Yandex search queries related to Education abroad • Category Growth: o Desktop o Mobile • Category Growth: o Higher education o Secondary Education o Language learning o MBA • Most queries per City in Russia • Top performing ads • Focus on Regions Learning languages abroad • YoY growth • Most popular languages and fastest growing • Most popular destinations • Who is searching for Learning languages abroad in Yandex? MBA abroad • YoY growth • Most popular countries • MBA in The UK • MBA in Germany • Who is searching for MBA abroad in Yandex? Secondary education abroad • YoY growth • Most popular countries • Secondary education in The UK • Secondary education in Germany • Secondary education in Italy • Secondary education in France • Who is searching for Secondary education abroad in Yandex? Higher education abroad • YoY growth • Most popular countries • Higher education in The UK • Higher education in Germany • Higher education in Italy • Higher education in France • Who is searching for Higher education abroad in Yandex? Education by countries • Education in The UK • Top academical destinations in The UK • Education in Germany • Education in Italy

1. Education abroad
Constantin Starchikov
Business Solutions Manager.
Yandex (Russia and CIS).
Webcertain Group LtdSeptember, 2018

2. Education abroad
Category overview

3. YoY +17% Yandex search queries related to Education abroad
3Yandex data. Desktop and mobile. Russia. July, 2018
0
50
100
150
200
250
300
350
Aug Sep Oct Nov Dec 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
Thousandsofqueries
2,7M of queries
3,2M of queries
+17% YoY
August 2016- July 2017 August 2017- July 2018

4. The category is growing faster on mobile
4
Yandex data. Russia. July, 2018
August 2017- July 2018 over August 2016- July 2017
80%
80% 81% 81%
81% 78% 79%
79%
77% 77% 76%
73% 72%
71%
72% 72%
70%
67% 70% 68% 70% 69%
67% 63%
20%
20%
19% 19%
19%
22%
21%
21%
23% 23%
24%
27%
28%
29%
28% 28%
30%
33% 30%
32%
30% 31%
33% 37%
0
50
100
150
200
250
300
350
Aug Sep Oct Nov Dec 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
Thousandsofqueries
Desktop and tablets
+3% YoY
Mobile
+68% YoY
Desktop and tablets Mobile

5. Higher education is the biggest category,
but language learning — the fastest growing
5
Yandex data. Desktop and mobile. Russia. July, 2018
August 2017- July 2018 over August 2016- July 2017
0
20
40
60
80
100
120
140
160
180
200
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
Higher education Secondary education Language learning MBA
60%
33%
7%
Higher education Secondary education
Language learning MBA
Aug 2017 - Jul 2018
+19% YoY
+14% YoY
+21% YoY
+8% YoY

6. 6Yandex data. Desktop and mobile. Russia. August, 2018
Users from Moscow and St. Pete make almost 50% of all users
who are searching for Education abroad
St. Pete
10% of users
Moscow
35% of users
Krasnodar
4% of users
Samara
2% of users
Ekaterinburg
3% of users

7. 0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
Aug Sep Oct Nov Dec 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
Ad spend Number of advertisers CPC
Yandex Direct auction is stable, CPC tends to decrease
Yandex data. Russia. July, 2018 7
CPC,units
Education abroad category

8. 0%
10%
20%
30%
40%
50%
60%
70%
80%
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
62%
Share of Ad networks traffic
Education abroad
(top advertisers)
Top advertisers get more than 50% of clicks from Ad networks
Russia 8
Yandex data. Aug'2017 – Jul'2018
Search Ad networks

9. 30%
23% 22% 22% 22% 25%
30% 28%
22% 26%
64%
70% 72% 73% 71% 69%
63% 66%
73%
66%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
Clicks in the category Education abroad (top advertisers)
Top advertisers focus on Russian regions
Yandex data. July, 2018
9
Moscow and region Saint-Petersburg and region Other Russian regions

10. Learning languages abroad
10

11. YoY +21% Yandex search queries related
to Learning languages abroad
11Yandex data. Desktop and mobile. Russia. July, 2018
0
5
10
15
20
25
Aug Sep Oct Nov Dec 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
Thousandsofqueries
August 2016- July 2017 August 2017- July 2018
172,5K of queries
209K of queries
+21% YoY

