HOW TO DRIVE ATTENDANCE ANDENGAGEMENT FOR YOUR SEMINAR ORWORKSHOP
Agenda              Making the most of your event              Promote & communicate              Engage with attendees...
Making the most of your event To be successful: 1. Identify your audience’s goals 2. Identify your goals  Considerations  ...
Make the most of your event                                          My Sales Tactics Event                               ...
PROMOTE AND COMMUNICATE
Are you promoting to the right people?Who do you want to come?    Create an “ideal” attendee profile          Demographic...
Foundation from those who know you                                          Get their attention with email invites for tho...
Good Invitations cause interest and actionInvitation must include:        Easy registration or RSVP        When and wher...
Success with Event Invitations  Business Victories  Their challenge:         Promoting weekly teleseminars to educate    ...
Does this invite work? What works:         Headline captures attention and         sense of urgency         Visuals matc...
Beyond the one eventShare upcoming events in your emailinvitations to increase awareness.  “Attend My Events” button   ap...
Leverage Social Media for your inviteExpand the reach of your invitationthrough Social Media.  Use Simple Share to promote...
Share information on social media about the eventGet more attendees by sharing the event on your networksPromote the event...
Using LinkedIn                                                To promote the event:                                       ...
Leverage Social Media Promotion            Tools                         Before                         During            ...
Get your event found online                                                 Built-in Promotions with                      ...
Can your event be found on the Web? Do you have an event homepage? ▪Provide more promotional details ▪ Drive desire to att...
Can your event be found on the Web?        Talk About Content                List the sessions offered/Agenda            ...
Can your event be found on the web?     Feature all upcoming events online or on your website. Provide a calendar of your ...
Boost attendance with promotional variety Let them know and they’ll show!        Invitations                        Homepa...
ENGAGEMENT WITH ATTENDEES
Step 1: Registration  Easy to use self registration           Decreases errors           Attendees register when and how...
How registration engages Cape May County Chamber of Commerce Their challenge:        Difficult to get a proper headcount....
Step 2: Acknowledge and Communicate Have registrants share event information to create event buzz                         ...
Step 2: Acknowledge and Communicate Reminder communications and confirmation messages increase attendance                 ...
During the Event Event Check-in Easy attendance tracking on your mobile phone!  Display list of   registrants  Mark as a...
During the EventUse Twitter:    Encourage attendees to tweet during     the event    Non-attendees can participate    H...
Engage your attendees at the event    QR Codes keep the interaction going    Direct to your website    Get feedback via ...
POST EVENT COMMUNICATIONS
Post event email and homepage  ■   Thank attendees.        – Thank you tweet        – Email  ■   Post quotes and photos fr...
Collect Post Event Feedback Use a Survey     Ask about satisfaction with      content, facilities, etc.     How likely a...
Collect Post Event Feedback Track conversations with NutshellMail                                           Monitor at yo...
Feedback and Data for next event     Determine high value prospects and      follow-up     Identify the right segments t...
Did you meet the objectives? Measure your objectives by:              Measure attendee objectives by:     Attendance rate...
Take the Next StepEvent + Social =              Webinars                         Have Questions?Success, Guaranteed.      ...
QUESTIONS?
Plan- Using Objectives Share your story:     Recent or Upcoming Event     Attendee Objective     Your Objective     Va...
Are you promoting to the right people?    Attendee Worksheet:    Attendees-Who is perfect for          Where do they spend...
Upcoming SlideShare
Loading in …5
×

How to drive attendance and engagement for your seminar or workshop slides

12,372 views

Published on

Published in: Business, Technology
  • my friend's sister makes $76/hour on the computer. She has been laid off for 8 months but last month her check was $7913 just working on the computer for a few hours. Go to this web site and read more... MakeCash7.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

