Interact 2015, Pierre Chappaz - Teads
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"Viewability : the mission for new standards"
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Interact 2015, Pierre Chappaz - Teads
- 1. REINVENTING VIDEO ADVERTISING VIEWABILITY Pierre Chappaz Executive Chairman THE MISSION FOR NEW STANDARDS
- 3. $7.7 $11.1 $15.1 $21.9 $28.7 $36.2 2013 2014 2015 2016 2017 2018 Estimated global growth in video advertising (billions) 370% increase 2013-2018 Nomura Securities, eMarketer, March 2015
- 5. ‘minimum of 50 percent of the player in view for a minimum of 2 seconds’ – MRC 2014
- 7. What Causes Viewability Issues? Bots Video starts but is not in view User leaves page before video is completed 1! 2! 3!
- 8. SHOULD USERS BE FORCED TO WATCH ADS? Source: Censuswide Research, Jan 2015 of people find being forced to watch video ads before video content ruins the online experience 74%
- 9. Tubemogul: Viewability Vendor Report Q2 2014 The facts 70%!of non-viewable ads aren’t viewable because the user leaves the page 78%!of non premium pre-roll not seen 53%!of premium pre-roll not seen
- 10. of advertisers and agencies believe lack of standards around viewability will inhibit video ad spend* Over 1/3 *Forrester & Teads, Q2 2015
- 11. Completed ≠ Viewable 1st Quartile Midpoint 3rd Quartile End 24.1 86.1 22.3 82.4 21.0 79.5 20.0 76.5 Total video impressions Completions Completions in view Completion rate 70% view through rate but still, only 20%of pre roll completed views are viewable Source: Integral Ad Science, Q3 2014
- 12. Video advertising which is disruptive, not interruptive 100% viewable ads, 100% of the time Premium environments We believe in
- 13. TEADS IS THE INVENTOR OF OUTSTREAM View-to-play video advertising that sits outside of the video stream
- 15. Performance Overview |Teads April 2015 164 93.0%! 100%! 90%! 53.4% 72% 33% 2 s in view Reached complete rate Visible rate on completion Teads! Benchmark!
- 16. ** Norm provided by Ipsos ASI France. 15% 32% 47% 50% Ad recall InBoard™ (CPM) InRead™ (CPM) Average Video Formats Pre-roll 22% 27% 37% Association InRead tablet! 51% 41% Even more effective on tablet ** Brand association
- 17. Championing a new viewability standard 50% of the player in view for 30s 50% of the player in view for 15s More efficient, more valuable, viewable video advertising!
- 18. Brands DESERVE viewable video views
- 19. TEADS.TV