This industry report from Yandex provides analytics on trends in the fashion industry in Russia based on Yandex search query data. Some key findings include: - User interest in the fashion industry grew 11% year-over-year in Q4 2018. The most popular categories were clothing, accessories, and shoes. - Interest was highest in major cities like Moscow and St. Petersburg but grew faster in other Russian regions. Mobile search queries accounted for over half of fashion searches. - Among clothing brands, interest grew 10% in women's clothing and 18% in children's clothing. For shoes, interest increased most for sports shoes and women's shoes.

1. Industry report
Fashion
Contact Brendan McGonigle in the Yandex USA office for more
information @ bmcgonigle@Yandex-team.com

2. Contents
01 User interest in industry
02 Analytics by categories
03 Brand analytics

3. 01
User interest to industry
› User interest to industry
› User interest to Online Fashion Shopping
› User interest to discounts in Fashion
› User interest to categories
› Change of interest by quarters
› The share of interest by regions
› User interest to fashion from China and Italy

4. 53%
23%
20%
4%
Clothing Accessories Shoes Underwear
User interest to industry
4wordstat.yandex.ru. Russia
Q4 2018
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%
0.7%
0.8%
0.9%
1.0%
0
10
20
30
40
50
60
70
80
2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov
mln
Fashion Queries' share related to Fashion in total amount of Yandex queries

5. User interest to Fashion
5wordstat.yandex.ru. Russia
Query dynamicsQueries year-on-year
Q4 2017 Q4 2018
174,031,9
09
193,415,8
36
+11%
0
10
20
30
40
50
60
70
80
2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov
Millions

6. Share of mobile queries to Fashion category
wordstat.yandex.ru. Russia
69% 67% 67% 66% 65% 65% 64% 62% 59% 58% 57% 56% 56% 57% 54% 54% 52% 51% 50% 52% 51% 52%
46% 43%
31% 33% 33% 34% 35% 35% 36% 38% 41% 42% 43% 44% 44% 43% 46% 46% 48% 49% 50% 48% 49% 48%
54% 57%
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Desktop Mobile devices

7. User interest to Online Fashion Shopping
0
2
4
6
8
10
12
2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov
Millions
Dynamics of queries
28,849,909 30,416,964
+5%
Queries year-on-year
Yandex data. December 2018. Россия
Q4 2017 Q4 2018

8. User interest to discounts
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov
Millions
Dynamics of queries
3,882,698 3,777,158
-3%
Queries year-on-year
Yandex data. December 2018. Россия
Q4 2017 Q4 2018

9. +10%
+12%
+10%
+20%
0
20
40
60
80
100
120
Clothing Accessories Shoes Underwaer
Queries,millions
User interest to categories
wordstat.yandex.ru. Russia 9
Q4 2017 Q4 2018
0
10
20
30
40
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Millions
Clothing Accessories Shoes Underwaer

10. Change of interest to category Fashion by quarters
10wordstat.yandex.ru. World
2017 2018
+1%
+7%
-51%
+4%
0
50
100
150
200
Moscow & St.
Petersburg
Russia (except
Moscow & St.
Petersburg)
CIS (except Russia) Russia
Millions
Q1
+4%
+12%
-38%
+9%
0
50
100
150
Moscow & St.
Petersburg
Russia (except
Moscow & St.
Petersburg)
CIS (except Russia) Russia
Millions
Q2
+9%
+19%
-6%
+14%
0
50
100
150
200
Moscow & St.
Petersburg
Russia (except
Moscow & St.
Petersburg)
CIS (except Russia) Russia
Millions
Q3
+8%
+14%
-9%
+11%
0
50
100
150
200
250
Moscow & St.
Petersburg
Russia (except
Moscow & St.
Petersburg)
CIS (except Russia) Russia
Millions
Q4

11. 94%
2%2%
1%
1%
The distribution of popularity in Fashion category
11
Interest to Ukraine is dropped down because of block Yandex in Ukraine since Мay 2017
wordstat.yandex.ru. World
Q4 2018
Russia Ukraine Belarus Kazakhstan CIS (except RKUB)
0
10
20
30
40
50
60
70
80
2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov
Queries,millions

