Founder of the Food Film Festival Harry Hawk, concluded that people don't travel for food, but they do travel for food stories. Most times these stories are comprised of the people and the destination.
Discover Mathura And Vrindavan A Spritual Journey.pdf
Harry Hawk Presentation at The Travel Marketing Summit 2015
1. 1. ________ Is Real; ________ Is Authentic
2. People _____ Eat Food
3. People Eat _____ ______
4. People Don’t _____ Food
5. People Buy Food _____ _____
______ & ______ sell destinations
Let me tell you a story about food..
6. 1. Nothing Is Real; ________ Is Authentic
2. People _____ Eat Food
3. People Eat _____ ______
4. People Don’t _____ Food
5. People Buy Food _____ _____
______ & ______ sell destinations
Let me tell you a story about food..
11. 1. Nothing Is Real; Everything Is Authentic
2. People Don’t Eat Food
3. People Eat _____ ______
4. People Don’t _____ Food
5. People Buy Food _____ _____
______ & ______ sell destinations
Let me tell you a story about food..
17. 1. Nothing Is Real; Everything Is Authentic
2. People Don’t Eat Food
3. People Eat Food Stories
4. People Don’t _____ Food
5. People Buy Food _____ _____
______ & ______ sell destinations
Let me tell you a story about food..
23. I would visit Paris but WHERE would I Eat?
Ferran Adrià
Trotter
Anna Mae Scotch
24. 1. Nothing Is Real; Everything Is Authentic
2. People Don’t Eat Food
3. People Eat Food Stories
4. People Don’t Buy Food
5. People Buy Food From People
______ & ______ sell destinations
Let me tell you a story about food..
30. 1. Everything Is Real
2. Nothing Is Authentic
3. People Don’t Eat Food
4. People Eat Food Stories
5. People Don’t Buy Food
6. People Buy Food From People
______ & ______ sell destinations
Let me tell you a story about food..