12. English is the most popular language to learn abroad,
Chinese — the fastest growing
12Yandex data. Desktop and mobile. Russia. July, 2018
0
5
10
15
20
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
English
German
Spanish
Chinese
Italian
French
0
1
1
2
2
3
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
German
Spanish
Chinese
Italian
French
Scale

13. English is the most popular language to learn abroad,
Chinese — the fastest growing
13Yandex data. Desktop and mobile. Russia. July, 2018
+23%
+13%
+25% +17% +3% +11%
0
20
40
60
80
100
120
140
160
180
English German Chinese Spanish French Italian
Thousandsofqueries
August 2016- July 2017 August 2017- July 2018

14. Now Malta is as popular for learning English as The UK
15Yandex data. Desktop and mobile. Russia. July, 2018
0
1
2
3
4
5
6
7
8
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
The UK
Malta
The USA
Canada
Australia and New Zealand
+25%
+24%
+7%
+33% +1%
0
10
20
30
40
50
60
The UK Malta The USA Canada Australia and New Zealand
Thousandsofqueries
August 2016- July 2017 August 2017- July 2018

15. Who is searching for Learning languages abroad in Yandex?
16Yandex data. Desktop and mobile. Russia. August, 2018
71% 29%
10%
19%
36%
18%
12%
6%
Under 18
18-24
25-34
35-44
45-54
55+
Gender of users Age of users

16. MBA abroad

17. YoY +8% Yandex search queries related to obtaining MBA abroad
18Yandex data. Desktop and mobile. Russia. July, 2018
0
200
400
600
800
1,000
1,200
1,400
1,600
Aug Sep Oct Nov Dec 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
13,5K of queries
14,6K of queries
+8% YoY
August 2016- July 2017 August 2017- July 2018

18. The USA is the most popular country for obtaining MBA
19Yandex data. Desktop and mobile. Russia. July, 2018
-6%
+19%
+12%
-27%
+20% +100%
+14% +20% +39% -32%
0
500
1,000
1,500
2,000
2,500
3,000
3,500
M
BA
in
the
USA
M
BA
in
the
UK
M
BA
in
Germ
any
M
BA
in
Azerbaijan
M
BA
in
Canada
M
BA
in
Belarus
M
BA
in
China
M
BA
in
the
Czech
Republic
M
BA
in
Austria
M
BA
in
Kazakhstan
August 2016- July 2017 August 2017- July 2018

19. MBA in The UK — 1,6K queries in Aug’17- Jul’18
20
+19%
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
0
20
40
60
80
100
120
140
160
180
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics

20. MBA in Germany — 840 queries in Aug’17- Jul’18
21Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0
10
20
30
40
50
60
70
80
90
100
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
+12%
0
100
200
300
400
500
600
700
800
900

21. Who is searching for MBA abroad in Yandex?
22Yandex data. Desktop and mobile. Russia. August, 2018
50% 50%
3%
20%
37%
17%
17%
7%
Under 18
18-24
25-34
35-44
45-54
55+
Gender of users Age of users

22. Secondary education abroad

23. YoY +14% Yandex search queries related to
Secondary education abroad
24Yandex data. Desktop and mobile. Russia. July, 2018
0
20
40
60
80
100
120
Aug Sep Oct Nov Dec 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
Thousandsofqueries
937,5K of queries
1,1M of queries
+14% YoY
August 2016- July 2017 August 2017- July 2018

24. Ukraine is the most popular country
for secondary education opportunities
25Yandex data. Desktop and mobile. Russia. July, 2018
+5% +31%
+11%
+11% -11% +14%
+34% +16%
+25%
+21%
0
20
40
60
80
100
120
140
160
Ukraine The USA The UK Germany Kazakhstan Belarus Japan France Italy China
Thousandsofqueries
August 2016- July 2017 August 2017- July 2018
+VPN traffic

25. Secondary education in The UK — 108,5K queries in Aug’17- Jul’18
26Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0
2
4
6
8
10
12
14
16
18
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
+11%
0
20
40
60
80
100
120
Thousandsofqueries

26. Secondary education in Germany — 50,3K queries in Aug’17- Jul’18
27Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0
1
2
3
4
5
6
7
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
+11%
0
10
20
30
40
50
60
Thousandsofqueries

27. Secondary education in Italy — 30K queries in Aug’17- Jul’18
28Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
+25%
0
5
10
15
20
25
30
35
Thousandsofqueries

28. Secondary education in France — 37,6K queries in Aug’17- Jul’18
29Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
+16%
0
5
10
15
20
25
30
35
40
Thousandsofqueries