12. The distribution of popularity in Fashion category (close-up)
12
Interest to Ukraine is dropped down because of block Yandex in Ukraine since Мay 2017
wordstat.yandex.ru. World
Q4 2018
Russia Ukraine Belarus Kazakhstan CIS (except RKUB)
0
1
2
3
4
5
6
7
2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov
Queries,millions94%
2%2%
1%
1%

13. The share of interest in Russian regions
13wordstat.yandex.ru. Russia
45%
7%
16%
7%
2%
12%
9%
2%
Q4 2018
Desktop & Mobile queries
Central Federal District
Northwestern Federal District
Southern Federal District
and Republic of Crimea
North Caucasian Federal District
Volga Federal District
Ural Federal District
Siberian Federal District
Far Eastern Federal
District

14. 14
Interest inwards Fashion in Russian Regions
Moscow & St. Petersburg Russia (except Moscow & St. Petersburg)
wordstat.yandex.ru. Russia
56% 57% 55% 57% 58% 58% 59% 58%
44% 43% 45% 43% 42% 42% 41% 42%
Winter 2016 -
2017
Spring 2017 Summer 2017 Autumn 2017 Winter 2017 -
2018
Spring 2018 Summer 2018 Autumn 2018
56% 55% 55% 55% 56% 57% 57% 57%
44% 45% 45% 45% 44% 43% 43% 43%
Winter 2016 -
2017
Spring 2017 Summer 2017 Autumn 2017 Winter 2017 -
2018
Spring 2018 Summer 2018 Autumn 2018

15. 0.0%
0.2%
0.4%
0.6%
0.8%
0
20,000
40,000
60,000
80,000
2017 May Sep 2018 May Sep
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
0
5,000
10,000
15,000
20,000
25,000
2017 May Sep 2018 May Sep
0.0%
0.2%
0.4%
0.6%
0.8%
0
50,000
100,000
150,000
200,000
2017 May Sep 2018 May Sep
User interest to fashion from China
15wordstat.yandex.ru. Russia
Category Queries’ share among all in particular category
Clothing Shoes
AccessoriesUnderwear
0.0%
0.2%
0.4%
0.6%
0.8%
0
20,000
40,000
60,000
80,000
100,000
2017 May Sep 2018 May Sep

16. User interest to fashion from Italy
16wordstat.yandex.ru. Russia
Category Queries’ share among all in particular category
Clothing Shoes
AccessoriesUnderwear
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0
25,000
50,000
75,000
100,000
125,000
150,000
2017 May Sep 2018 May Sep
0.0%
0.2%
0.4%
0.6%
0.8%
0
20,000
40,000
60,000
80,000
2017 May Sep 2018 May Sep
0.0%
0.1%
0.2%
0.3%
0.4%
0
2,000
4,000
6,000
8,000
10,000
2017 May Sep 2018 May Sep
0.0%
0.2%
0.4%
0.6%
0
20,000
40,000
60,000
80,000
2017 May Sep 2018 May Sep

17. User interest to fashion from Sweden
17wordstat.yandex.ru. Russia
Category Queries’ share among all in particular category
Clothing Shoes
AccessoriesUnderwear
0.00%
0.04%
0.08%
0.12%
0
10,000
20,000
30,000
40,000
2017 May Sep 2018 May Sep
0.00%
0.01%
0.02%
0.03%
0
1,000
2,000
3,000
4,000
2017 May Sep 2018 May Sep
0.000%
0.002%
0.004%
0.006%
0
20
40
60
80
100
120
2017 May Sep 2018 May Sep
0.00%
0.01%
0.02%
0.03%
0.04%
0
1,000
2,000
3,000
4,000
2017 May Sep 2018 May Sep

