1) The document is an abstract from the 1st International Conference on Emerging Trends in Scientific Research in 2014. 2) It examines the interactive effects of tradition, entrepreneurship, and creative governance on the evolution of cultural and creative industries and the transformation of cities. 3) The paper specifically compares Macau and Tallinn, selecting these two cities that are undergoing transformation through active governance of cultural and creative industries, located in Asia and Europe respectively.

1. Abstract of Emerging Trends in Scientific Research, 2014, Vol.1
DOI: 10.18488/journal.1002/2014.1/1002.1
1st
International Conference on Emerging Trends in
Scientific Research
15-16 March, 2014
Pearl International Hotel Kuala Lumpur, Malaysia
Conference Website: www.pakrdw.com
64
Paper ID: 283/14/1
st
ICETSR
Traditions, Entrepreneurship, And Creative Governance: A
Comparative Case Study of Cultural and Creative Industry
and City’s Transformation in Macau and Tallinn
Yan Liu1
--- Katrin Paadam2
--- Jihui Zhang3
1
Department of Public Economy, Tallinn University of Technology Tallinn, Estonia
2
Faculty of Humanities and arts, Macau University of Science and Technology Macau, China & Schools of
Media management, Zhejiang University of Media and Communication Hangzhou, China
3
Faculty of Humanities and arts, Macau University of Science and Technology Macau, China
Abstract
Cultural and creative industry is important drive for the economy, especially in economic
crisis and cities’ transformation, which have proven by some great cities like London, New
York, Brussels, Toronto and etc. Thus, some governments of the world adopted these
concepts to transform their cities expectantly by cultural and creative strategies or city
plans, it has heightening the hot spot of cultural and creative industry in public, incubating
creative entrepreneurs, and accordingly gradually changing the cities’ traditions where the
culture and creative industry stemmed from. This paper selects two cities which are in
transforming state with active governance to cultural and creative industry. They are
Macau and Tallinn located in Asia and Europe respectively. This research explores the
interactive effects of tradition, entrepreneurship, creative governance on evolving cultural
and creative industry and transforming city. The paper adopts qualitative and quantitative
methods together to collect the data such as governmental statistics analysis, participant
observing, in-depth interviewing of different groups, and finally comparatively analyzed
the first-hand data with constructive grounded theory. This paper focuses on the four
major results. First, entrepreneurship of the city is the key drive for evolving culture and
creative industry and transforming a city; second, the pattern of creative governance
influences cultivating entrepreneurship for cultural and creative industry; Third, more
importantly, transforming the city is closely related to the ability and model of the creative
governance imposing on changing the traditions of the city;finally, cultural and creative
industry is conducive to build creative milieu in specific area of the city and gradually
change the dependence on traditional development path of the city.