How to drive attendance and engagement for your seminar or workshop slides

  1. HOW TO DRIVE ATTENDANCE ANDENGAGEMENT FOR YOUR SEMINAR ORWORKSHOP
  2. Agenda  Making the most of your event  Promote & communicate  Engage with attendees  Measure your success 2Copyright © 2011 Constant Contact Inc.
  3. Making the most of your event To be successful: 1. Identify your audience’s goals 2. Identify your goals Considerations Audience Goal Your Goal Size of Event •Participate, but not faceless attendee •Increase attendance •Right audience for the event Value of Event •Make connections and learn •Create loyal and repeat attendees •Network with peers Content Focus •Learn from experts •Correctly set level of intensity and •Engage with speakers delivery of content Return on Investment •“What’s in it for me?” •Create and stay on budget 3Copyright © 2011 Constant Contact, Inc.
  4. Make the most of your event My Sales Tactics Event Companies goals Get attendees to sign up Seen as thought leader Increase revenue. Market private coaching services Create referral network What do attendees want? Learn the proven techniques  Apply learnings to their business. A return on investment for attending 4Copyright © 2011 Constant Contact, Inc.
  5. PROMOTE AND COMMUNICATE
  6. Are you promoting to the right people?Who do you want to come? Create an “ideal” attendee profile  Demographic  Past attendance, customer  Age , Geography  Industry, Educational background  Influence in networks (local and social) Where do they spend time?  Online Use the Event Planning & Feedback section  Offline of the Survey tool to gather data.  Print Where do they look for information about events?  Your website  Radio and TV  Forward Invites  Word of Mouth  Search Engines  Social Media 6Copyright © 2011 Constant Contact, Inc.
  7. Foundation from those who know you Get their attention with email invites for those who know your organization. Have recognizable brand 79% mark email as spam when they dont know who the sender is Optimize subject lines that get you opened  Capture attention with your headline Why do I or should I care? Show your personality Personalize message to recipient  Make the invite relevant. 56% mark email as spam if the message is “just not interesting to me”  7Copyright © 2011 Constant Contact, Inc.
  8. Good Invitations cause interest and actionInvitation must include:  Easy registration or RSVP  When and where?  Is there a cost?  Who will answer my questions?  Make it shareableDo your invites do more than ask people to come?  Engage with video  Increase interest  Improve attendance  Provide event information: 71% watch video on the internet, and the number of streams should double by 2013– Forrester Research 2009 Video in email can increase click-through rates by as much as three-hundred percent– Forrester Research 2009 8Copyright © 2011 Constant Contact, Inc.
  9. Success with Event Invitations Business Victories Their challenge: Promoting weekly teleseminars to educate customers and prospects. Boosting teleseminar attendance. With Event Marketing their results: "Weve seen registration go up 30% to 40%, and its consistently growing each week, undoubtedly because weve started using Event Marketing.“- Cheri Ruskus, Business Victories Track your invite going viral: 9Copyright © 2011 Constant Contact Inc.
  10. Does this invite work? What works: Headline captures attention and sense of urgency Visuals match event theme Why it does not work: No way to RSVP on line! Unclear how to sign up No personalization No map for directions on how to get there. No way to share 10Copyright © 2011 Constant Contact, Inc.
  11. Beyond the one eventShare upcoming events in your emailinvitations to increase awareness. “Attend My Events” button appears in the Insert menu. Clicking this option will feature: –Event Name –Start/End date and time –Event Description (if given) –Location Event names link to event info Track which readers are interested in what events. 11Copyright © 2011 Constant Contact Inc.
  12. Leverage Social Media for your inviteExpand the reach of your invitationthrough Social Media. Use Simple Share to promote the event on Facebook and Twitter at the same time ■ Customize the message for each site. ■ Include an image (optional). ■ Easily share to Facebook and Twitter 12Copyright © 2011 Constant Contact, Inc.
  13. Share information on social media about the eventGet more attendees by sharing the event on your networksPromote the event on aschedule: Weekly The day before An hour before  Establish a #hashtag (e.g. #B2Bevent)  Ask them to retweet  Watch how followers retweet  Use a custom message to encourage attendance. Copyright © 2011 Constant Contact Inc. 13
  14. Using LinkedIn To promote the event:  Promote your event in your profile and updates − Prove the value of attending  Invite your connections in LinkedIn − Provide the event #hashtag − Include Twitter handles of guest speakers − Understand your connections with InMap: http://inmaps.linkedinlabs.com/  Post event notification in Groups Copyright © 2011 Constant Contact Inc. 14