18. User interest to fashion from Denmark
18wordstat.yandex.ru. Russia
Category Queries’ share among all in particular category
Clothing Shoes
AccessoriesUnderwear
0.000%
0.004%
0.008%
0.012%
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2017 May Sep 2018 May Sep
0.000%
0.001%
0.002%
0.003%
0.004%
0
100
200
300
400
500
2017 May Sep 2018 May Sep
0.000%
0.001%
0.002%
0.003%
0
10
20
30
40
50
60
2017 May Sep 2018 May Sep
0.000%
0.002%
0.004%
0.006%
0.008%
0
200
400
600
800
1,000
2017 May Sep 2018 May Sep

19. 02
Analytics by categories
› Clothing
› Shoes
› Underwear
› Accessories

20. 02-1
Clothing

21. Dynamics of the Clothing category
21wordstat.yandex.ru. Russia
Query dynamicsQueries year-on-year
Q4 2017 Q4 2018
0
2
4
6
8
10
12
14
16
18
2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov
Millions
94,609,43
3
104,507,4
63
+10%

22. User interest to Clothing categories
wordstat.yandex.ru. Russia 22
0
2
4
6
8
10
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Queries,millions
Women's Clothing Children's Clothing Men's Clothing Sport Clothing Pregnant women's Clothing Newborn Clothing
+10%
+4% +18%
+15%
0% -1%
0
5
10
15
20
25
30
Women's Clothing Children's Clothing Men's Clothing Sport Clothing Pregnant women's Clothing Newborn Clothing
Queries,millions
Q4 2017 Q4 2018

23. Share of mobile queries in Clothing category
wordstat.yandex.ru. Russia
69% 68% 67% 66% 66% 65% 64% 62% 60% 57% 57% 55% 56% 57% 55% 55% 54% 51% 51% 52% 51% 52%
45% 42%
31% 32% 33% 34% 34% 35% 36% 38% 40% 43% 43% 45% 44% 43% 45% 45% 46% 49% 49% 48% 49% 48%
55% 58%
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Desktop Mobile devices

24. 02-2
Shoes

25. Dynamics of the Shoes category
25wordstat.yandex.ru. Russia
Query dynamicsQueries year-on-year
Q4 2017 Q4 2018
34,837,67
4
38,468,67
4
+10%
0
2
4
6
8
10
12
14
16
2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov
Millions

26. User interest to Shoes categories
wordstat.yandex.ru. Russia 26
0
1
1
2
2
3
3
4
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Queries,millions
Sport Shoes Women's Shoes Men's Shoes Children's Shoes
+22%
+13%
+17%
0%
0
1
2
3
4
5
6
7
8
Sport Shoes Women's Shoes Men's Shoes Children's Shoes
Queries,millions
Q4 2017 Q4 2018

27. Share of mobile queries in Shoes category
wordstat.yandex.ru. Russia
69% 68% 66% 65% 64% 65% 64% 61% 59% 59% 58% 57% 56% 56% 53% 51% 50% 48% 49% 50% 50% 52%
46% 44%
31% 32% 34% 35% 36% 35% 36% 39% 41% 41% 42% 43% 44% 44% 47% 49% 50% 52% 51% 50% 50% 48%
54% 56%
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Desktop Mobile devices

28. 02-3
Underwear

29. Dynamics of the Underwear category
29wordstat.yandex.ru. Russia
Query dynamicsQueries year-on-year
Q4 2017 Q4 2018
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov
Millions
7,259,360
8,699,767
+20%

30. +15%
+31%
+12%
0
1
2
3
4
5
Underwear Home Clothing Swimwear
Queries,millionsUser interest to Underwear categories
wordstat.yandex.ru. Russia 30
0.0
0.5
1.0
1.5
2.0
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Queries,millions
Underwear Home Clothing Swimwear
Q4 2017 Q4 2018

31. Share of mobile queries in Underwear category
wordstat.yandex.ru. Russia
63% 63% 63% 62% 60% 58% 57% 56% 55% 53% 53% 52% 51% 52% 49% 51% 47% 44% 44% 46% 47% 48%
42% 39%
37% 37% 37% 38% 40% 42% 43% 44% 45% 47% 47% 48% 49% 48% 51% 49% 53% 56% 56% 54% 53% 52%
58% 61%
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Desktop Mobile devices

