Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft, Manitou, Quintrex, boats and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft.

1. JUNE 2021
CORPORATE PRESENTATION

2. WHO WE ARE

3. 3
> BEING OUTDOORS MAKES US FEEL ALIVE
OUR PURPOSE
WE EXIST TO CREATE NEW WAYS
TO MOVE PEOPLE, SO THAT
EXPERIENCES ARE MEASURED IN
EMOTION RATHER THAN DISTANCE.
WE REIMAGINE THE WAY YOU
ACCESS YOUR WORLD.

4. OUR BRAND PROMISE
Our brand promise embodies what we do and why we
do it. It speaks to our unique heritage of ingenuity and
excellence behind our products and the unforgettable
experiences they deliver. It is about the machines we
build and the emotions they provide. A commitment to
always obsess about creating the very best experience
for our riders, without compromise.

5. 5
OUR PEOPLE ARE
INFORMED OPTIMISTS
WHO SEE THE WORLD AS
ONE BIG OPPORTUNITY,
WITH NO BOUNDARIES TO
THE ROAD OR THEIR AMBITIONS.
YEL L O W- B L O O D ED PEO PL E

6. O UR VAL UES
PASSION to keep moving
DRIVE to deliver our commitments
INGENUITY to defy conventions
TRUST to build strong partnerships
„
„ They make our culture unique, inform how we
act, and drive what we make.

7. 7
OUR BELIEFS
PROGRESS DOESN’T COME
FROM STANDING STILL
BEING OUTDOORS MAKES
US FEELALIVE
WE RIDE FOR THE JOURNEY,
NOT THE DESTINATION
„
„ The truths we share. The foundation of
everything we do.

8. OUR POINTS OF DIFFERENCE
BETTER ENGINEERED ACROSS EVERY
ENVIRONMENT
A CULTURE OF DARING
PROUDLY
RIDER-OBSESSED
„
„ The things that set us apart from
the rest.

9. OUR STORY
1959
1968
1970
1989
1998
2007
2010
2013
2018
2001
2003
SKI-DOO
AUTO-NEIGE
1942
SEA-DOO LYNX EVINRUDE
ROTAX ATV CAN-AM SSV
CAN-AM
SPYDER
BRP GOES
PUBLIC
Industry-first Ski-
Doo snowmobile
Industry-first Sea-
Doo PWC
Start up of Auto-neige
Bombardier Ltd
Acquisition of
the Rotax brand
Acquisition of the
Nordtrac Oy and
Lynx brands
Entry into the off-
road vehicle market
Acquisition of the
Evinrude and
Johnson brands
Industry-first
Can-Am Spyder
on-road vehicle
Entry into the side-by-
side vehicle market
BRP’s Initial
Public
Offering
Acquisition of the Alumacraft
and Manitou brands
BRP IS
OFFICIALLY
LAUNCHED
ALUMACRAFT, MANITOU
BRP enters the
Nasdaq
NASDAQ
2018
2019
TELWATER
Acquisition of Australian boat
manufacturer Telwater
2020
REFOCUS OF OUR
MARINE BUSINESS
Discontinuation of
Evinrude E-TEC and
E-TEC G2 outboard
engines

10. GLOBAL
PRESENCE

11. CO MPANY O VERVIEW
$6.0B
8
3,500
14,500
11
130
A N N U A L S A L E S
I C O N I C
D E A L E R S
M A N U F A C T U R I N G
F A C I L I T I E S
I N 6 C O U N T R I E S
C O U N T R I E S W H E R E D R I V E , R E S O U R C E F U L
E M P L O Y E E S W O R L D W I D E
+
+
O u r
B r a n d s
M O R E T H A N
A s o f J a n u a r y 3 1 , 2 0 2 1
O U R P R O D U C T S
A R E A V A I L A B L E
B R A N D S

12. 55.6%
15.5%
28.9%
CANADA
USA
INTERNATIONAL
GEOGRAPHIC SALES
O UR REVENUES
SALES
NEARLY HALF OF
GENERATED OUTSIDE
THE UNITED STATES
GROW
OUR DIVERSIFICATION
ALLOWS US TO

