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Yandex.Market Overview

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Overview of Russian eCommerce and the role of Yandex.Market.

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Yandex.Market Overview

  1. 1. Internet in Russia
  2. 2. Russia Population: 142.9 million Cent re 26.9% North West 9.5% Ural s 8.5% Volg a 20.9% South and North Caucasus 16.3% Source: RIA Novosti, 2011 Sibe ria 13.5% Far East 4.4%
  3. 3. Internet Audience Growth Year-over-year growth dynamics of the monthly, weekly and daily internet audience (users over 12 years old), by year 60 50 40 monthly weekly 30 daily 20 10 0 20 04 20 05 Source: www.runet.ru 20 06 20 07 20 05 20 06 20 07 20 08 20 08 20 09 20 09 20 10 20 10 20 11 20 11 20 12 Spr Sum ing mer 201 2012 2 Fa ll 20 12 Winte r 2012– 2013 5
  4. 4. Global Internet Audience, millions Russia is world’s 6th by number of internet users China USA India Japan Brazil Russia Germany Nigeria UK France Source: www.runet.ru 6
  5. 5. Yandex is the largest player on Russian internet market
  6. 6. Top Internet Sites in Russia 27.5 25 24 .1 18. 6 16. 7 4. 4 4. 1 3. 3 2. 9 2. 8 Source: www.runet.ru, September 2013 Yandex.ru: 32 projects Mail.ru: 31 projects Vk.com Android.com, Blogspot (com+ru), Chromium.org, Feedburner.com, Google (ru+com), Panoramio.com, Odnoklassn Sketchup.com, Youtube.com iki.ru Mediawiki.org, Wikibooks.org, Wikidata.org, Wikimedia.org, Wikimediafoundation.org, Wikinews.org, Wikipedia.org, Wikiquote.org, Wikisource.org, Facebook.co Wikiversity.org, Wikivoyage.org, m Wiktionary.org Avito.ru Anekdot.ru, Autonews.ru, Biztorg.ru, Cnews.ru, Finolymp.ru, Informer.ru, Ivd.ru, Kompaniyagoda.ru, Kupongid.ru, Kvotvet.ru, Loveplanet.ru (сайт), Fotostrana. Narodnayamarka.ru, Qip.ru, ru Rbc.ru, Rbc.ua, Rbcdaily.ru, Readme.ru, Relax.ru, Salon.ru, Smotri.com (сайт), Tvidi.ru, Utro.ru, Vnegoroda.ru 8
  7. 7. Yandex Audience 57 000 000 per month 54.5 % 45 000 000 per week 43.4 % 27 800 000 per day 26.3 % % of all online population in Russia Source: TNS 2013, September 9
  8. 8. Yandex beats Russia’s most popular TV channels by daily audience Jan. 08 Source: Yandex Metrica, TNS Jan. 09 Jan. 10 Jan. 11 Jan. 12 Jan. 13 Jan. 14 10
  9. 9. E-commerce in Russia
  10. 10. Russia’s Online Retail Market 15 bln USD in 2013 year 27.4 million shoppers More than 30% annual growth Source: Cushman&Wakefild, 2013 12
  11. 11. E-commerce Growth Rates Source: Morgan&Stanley 13
  12. 12. Dynamics of the monthly visitor audience to Russia’s most popular ecommerce websites by month, thousands Source: Comscore 14
  13. 13. Yandex.Market vs Cross-Border Retailers Average daily visitors in Russia: Cross-border vs Yandex.Market, % Daily orders from Russia: 50.0 % 37.5 % 25.0 % 12.5 % AliExpress – 50 000* Ebay – 30 000* Yandex.Market – 50 000** *According to AliExpress and Ebay ** Yandex.Metricа, сonversions to purchase Cross-border marketplaces are conquering the Russian audience 15
  14. 14. Yandex.Market
  15. 15. Yandex.Market is Russia’s leading system for choosing products, services or sellers and making purchases online 17
  16. 16. Yandex.Market Audience 17 000 000 per month 16.3 % 7 200 000 per week 6.8 % 1 600 000 per day 1.5 % % of all online population in Russia Source: TNS 2013, September, Yandex Metrica 18
  17. 17. Yandex.Market 50 000 000 product offers in 2 000 categories in Russia 13 % % all online sales in Russia Source: TNS 2013, September, Yandex Metrica 19
  18. 18. Conversion-to-Purchase Rates on Russia’s top 20 e-commerce sites 4.0 % 3.6 % 3.0 % 2.0 % 1.0 % Source: Comscore 2.2 % 1.1 % 1.1 % 1.0% 0.7 % 20
  19. 19. Yandex.Market Traffic Sources 18% 51% 17% 5% 5% 1% Source: Yandex Metrica 21
  20. 20. Brand Awareness Most popular site for searching, purchasing or choosing goods online goods 26 % 20 % 1 4 % 7 % 5 % 1 % 0 % Source: TNS 2013 21 % 5 % 2 % 1 % 1 3 % 1 4 % 22 % 4 % 7. 5% 1 5 % 22. 5% 3 0 % 22
  21. 21. Online Customers in Russia
  22. 22. Search Engines as Tools for Making a Purchase 87% of online customers in Russia use search engines to make a purchase decision 56% of them use Yandex Source: Euromonitor, Morgan Stanley 24
  23. 23. Online Shopping in Russia Domestic shoppers 95% 70. 0% 67% 52. 5% 35. 0% 17. 5% 59% Cross-border shoppers 36% 25% 21% 0 % In 2012, one in three online customers in Russia ordered a product or made a purchase abroad © GfK | August-September 2013 25
  24. 24. Reasons for Сross-Border Shopping 8 % 1 1 % 1 7 % 2 0 % 6 2 % 6 % 4 % 3 % 3 % 5 % A large proportion of online shoppers in Russia are aware of cross-border shopping opportunities © GfK | August-September 2013 26
  25. 25. Reasons Against Cross-Border Shopping 18.0 % 17.6 % 15.8 % 12.1 % 11.5 % 41.5 % 8.3% 7.4% 6.6% 3.4% 3.0% 1.4% © GfK | August-September 2013 27
  26. 26. Customer Concerns about CrossBorder Shopping 22.4 % 21.0 % 17.3 % 27.4 % 32.4 % 32.0 % 38.8 % 8.3% 5.2% 5.1% 0.3% 0.2% 0.2% % of all Russia’s online shoppers © GfK | August-September 2013 28
  27. 27. Why Yandex?
  28. 28. 30
  29. 29. Would you like to browse foreign goods on Yandex.Market? 10% 25% 65% © GfK | August-September 2013 31
  30. 30. Yandex.Market for foreign sellers
  31. 31. Goal To offer customers in Russia a fast, safe and easy way to choose products and make purchases online globally 33
  32. 32. Yandex Market page with foreign seller’s offers 34
  33. 33. Seller’s page on Yandex Market 35
  34. 34. Specification to start Service demands from seller Categories Cooperation issues • Site in Russian language • All offers with Russian titles and Russian description • Customer support – answers via mail in Russian • Interfaces for checkout and delivery in Russian • Direct delivery to Russia • New goods only • • • • Fashion and Accessories Children and Mother care Sports Household Fully free entrance for all offers No limits for number of offers Pay only for clicks Raise your offer in the listing using bidding system • Cost of click just from 0,1$ • • • • 36
  35. 35. Thank you and Welcome! 37

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