32. 02-4
Accessories

33. Dynamics of the Accessories category
33wordstat.yandex.ru. Russia
Query dynamicsQueries year-on-year
Q4 2017 Q4 2018
0
2
4
6
8
10
12
14
16
2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov
Millions
39,356,89
4
44,174,19
7
+12%

34. Share of mobile queries in Accessories category
wordstat.yandex.ru. Russia
68% 68% 67% 66% 66% 65% 64% 63% 61% 59% 59% 57% 57% 58% 55% 56% 54% 52% 52% 53% 53% 54%
49% 46%
32% 32% 33% 34% 34% 35% 36% 37% 39% 41% 41% 43% 43% 42% 45% 44% 46% 48% 48% 47% 47% 46%
51% 54%
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Desktop Mobile devices

35. 03
Analytics to brands
› Online retailers
› Luxury brands
› High street brands
› Mass brands
› Children’s clothing brands
› Sport brands

36. 03-1
Online retailers
› User interest in Online retailers
› Change of interest in Online retailers

37. User interest to Online retailers
37wordstat.yandex.ru. Russia
0
1
2
3
4
5
6
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Queries,millions
Wildberries
Lamoda
Rendez-Vous
TSUM
BonPrix
Asos
NEXT
Bosco
KupiVip
Brandshop
Farfetch
Otto
La Redoute
Yoox
WITT international
Quelle
Aizel
Names
Net-a-Porter
Shopbop
Sapato
Matches Fashion
Mytheresa
Luisaviaroma
Revolveclothing.ru

38. User interest to Online retailers (close-up)
38wordstat.yandex.ru. Russia
0
100,000
200,000
300,000
400,000
500,000
600,000
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Rendez-Vous
TSUM
Asos
NEXT
Bosco
KupiVip
Brandshop
Farfetch
Otto
La Redoute
Yoox
WITT international
Quelle
Aizel
Names
Net-a-Porter
Shopbop
Sapato
Matches Fashion
Mytheresa
Luisaviaroma
Revolveclothing.ru
Queries

39. Change of interest to Online retailers
39wordstat.yandex.ru. Russia
+82%
+0%
-18% +18% +21% +16% +5% -31% +2% +25% +52% -18% +1% 0% -4% -62% +24% +53% -8% -4% -48% +13% +49% +3% -21%
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
W
ildberries
Lam
oda
BonPrix
Rendez-Vous
Asos
TSUM
NEXT
KupiVip
BoscoBrandshop
FarfetchLaRedoute
Otto
W
ITT
international
Yoox
Quelle
Aizel
Nam
es
Net-a-PorterShopbop
Sapato
M
atchesFashionM
ytheresa
Luisaviarom
a
Revolveclothing.ru
Q4 2017 Q4 2018

40. 03-2
Luxury brands
› User interest in Fashion Luxury category
› Query dynamics of luxury brands
› Change of interest in luxury brands

41. Dynamics of the category Fashion Luxury
41wordstat.yandex.ru. Russia
Query dynamicsQueries year-on-year
Q4 2017 Q4 2018
2018
8,296,630
9,704,026
+17%
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov
Millions

42. Share of mobile queries in Fashion Luxury category
wordstat.yandex.ru. Russia
61% 61% 60% 60% 59% 58% 57% 56% 54% 54% 53% 52% 50% 51% 48% 49% 46% 45% 46% 46% 47% 50%
44% 42%
39% 39% 40% 40% 41% 42% 43% 44% 46% 46% 47% 48% 50% 49% 52% 51% 54% 55% 54% 54% 53% 50%
56% 58%
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Desktop Mobile devices