  15. Leverage Social Media Promotion Tools Before During After • Promote the event by • Share updates on your wall • On your wall, thank those sharing the event details and upload pictures from who came to the event on your wall the event • Answer remaining questions from event and send email with link to your wall. • Create an unique event • Maximize the opportunity • Encourage people to hashtag for a re-tweet by limiting continue discussion • Using bit.ly create short your tweet to 120 • Use tweets to promote next event URL for tweets characters event • Customize your Twitter • Encourage tweeting during background with the the event event brand • Create a Twitter List of • Schedule tweets in your conference speakers advance to promote for others to follow • List people’s Twitter username’s on their badges • Have link to event • Encourage those that meet • Continue networking after homepage in your profile at the event to connect the event • Invite connections to attend 15Copyright © 2011 Constant Contact, Inc.
  16. Get your event found online Built-in Promotions with Social Media and Search Engine Optimization ■ Increase SEO with keywords − Topics, speakers, theme, location ■ Create an event #hashtag to encourage conversation ■ Feature #hashtag in event communications Copyright © 2011 Constant Contact Inc. 16
  17. Can your event be found on the Web? Do you have an event homepage? ▪Provide more promotional details ▪ Drive desire to attend. ▪Match the branding and colors “The homepage flexibility provides a fantastic outlet for other complementary marketing strategies such as posting for social networking and affiliates websites.” -Shannon Beth Harrington, SB Cre8tive 17Copyright © 2011 Constant Contact, Inc.
  18. Can your event be found on the Web? Talk About Content  List the sessions offered/Agenda  Link to guest speaker bios, websites, book reviews  Showcase new products or services Enable Interaction  Provide event contact’s information for questions  Feature testimonials of former attendees  Create and update a “What’s New” section  Display pictures from past events or featured speakers It „s more seamless for people and easier for everyone. For people signing up for the events they don‟t have to bounce from a newsletter, to our website, to PayPal and back-it‟s so flawless and Include Fine Print easy. What we were hoping for is what we got and so much  State cancellation and refund policy (if more.-Leslie Sturgeon, Women Inspiring Woman applicable) and make it fair and friendly 18Copyright © 2011 Constant Contact, Inc.
  19. Can your event be found on the web? Feature all upcoming events online or on your website. Provide a calendar of your upcoming events: Provide a list of upcoming events on website: 19Copyright © 2011 Constant Contact, Inc.
  20. Boost attendance with promotional variety Let them know and they’ll show! Invitations Homepage Social Media Send personalized Create a unique event Engage those following invitations with a homepage you to boost attendance personal appeal and awareness Make sure to include: Make sure to include: Make sure to include: Important event information Information about the event, Updates about the event To ask recipients to forward topics and guest speakers (Examples: new speakers, the email to friends and family Regular updates on the discount offers, etc.) A list of upcoming events homepage, with our easy to Link to registration for the Encourage to talk about event update homepage event from all posts and tweets in Facebook and Twitter A “Join my Mailing List” box, to Encourage those who have Links to register-automatically keep the connected registered to post or tweet they done for you with Event Use the “Attend my Event are attending-automatically Marketing Widget” to promote upcoming done for you with Event events on your website Marketing Remember: communicate where your audience is listening! 20Copyright © 2011 Constant Contact Inc.
  21. ENGAGEMENT WITH ATTENDEES
  22. Step 1: Registration Easy to use self registration  Decreases errors  Attendees register when and how they want Centralized Information and Professional Looking  One place for all event information  Same branding for all event communications  Track and see the details registrant provide  Have a better event when you know who is coming Time Saving  Manual registration = Hours of time vs. Online = time saving  One person can run the show  Easy for anyone to manage 22Copyright © 2011 Constant Contact Inc.