29. Who is searching for Secondary education abroad in Yandex?
30Yandex data. Desktop and mobile. Russia. August, 2018
65% 35%
13%
14%
27%
22%
14%
10%
Under 18
18-24
25-34
35-44
45-54
55+
Gender of users Age of users

30. Higher education abroad

31. YoY +19% Yandex search queries related to Higher education abroad
32Yandex data. Desktop and mobile. Russia. July, 2018
0
20
40
60
80
100
120
140
160
180
200
Aug Sep Oct Nov Dec 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
Thousandsofqueries
1,6M of queries
1,9M of queries
+19% YoY
August 2016- July 2017 August 2017- July 2018

32. The USA is the most popular country
for higher education opportunities
33Yandex data. Desktop and mobile. Russia. July, 2018
+11%
+7%
+30%
+16%
+49%
+17%
+13% +21% +20% +20%
+25%
+33%
0
50,000
100,000
150,000
200,000
250,000
300,000
The
USA
The
UK
Germ
any
UkraineThe
Czech
Republic
Italy
France
Canada
China
Belarus
Finland
Poland
August 2016- July 2017 August 2017- July 2018

33. Higher education in The UK — 185K queries in Aug’17- Jul’18
34Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0
5
10
15
20
25
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
+7%
0
20
40
60
80
100
120
140
160
180
200
Thousandsofqueries

34. Higher education in Germany — 170K queries in Aug’17- Jul’18
35Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0
2
4
6
8
10
12
14
16
18
20
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
+30%
0
20
40
60
80
100
120
140
160
180
Thousandsofqueries

35. Higher education in Italy — 85K queries in Aug’17- Jul’18
36Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
+17%
0
10
20
30
40
50
60
70
80
90
Thousandsofqueries
0
1
2
3
4
5
6
7
8
9
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries

36. Higher education in France — 74,6K queries in Aug’17- Jul’18
37Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0
1
2
3
4
5
6
7
8
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
+13%
0
10
20
30
40
50
60
70
80
Thousandsofqueries

37. Who is searching for Higher education abroad in Yandex?
38Yandex data. Desktop and mobile. Russia. August, 2018
62% 38%
14%
25%
20%
18%
14%
9%
Under 18
18-24
25-34
35-44
45-54
55+
Gender of users Age of users

38. Education by countries

39. Education in The UK — 643,5K queries in August 2017- July 2018
40
Yandex data. Desktop and mobile. Russia. July, 2018
August 2017- July 2018 over August 2016- July 2017
Aug 2017 - Jul 2018
57%
34%
8%
Higher education Secondary education
English learning MBA
0
5
10
15
20
25
30
35
40
45
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
Higher education Secondary education English learning MBA
+7% YoY
+11% YoY
+25% YoY
+19% YoY

40. 41
London
6,4K of queries
Oxford
6,4K of queries
Cambridge
5,1K of queries
Yandex data. Russia. August, 2018
Top academical destinations in The UK
Manchester
970 queries
Edinburgh
650 queries
Bristol
510 queries
Birmingham
380 queries
Leeds
360 queries

41. Education in Germany — 460K queries in August 2017- July 2018
42
Yandex data. Desktop and mobile. Russia. July, 2018
August 2017- July 2018 over August 2016- July 2017
Aug 2017 - Jul 2018
74%
22%
4%
Higher education Secondary education
German learning MBA
0
5
10
15
20
25
30
35
40
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
Higher education Secondary education German learning MBA
+30% YoY
+11% YoY
+13% YoY
+12% YoY

42. Education in Italy — 237K queries in August 2017- July 2018
43
Yandex data. Desktop and mobile. Russia. July, 2018
August 2017- July 2018 over August 2016- July 2017
Aug 2017 - Jul 2018
72%
25%
3%
Higher education Secondary education
Italian learning
0
2
4
6
8
10
12
14
16
18
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
Higher education Secondary education Italian learning
+17% YoY
+25% YoY
+11% YoY

43. 16, Leo Tolstoy St., Moscow 119021, Russia tel. +7 495 739-70-00, fax +7 495 739-70-70
Thank you!
Constantin Starchikov
Business Solutions Manager. Yandex (Russia and CIS).
Webcertain Group Ltd
Direct: +44 (0) 203 239 5383
E-mail: constantin.starchikov@webcertain.com