43. 0
100,000
200,000
300,000
400,000
500,000
600,000
2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov
Gucci Chanel
Dior Armani
D&G Louis Vuitton
Givenchy Versace
Balenciaga Burberry
Kenzo Hermes
Max Mara Saint Laurent
Moncler Valentino
Fendi Lanvin
Nina Ricci Chloe
Escada Roberto Cavalli
Alexander McQueen Jimmy Choo
Balmain Brioni
Bottega Veneta Christian Louboutin
Stella McCartney Etro
Miu Miu Rochas
Manolo Blahnik Casadei
The Outnet Ermanno Scervino
Missoni Kiton
Marni Sergio Rossi
Christopher Kane Tomas Maier
User interest to luxury brands
43wordstat.yandex.ru. Russia
Queries

44. 0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov
Burberry Hermes
Max Mara Saint Laurent
Valentino Fendi
Lanvin Nina Ricci
Chloe Escada
Roberto Cavalli Alexander McQueen
Jimmy Choo Balmain
Brioni Bottega Veneta
Christian Louboutin Stella McCartney
Etro Miu Miu
Rochas Manolo Blahnik
Casadei The Outnet
Ermanno Scervino Missoni
Kiton Marni
Sergio Rossi Christopher Kane
Tomas Maier
User interest to luxury brands (close-up)
44wordstat.yandex.ru. Russia
Queries

45. +5%
+16%
+28%
+25%
+20% +34%
+302%
+15% +36% +32%
+11%
+23% +4% +33%
+25% +22%
+59% +49% +4% +13% +8%
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
Gucci
Chanel
Arm
ani
Dior
D&GLouisVuittonBalenciaga
Givenchy
Versace
Burberry
Kenzo
M
axM
ara
M
oncler
Herm
esSaintLaurent
Valentino
Fendi
Chloe
Lanvin
Escada
Nina
Ricci
Queries,millionsUser interest to top luxury brands
45
1. People start searching for sneakers by Balenciaga (Balenciaga Speed Trainers)
wordstat.yandex.ru. Russia
1
Q4 2017 Q4 2018

46. +1%
+178%
+5%
-4%
+18%
-20% +22%
-1% +34%
+13%
+39%
-16% -1% +2% +1%
+5%
+28% +17% -4%
-16% -21%
0
20,000
40,000
60,000
80,000
100,000
120,000
Roberto
Cavalli
AlexanderM
cQueenJim
m
yChoo
Balm
ain
Brioni
Christian
Louboutin
BottegaVeneta
Etro
StellaM
cCartney
M
iu
M
iu
Rochas
Casadei
M
anolo
BlahnikThe
Outnet
Erm
anno
Scervino
M
issoni
Kiton
M
arniSergio
Rossi
ChristopherKaneTom
asM
aier
User interest to other luxury brands
46wordstat.yandex.ru. Russia
Queries
Q4 2017 Q4 2018

47. 03-3
High street brands
› Query dynamics of high street brands
› Change of interest to high street brands

48. User interest to high street brands
48wordstat.yandex.ru. Russia
Queries
0
50,000
100,000
150,000
200,000
250,000
300,000
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Massimo Dutti
LEVI'S
Calvin Klein
Michael Kors
Tommy Hilfiger
Hugo Boss
Furla
DKNY
Diesel
Moschino
LACOSTE
Pinko
Karen Millen
TWINSET
Gant
Liu Jo
Patrizia Pepe
Armani Jeans
Braccialini
Jil Sander
Diane von Furstenberg
Tory Burch

49. +19%
+31%
+23% +8% +15%
+16%
+58% +9% +5% +23%
+14%
+35% +20% +9% -16% +26% -5% -42% +1% +12% +0% +4%
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
M
assim
o
Dutti
LEVI'SCalvin
Klein
Tom
m
yHilfiger
M
ichaelKorsHugo
BossM
oschino
Furla
Diesel
DKNY
LACOSTE
Pinko
TW
INSET
GantKaren
M
illen
Liu
JoPatriziaPepe
Arm
aniJeansBraccialiniJilSander
Diane
von
FurstenbergToryBurch
Change of interest to high street brands
49wordstat.yandex.ru. Russia
Queries Q4 2017 Q4 2018

50. 03-4
Mass brands
› Query dynamics of mass brands
› Change of interest to mass brands

