Dropbox | "Point of View" Slideshare - Due

1. CMEtech Waterproof Keyboards
COURTNEY ELY
MRK 2100.501

2. Product Outline
 An affordable keyboard designed for students and young adults
 Custom made to meet technology needs for all educational and personal
purposes
 Mission Statement: CMEtech strives to fulfill customer and client needs
with creative, problem solving products that will stay updated and surpass
our goal of lasting a lifetime.

3. Pricing Strategy
 10% off all student purchases (high school/college)
 Bundle package discounted pricing: buying the waterproof
keyboard + an add on; mouse or keyboard cover
 Returning customer discount given after first purchase is
completed

4. Placement Strategy
• TEENAGERS AND YOUNG ADULTS
• ONLINE RETAIL SELLING

5. Promotional Strategy
 Social Media advertisements
 Rolling scroll ads on college
websites such as; schools
and bookstores

6. “
”
Political Environment
*MARKET *CUSTOMER* RESEARCH *SERVICES* SUPPLIER
• Abide by all business laws/regulations when creating the product
• Network with companies that have similar views and competencies as mine
• Encourage time management with using the keyboard/computer
• Minimal use of electricity such as, charging the product only when necessary
• Shutdown/power off item when not in use

7. Economic factors
• Use natural/recycled
resources
• Implement fair labor times
during production
• Adhere to educational
standards with product
creation

8. Social Factors
 Identify customer needs
 Implement features that differ from competitors
 Make sure the keyboards are in stock and available during back to school
times and during breaks
 Create opportunities and collaborations to win customers business again

9. Technological Factors
• Waterproof capabilities
• Charge life longevity
• More comfortability and less hectic when using

10. Legal factors
• Research competitors and ensure no copyright issues
occur
• Product liability is followed in case of defects
• Unique licensing and logo creation differs from
competitors
• Patent

11. Environmental factors
 Product can be created in all seasons and weather conditions
 Assure deliveries can occur in any situation
 Quality of product is compatible with popular brands
 Keyboards remain functional