1.
Show Me The Money:
How We Crowdfunded $220M USD+ in 4 Years
Zach Smith - CEO and CoFounder, Funded Today
Friday, November 30, 2018

2.
How many of you
have an idea
for a business?

3.
P #1: PRODUCT
● Why is your product different/special/unique?” What’s your story? What’s your WHY?
● Is there something about your product, some benefit, that makes it wholly
special? Has this ever been seen before on Kickstarter, or your chosen platform?
● Is your product innovative, “techy” or cool? Is it more niche or more ubiquitous?
● Would you personally buy your product? Will your family and friends actually give
you cash in advance for it? How about your Facebook and LinkedIn contacts? ;)
● Will a lot of people need or want your product and/or its benefits?

4.
Example #1 - LunoWear

5.
Example #2 - Onsen
http://fnd.to/onsen/

6.
P #2: PLATFORM
The Probability of Raising X Number of
Dollars Through Crowdfunding

7.
The Probability of Raising $X...

8.
P #3: PRESENTATION

9.
P #4: PROMOTION
http://fnd.to/juisir/ https://www.Funded.Today/cashback/
Paid Media
Earned Media/Outreach
Cross Collaborations Cashback

10.
P #5. PRICE

11.
P #6: PROBABILITY
● What is the probability of turning your idea into a reality?
● “Pragmatic Probability” matters very little to backers or retail investors
● You need to have a realistic expectation to deliver. Otherwise that’s fraud!
● “Perceived Probability” is all that matters
A note on Perception
Each of our 7 P’s really have two elements: (1) The PRAGMATIC and (2) The PERCEIVED.
For example, you can have a Presentation “P” which conveys the PRAGMATIC or substance of your product valued at
$X. But you can CHANGE your presentation, and the PERCEIVED value of your whole product will change.
Even though your PRODUCT might not change substantively, when you present it differently, your PRODUCT “P” will
change in the minds of your customers/backers/investors.

12.
P #7: PEOPLE
Daniel Larimer, Block.one

13.
Funded Today’s 7 P’s for Launch Success…
1. Product 2. Platform 3. Presentation 4. Promotion 5. Price 6. Probability 7. People.
Summing Things Up...
“If you’re underutilizing
even one “P”, your
chances for success
diminish drastically.”

14.
GET IN TOUCH WITH US...
● Zach Smith - CEO and CoFounder: zach@funded.today
● Thomas Alvord - Chairman and CoFounder: thomas@funded.today
● The Funded Today Podcast: www.Funded.Today/podcast/
● Visit our website at: www.Funded.Today/