51. 0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Queries,millions
Zara
O'STIN
H&M
Reserved
ECCO
Love Republic
Bershka
Oodji
Incity
Stradivarius
Mango
Tvoe
Befree
Pull&Bear
Finn Flare
Kiabi
TERVOLINA
LC Waikiki
Benetton
New Yorker
Oysho
GAP
Sela
Baon
Mascotte
Marks & Spenser
User interest to mass brands
51wordstat.yandex.ru. Russia

52. 0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Reserved
Love Republic
Bershka
Oodji
Incity
Stradivarius
Mango
Tvoe
Befree
Pull&Bear
Finn Flare
Kiabi
TERVOLINA
LC Waikiki
Benetton
New Yorker
Oysho
GAP
Sela
Baon
Mascotte
Marks & Spenser
Kira Plastinina
MOTIVI
Oasis
LTB
User interest to mass brands
52wordstat.yandex.ru. Russia
Queries

53. Change of interest to mass brands
53wordstat.yandex.ru. Russia
+12%
+21%
+47%
-8%
+75%
+21% +10% +13%
+13% +6% +16% -14% +21% +22% +3% -2% +47% +5% +47% +8% +11% +48% -6% +2% +13%
+25% -22% -28% +20% +7% -23%
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
Zara
O'STIN
H&M
ECCOReservedBershka
Oodji
Love
RepublicFinn
Flare
Stradivarius
M
ango
Incity
BefreePull&Bear
Kiabi
Tvoe
TERVOLINA
BaonLC
W
aikikiBenetton
New
Yorker
GAP
SelaM
ascotte
Oysho
M
arks&
Spenser
KiraPlastinina
M
OTIVI
Oasis
LTBM
ondigo
Queries,millions
Q4 2017 Q4 2018

54. 03-5
Children's clothing brands
› Query dynamics of brands
› Change of interest to brands

55. User interest to children's clothing offline brands
55wordstat.yandex.ru. Russia
Queries
0
1
2
3
4
5
6
7
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Queries,millions
Detskij Mir
Dochki-Synochki
Korablik
Acoola
Gulliver
Mothercare
Detki
Veselo shagat
Mamas & Papas

56. User interest to children's clothing offline brands (close-up)
56wordstat.yandex.ru. Russia
Queries
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Dochki-Synochki
Korablik
Acoola
Gulliver
Mothercare
Detki
Veselo shagat
Mamas & Papas

57. Change of interest to children's clothing offline brands
57wordstat.yandex.ru. Russia
+28%
-11%
+5% +67% -49% +18%
-8% 0% -9%
0
2
4
6
8
10
12
14
16
Detskij Mir Dochki-Synochki Korablik Acoola Mothercare Gulliver Detki Veselo shagat Mamas & Papas
Queries,millions
Q4 2017 Q4 2018

58. 0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
myToys
NEXT
Akusherstvo
VotOnYa
Kerry
Mamsy
Chikiriki
Olant
BebaKids
Babadu
BabyShop
Esky
User interest to children's clothing online brands
58wordstat.yandex.ru. Russia
Queries

59. +28%
+5%
-7%
+14%
-22% -3%
+32%
-22%
+21%
-58% +5% +1%
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
myToys NEXT Kerry Akusherstvo Mamsy VotOnYa Chikiriki Olant BebaKids Babadu BabyShop Esky
Change of interest to children's clothing online brands
59wordstat.yandex.ru. Russia
Queries Q4 2017 Q4 2018

60. 03-6
Sport brands
› Query dynamics of sport brands
› Change of interest to sport brands

61. User interest to sport brands
wordstat.yandex.ru. Russia 61
0.0
0.5
1.0
1.5
2.0
2.5
2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Queries,millions
Adidas
Nike
Reebok
Puma
New Balance
Asics
Demix
Joma
Umbro
Speedo
Lotto
+16%
+28%
+3% +40%
+14% -6%
+33% -12% +24% +6% +7%
0
1
2
3
4
5
6
Adidas Nike Reebok Puma New Balance Asics Demix Joma Umbro Speedo Lotto
Queries,millions
Q4 2017 Q4 2018

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