  23. How registration engages Cape May County Chamber of Commerce Their challenge: Difficult to get a proper headcount. Provide adequate event information. Over-ordering or booking a location that is too small/large. Collecting payment from registrants. With Event Marketing their results: It took two or three people two or three steps to register one person for a $20 lunch. Now, it‟s all automated. – Vicki Clark, Cape May County Chamber of Commerce 23Copyright © 2011 Constant Contact Inc.
  24. Step 2: Acknowledge and Communicate Have registrants share event information to create event buzz Registrants can spread the word about the event by sharing on Facebook or Twitter 24Copyright © 2011 Constant Contact Inc.
  25. Step 2: Acknowledge and Communicate Reminder communications and confirmation messages increase attendance Include in reminder:  Countdown until event.  Link to a pre-event survey or poll  Tease info about guest speaker/feature:  “Forward to friend” link and Social Share button Include in confirmation message:  Keep it short and concise.  Provide contact information  Feature quotes from past attendees  Reference the “Add to my Calendar” feature. 25Copyright © 2011 Constant Contact, Inc.
  26. During the Event Event Check-in Easy attendance tracking on your mobile phone!  Display list of registrants  Mark as attended  Email individual event registrants Available on iPhone and Android devices 26Copyright © 2011 Constant Contact, Inc.
  27. During the EventUse Twitter: Encourage attendees to tweet during the event Non-attendees can participate Have attendees post photos and videos Add Twitter handles to name tagsBy the end of 2011 over 50% of mobilePhones will be smartphones. -ComScore’s “2010 Mobile Year in Review”50% of Twitter users useTwitter Mobile.–Mashable.com, “Mobile by the Numbers” Copyright © 2011 Constant Contact Inc. 27
  28. Engage your attendees at the event QR Codes keep the interaction going Direct to your website Get feedback via a poll or short survey Post video content How do I build? -http://bit.ly/ Add- .qr at end of shortened url ■ QR Code Section http://www.socialquickstarter.com Copyright © 2011 Constant Contact Inc. 28
  29. POST EVENT COMMUNICATIONS
  30. Post event email and homepage ■ Thank attendees. – Thank you tweet – Email ■ Post quotes and photos from attendees ■ Provide links to materials distributed at the event. – Host via Slide Share ■ Provide contact info ■ Give participants a way to stay connected ■ Include link to post-event survey 30Copyright © 2011 Constant Contact, Inc.
  31. Collect Post Event Feedback Use a Survey  Ask about satisfaction with content, facilities, etc.  How likely are they to come again?  Over 60 templates to start with to meet your objective  How likely are they to tell others  Includes good questions about your events?  You can edit, remove, add, and re-order questions  You can add your logo, colors and images  Ask questions that get answers you can act upon.  Example: “What didn’t you like about our last event?” 31Copyright © 2011 Constant Contact, Inc.
  32. Collect Post Event Feedback Track conversations with NutshellMail  Monitor at your event  Review on your schedule  Track engagement and review conversations  Respond directly from your inbox 32Copyright © 2011 Constant Contact, Inc.
  33. Feedback and Data for next event  Determine high value prospects and follow-up  Identify the right segments to invite to your next event  Personalize your future communications  Segment: – Details such as who paid, how they paid, demographic, geographic, etc. 33Copyright © 2011 Constant Contact, Inc.
  34. Did you meet the objectives? Measure your objectives by: Measure attendee objectives by:  Attendance rate  Show rate of regsitrants  Revenue from the event  Social media conversations  Data collected via reports and  Feedback in surveys survey 34Copyright © 2011 Constant Contact, Inc.
  35. Take the Next StepEvent + Social = Webinars Have Questions?Success, Guaranteed. Check out our live We’re happy to help!Sign up for a free product demo:Event Marketing trial. Call us:Arm yourself with the tools Toll-free: 855-816-6508and coaching to easily Watch our live demo of thepromote and manage your Event Marketing tool :online event. Watch your Speak with a personal consultantevent succeed with Constant Wednesdays, 2:00pm EST to have all your questions aboutContact! getting started answeredToll-free: 866-876-8464constantcontact.com constantcontact.com/ constantcontact.com/ learning-center support Copyright © 2011 Constant Contact, Inc.
  36. QUESTIONS?
  37. Plan- Using Objectives Share your story:  Recent or Upcoming Event  Attendee Objective  Your Objective  Value and Content Focus of event Audience Goal Your Goal Size of Event Value of Event Content Focus 37Copyright © 2011 Constant Contact, Inc.
  38. Are you promoting to the right people? Attendee Worksheet: Attendees-Who is perfect for Where do they spend time? Where do they seek event your event? information? In common What is Real Life Online Real Life Online different • • • • • • • • • • • • • • • • • • 38Copyright © 2011 Constant Contact, Inc.

×