Speaker: Bart van der Kooij (MiniBrew)

1. CROWDFUNDING DAY 2016
Inside lessons of MiniBrew’s
Indiegogo campaign
May 25th 2016
@myminibrew / @bartvandekooij

2. LET’S TALK ABOUT BEER

3. THIS IS TODAY

4. BREWING MADE SO EASY,
ANYONE CAN DO IT
Discover Brew Share a beer
from a keg

5. 09/2014
Start
company
10/2014 - 03/2015
interviewing people / building
prototype #1, #2 & #3
MINIBREW’S LIFE PATH 14/15
04/2015
Launch
prototype
05/2015 - 09/2015
interviewing people /
building prototype #4
10/2015
Kick-off
crowdfunding

6. CROWDFUNDING IS A POWERFUL
PRE-SALES INDICATOR
Proof of concept to learn if people would be interested
Minium succes criteria:
30 machines in 30 days

8. PREPARATION
Expanding pre-sales list, ambassadors & free PR

9. FIRST WAVE - DAY 1
Gain traction & get 25% of your goal in 24 hours

10. SECOND WAVE - DAY 2-28
Gain international exposure

11. THIRD WAVE - DAY 2-28
Gain international exposure

12. LAST WAVE - DAY 29-30
Push last minute pre-orders

13. 11/2015 - 04/2016
interviewing people /
building prototype #5 & #6
MINIBREW'S LIFE PATH 15/16
05/2016
Factory
selection /
visit
06/2016 - 09/2016
Engineering trial &
manufacturing
11/2015
End
crowdfunding
Q3/2015
IGG
product
launch
12/2015
Raised venture
capital

14. TAKE AWAYS
People like to buy physical products
Focus on lifestyle & community when you’re selling a $2000 product
Preparation is everything
Build a pre-sales list that’s 10 times bigger than the amount of pre-sales you’ve in mind
Use Indiegogo vs Kickstarter as a crowdfunding platform
Adjust your social ads on in-depts traffic insights during the campaign

15. WHAT WOULD WE DO DIFFERENTLY
Don’t praise we’ve raised $126.000 on Indiegogo
In reality pre-sales are debt not equity. Every dollar you “raise” must be repaid with a product.
Use crowdfunding when your product roadmap will not change anymore
Removing small bugs in prototypes should be solved before starting crowdfunding (if possible)

16. JOIN THE BEERVOLUTION
@myminibrew / @bartvandekooij

17. Organized by: Main partners: Proud partners: