4. INTRODUCTION TO JAMIE TURNER
• Co-author of two books
on marketing
• Profiled in the world’s
best-selling marketing
textbook
5. INTRODUCTION TO JAMIE TURNER
• Co-author of two books
on marketing
• Profiled in the world’s
best-selling marketing
textbook
• Regular guest on CNN
and hln on the topics of
marketing and branding
6. AGENDA
• the purpose of marketing
• the problem for most
marketers
• The solution: how to
Make money with cross
channel marketing
10. THE PURPOSE OF MARKETING
• Pick a number between 1 and 10
11. THE PURPOSE OF MARKETING
• Pick a number between 1 and 10
• multiply it by 9
12. THE PURPOSE OF MARKETING
• Pick a number between 1 and 10
• multiply it by 9
• take the answer and add the two digits together so
you have a new number
13. THE PURPOSE OF MARKETING
• Pick a number between 1 and 10
• multiply it by 9
• take the answer and add the two digits together so
you have a new number
• subtract 5 from that number
15. THE PURPOSE OF MARKETING
• take the new number and corollate it to a number in
the alphabet (a = 1, b = 2, c = 3, etc.)
16. THE PURPOSE OF MARKETING
• take the new number and corollate it to a number in
the alphabet (a = 1, b = 2, c = 3, etc.)
• think of a country that begins with that letter
17. THE PURPOSE OF MARKETING
• take the new number and corollate it to a number in
the alphabet (a = 1, b = 2, c = 3, etc.)
• think of a country that begins with that letter
• go to the second letter in that country’s name and
think of an animal that begins with that letter
18. THE PURPOSE OF MARKETING
• take the new number and corollate it to a number in
the alphabet (a = 1, b = 2, c = 3, etc.)
• think of a country that begins with that letter
• go to the second letter in that country’s name and
think of an animal that begins with that letter
• now, think of a color you associate with that animal
32. WHEEL OF MARKETING
Mobile
Social
EmailEvents
Direct response
TV
radio
print
DigitalPaid Search
microsites
affiliate marketing
in store Blogging
outdoor
display
Mobile
Email
Direct response
TV
radio
print
I want
to buy
I want
to buy
56. WHAT BUSINESS ARE YOU IN?
• most businesses don’t sell what they
sell
57. WHAT BUSINESS ARE YOU IN?
• most businesses don’t sell what they
sell
• instead, they sell hidden value
58. WHAT BUSINESS ARE YOU IN?
• most businesses don’t sell what they
sell
• instead, they sell hidden value
• Starbucks doesn’t just sell coffee.
They also sell the sights, sounds and
smells of their locations
65. 3 WAYS TO GROW A BUSINESS
1.Increase the number of customers
66. 3 WAYS TO GROW A BUSINESS
1.Increase the number of customers
2.increase the average transaction value
67. 3 WAYS TO GROW A BUSINESS
1.Increase the number of customers
2.increase the average transaction value
3.increase the frequency of repurchase
68. 3 WAYS TO GROW A BUSINESS
Current Number of Customers:
Current Average revenue per customer:
Current repurchase frequency:
1,000
$100
2
$200,000
69. 3 WAYS TO GROW A BUSINESS
Current Number of Customers:
Current Average revenue per customer:
Current repurchase frequency:
1,000
$100
2
$200,000
1,100
70. 3 WAYS TO GROW A BUSINESS
Current Number of Customers:
Current Average revenue per customer:
Current repurchase frequency:
1,000
$100
2
$200,000
1,100
$110
71. 3 WAYS TO GROW A BUSINESS
Current Number of Customers:
Current Average revenue per customer:
Current repurchase frequency:
1,000
$100
2
$200,000
1,100
$110
2.2
72. 3 WAYS TO GROW A BUSINESS
Current Number of Customers:
Current Average revenue per customer:
Current repurchase frequency:
1,000
$100
2
$200,000
1,100
$110
2.2
$266,200
73. 3 WAYS TO GROW A BUSINESS
Current Number of Customers:
Current Average revenue per customer:
Current repurchase frequency:
1,000
$100
2
$200,000
1,100
$110
2.2
$266,200
A 10% INCREASE CAN GENERATE A
33% BUMP IN REVENUES!
75. S
H
I
F
T
ALL IN LOVE WITH YOUR CUSTOMER, NOT YOUR PRODUCT
ILVER BULLETS DON’T EXIST
ORIZONTAL IS BETTER THAN VERTICAL
NNOVATE, DON’T INVENT
EST YOUR WAY INTO SUCCESS
