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- 1. CourseBeyond/Gather MESA Presentation July 2014 By Conor O’Phelan
- 2. Intro to CourseBeyond/Gather Two Products ● CourseBeyond.com - education platform ● Gather.io - community/business portal platform A relationship with MESA brings: ● Legitimacy ● Guidance
- 3. Two Main Markets Education ● Educational institutions ● Corporate ● Individual and small business providers Community/Business ● Non-profits ● Fitness studios ● Multiple-location / franchised businesses
- 4. Value proposition CourseBeyond ● Incredible customer engagement ● Ways to reach a broader audience ● New revenue streams Gather ● Self-service intranet ● Easily create and edit documentation and training ● Experimentation and flexibility ● System that scales with you
- 5. Product Overview CourseBeyond ● Easy content production and repurposing ● Focus on discussion and discovery ● Payment processing and white-labeling services Gather ● Easy content production/duplication ● Turn features on/off in each room/work area ● Custom privacy settings
- 6. Go-to Market Strategy Mixed sales approach ● Clients under $300/month - automate ● Over $300/month - sales team ● Potentially some affiliate/reseller programs Focus > Automate > Repeat ● PR & targeted email collection ● Webinar funnels ● Content marketing funnels
- 7. Competitors Education Space ● Marketplaces - Skillshare, Udemy ● MOOCs - Coursera, Udacity, Khan Academy ● LMS - Desire2Learn, Skilljar, Fedora Community/Business Portal space ● File-sharing - Box, Dropbox ● Knowledge-sharing - Crowdbase, Bloomfire ● Custom portal - SharePoint
- 8. The Business Primarily SaaS ● Determined by a combination of usage and users ● Some % of purchases processed Future ● Expected growth - 50% growth month over month next 36 months ● Breakeven - 33 clients at $500/month ● Total burn - December 2014
- 9. Our Team Currently ● Conor O’Phelan - Co-Founder, UX & Sales ● Timmer O’Phelan - Co-Founder, Lead Developer ● Jon Wittmayer - Consultant Next Hires ● Back-end Developer ● Mobile Developer ● Sales / Growth Hackers
- 10. Capitalization Bootstrapped-to-date ● Client from Day 1 ● $5000-$6000 + time Future Plans ● Not far from fully-sustainable ● Willing to consider influx from the right partner(s)
Editor's Notes
- CourseBeyond began as a way to recreate the classroom experience through an online platform. Current online or eLearning services offer their customers a single dimensional experience (video or documents). CourseBeyond seeks to bring together all aspects of the classroom environment to make online learning much more real. The concept was then extended to service customer groups wanting to build portals where they could educate, share knowledge, and build a closeness with their respective communities. That’s when Gather was created. Being able to partner with an organization such as MESA provides two things for our business Legitimacy - Recognition we are a serious business both in the start-up commuity as with our potential clients Guidance - Assistance to help us focus as we take the next steps to grow
- We are currently underway with a customer segmentation project to better understand the type of customers we are servicing and the type of customers we should be servicing. We are expecting completion of this project by the end of July and expect it will provide guidance on the direction we should be following. At this time we are looking closely at two broad markets and the segments included within. Educational - eLearning is a $56.2B business and likely to double by 2015 Individual and small business providers - Educational institutions - Corporate - 77% of companies use eLearning today Community - Non-profits - of which there are close to 1M public charity organizations in the US alone
- We are currently working the on the go-to-market strategy. Much will be learned by the segmentation research which we will develop into a go-to-market strategy. In broad strokes it will should look something like the following. Marketing approach focus on use case > automate > repeat overseas email gathering > email and webinar funnels content marketing PR Sales approach for any client under $200/month - automate Over $200/month - sales team Potentially some affiliate/reseller programs
- Education - build your own with a combination of tools such as; GoToMeeting, Email, Plugins, etc. Portals - Specific industry suites, combo of Dropbox, Google Drive, Email, Basecamp, etc
- Breakeven - calculated at a $100,000 salary per employee - roughly 16 clients per employee