
5 Kelly Ayotte
5.5 1.7 3.8

8. Powered By
Real-time Monitoring
Republican Vice Presidential Running Mate Engagement
Set Order By: Overall Men Women View Table
Potential VP Overall Men Women
Marco Rubio 20.5 11.8 8.7
Rob Portman 18.7 13.2 5.5
Chris Christie 12.4 9.7 2.7
Mitch Daniels 9.6 4.9 4.7
Bob McDonnell 7.9 6.9 1
Paul Ryan 6.9 4 2.9
Condoleezza Rice 6.7 2.2 4.5
Jeb Bush 6.3 3.9 2.4
Kelly Ayotte 5.5 1.7 3.8
John Thune 5.3 3.2 2.1
Tim Pawlenty 4.7 2.5 2.2
Susana Martinez 4.2 1.9 2.3
Bobby Jindal 4.2 2.5 1.7
Rick Santorum 3.7 2.6 1.1
Mike Huckabee 3.4 1.9 1.5
Jim DeMint 2.9 1.5 1.4
Rand Paul 2.8 1.7 1.1
Nikki Haley 2.7 1.1 1.6
Patrick Toomey 2.6 1.4 1.2
Ron Paul 2.5 1.3 1.2
Brian Sandoval 2.4 1.6 0.8
Newt Gingrich 1.9 1.3 0.6
Eric Cantor 1.8 1.4 0.4

9. Patrick Brian Sandoval Newt Gingrich Eric Back
Nikki Haley Toomey Ron Paul 2% 1% Cantor
2% 2% 2% 1%
Jim Rand Paul
Set OrderDeMint
By: 2%
2% Marco Rubio
Mike Huckabee 15%
2%
Rick Santorum
3%
Bobby Jindal
Susana 3% Rob Portman
Martinez 13%
3%
Tim Pawlenty
3%
John Thune Chris Christie
4% 9%
Kelly Ayotte
Mitch
4%
Daniels
Jeb Bush 7%
5%
Condoleezza Rice Bob McDonnell
Paul Ryan Powered By
5% 6%
5%