13. O UR DIVERSIF ICAT IO N
GLOBAL MANUFACTURING FOOTPRINT AND GEOGRAPHIC SALES
MANUFACTURING
FACILITIES IN 6 COUNTRIES
11
Manufacturing sites Distribution network Dealership network
3,500 DEALERS
+

14. 47.4%
30.7%
14.8%
7.1%
PRODUCT PORTFOLIO
YEAR-ROUND PRODUCTS
Can-Am SSV Can-Am 3WV
Can-Am ATV
Ski-Doo Snowmobile Lynx Snowmobile Sea-Doo PWC
SEASONAL PRODUCTS
Alumacraft
Fishing Boats
Manitou
Pontoon Boats
MARINE
Rotax OEM Engines Powersports PA&A
POWERSPORTS PA&A AND OEM ENGINES
O UR DIVERSIF ICAT IO N
Telwater
Aluminum Boats

15. INNOVATION

16. WE COMMIT TO ALWAYS OBSESS ABOUT
CREATING THE VERY BEST EXPERIENCE FOR OUR
RIDERS, WITHOUT COMPROMISE. „
„

17. 17
DESIG N & INNO VAT IO N CENT RE
• Meaningful innovations and disruptions for our consumers.
• Largest design centre in Canada.
• 10 complementary disciplines.
• Top talent from around the world.
„
„
CREATING THE FUTURE

18. 18
R & D CENTRES
OUR CENTRES
• Product Development Centre, Canada
• Rotax, Austria
OUR PARTNERSHIPS
• CTA, Sherbrooke
• RIC, Austria
We invest 4.5% of our annual revenues in R&D. We’re
pushing innovation daily.
„
„

19. 19
O UR AWARDS
CATEGORIES
• Design
• Performance
• Social Responsibility
• Leadership
• Health and Safety
We've been recognized for more than
our products.
AWARDS SINCE 2003
175 +

20. O UR PAT ENT S
1,500 + PATENTS &
APPLICATIONS
We are working on increasing that number by
filing patent applications every year for great
new inventions, protecting tomorrow's growth
platforms.
We’re not afraid to see things differently. Constant
curiosity makes us the first to uncover new solutions.
We innovate.
„
„

21. 21
EXPERIENCE

22. PO WERSPO RT S
G RO UP

23. 23
SNO WMO BIL ES
OUR POINTS OF DIFFERENCE
Before Ski-Doo, over 60 years
ago, there was no recreational snowmobiling. We invented it and
have been reinventing it ever since, delivering winter experiences
that defy expectations. Inspired by feedback from our brand
ambassadors and experienced riders, each new product
innovation takes the riding experience to new heights.
• #1 market share.
• Most complete lineup in the industry.
• Full lineup of 2-stroke and 4-stroke engines.
• Ski-Doo Summit 850 E-TEC turbo snowmobile: world’s first factory-
built, turbocharged two-stroke engine.

24. 24
SNO WMO BIL ES
to take on nature’s toughest challenges. Europe’s best-selling
snowmobile, they’ve been helping riders make the most of every
day of winter since 1967. In 2021, they became available in
Canada and the US.
Lynx snowmobiles are equipped
OUR POINTS OF DIFFERENCE
• #1 market share in Europe.
• Designed for rough conditions.
• Renowned race-proven “PPS” rear suspension.

25. WAT ERCRAF T
• #1 worldwide.
• Most complete lineup in the industry.
• Leader in innovation.
years ago, Sea-Doo has been continuously redefining the watercraft
industry, enabling fun and freedom for water-lovers everywhere. Sea-
Doo is not only the world’s first personal watercraft, it is also the
world’s best-selling brand of PWC, leading the way with rider-inspired
innovations and a focus on fun.
Since its launch over 50
OUR POINTS OF DIFFERENCE

26. slogan
O F F - R O A D VEH IC L ES ⎼ AT V
most powerful ATVs on the market, made for riders, ranchers, racers,
adventurers, and doers. The complete and customizable range enables
riders to find the model that’s just right for connecting with the land,
whether they’re working it or enjoying all it has to offer.
Can-Am all-terrain vehicles are the
OUR POINTS OF DIFFERENCE
• #3 worldwide.
• Rising market share.
• Premium product targeted to riding enthusiasts.
• Award-winning performance and quality.
• Performance, precision-engineered handling and rider-focused
design.

27. O F F - RO AD VEHICL ES ⎼ SSV slogan
Can-Am side-by-side vehicles are a
fearless ally to work or play, and often both. They have continued to gain
recognition in all categories, including the racing world. With outright
wins and multiple podium placements, they have dominated the Dakar
Rally for the last four years in a row.
OUR POINTS OF DIFFERENCE
• One of the largest and most varied offers in the industry.
• Entered the utility-Rec industry segment in 2015 with the introduction of the
Can-Am Defender model.

28. • 100,000+ ways to customize both the Rally and City versions.
O N- ROAD VEHICLES
OUR POINTS OF DIFFERENCE
OUR POINTS OF DIFFERENCE
the trike industry. By moving both wheels forward, it offered a
whole new level of stability, and made the open road accessible
to everyone.
The Can-Am Spyder revolutionized
• Motorcycle / sportscar cross, with stability, for an easy open-air experience.
Ryker is changing the face of riding in multiple ways. Affordable
and customizable, it appeals to a younger and more diverse
ridership.
Another first to market, the Can-Am

29. PROPULSION SYSTEMS
• Pioneer of the Rotax Max e-kart engine.
• High-performance reliable products.
• The Rotax MAX Dome concept is an innovative and exciting
indoor e-kart racing arena combined with gamification,
augmented reality technology and virtual entertainment.
OUR POINTS OF DIFFERENCE
reinventing mobility for over 100 years and are the heart of every BRP
powersports vehicle. For 50 years, they have been part of the BRP
product and brand portfolios. State-of-the-art technology and
innovative ways to showcase it get customers' hearts beating as they
explore the land, the water and the sky.
Rotax drive systems have been

30. MARINE
G RO UP

31. FISHING BOATS
OUR POINTS OF DIFFERENCE
Alumacraft has been synonymous
with fishing for 75 years, helping passionate anglers and boaters share
their love for nature and fishing. Fueled by an unwavering dedication to
the customer and the talent of its employees, Alumacraft designs and
engineers its boats to create better, hassle-free experiences, on and off
the water – whatever is in our boaters’ sights.
• We’re built tough, with a quality finish. Combining durability and
refinement that make people stop and look.
• We’re continuously looking for ways to exceed expectations for a fair
price.
• We engineer for fishability and versatility.

32. PO NT O O N BO AT S
OUR POINTS OF DIFFERENCE
been driven to exceed customers’ expectations and needs, redefining
what is possible on a pontoon. There’s the way others do it, and there’s
the Manitou way – higher standards, smarter innovation, and more
refined design. Manitou pontoons equal unrivalled experiences and
indescribable summers.
For over 35 years, Manitou has
• We stand out – from deck-down handling to deck-up design and experience.
• Our patented V-Toon and twin tube hulls are constructed to be the strongest
in the industry.
• We craft our pontoons inch by inch to deliver unrivalled experiences,
combining meticulous quality and innovation in every aspect of our product.

33. AL UMINUM BO AT S
• State-of-the-art manufacturing know-how and recognized products.
• Commitment to excellence and reputation for reliability of products.
• Innovative designs and advanced technology.
An Australian boating
favourite Australian
favourite for 75 years and counting, Quintrex forms, with its sister
brands – Stacer, Savage and Yellowfin Plate, a family of the most
iconic aluminum boat brands in the business. Manufactured at our
Telwater plant, the largest boat manufacturer in the South Pacific,
they represent endless days of fun on the water.
OUR POINTS OF DIFFERENCE

34. 34
PARTS
ACCESSORIES &
APPAREL

35. 35
PART S, ACCESSO RIES & APPAREL
We feel that parts, accessories and apparel are an
essential part of the rider’s adventure.
• Deep understanding of our rider’s needs as we share the same passion.
• Designed, engineered and tested by the same team that develops our vehicles.
• They allow our riders to truly express their love for our brands.
„
„
OUR POINTS OF DIFFERENCE

36. 36
CORPORATE
HEADQUARTERS
726 St. Joseph Street
Valcourt (Quebec) J0E 2L0
Canada