10. President is France’s #1 cheese but there’s a lot of room to grow elsewhere in
Europe.With entrenched habits keeping people buying local cheese e.g.
Cheddar in the UK, President only comes out for special occasions e.g.
Christmas
Drive penetration
1
We want to position President Brie as an everyday special food to entice a lot of
new cheese-lovers to buy President
Strengthen brand associations e.g. French, pleasure, expertise, quality
Build brand equity
2
what’s the business challenge &
opportunity?
11. The communication’s challenge
Build emotional relationships with President that prompt purchase
Capture and own the right expression of France to resonate across
multiple markets
Cut through with a lighter weight media plan then the competition
Create advertising that can support President for years
12. mood/tone/behaviour
It’s vital to capture authentic Frenchness and this is best expressed
through fresh food locations (market, bistro, fromagerie) and ambience,
rather than using a clichéd French spokesperson
These attractive foodie situations allow us to hero the product and show off
President’s food values and expertise naturally
President’s Frenchness is more urban, modern and at the heart of the
kitchen table than La Rustique, who have a traditional, country feel
13.
14. Presentation theme
‘Choosing Costain’ 1
148
178
214
Colour pallette for charts/diagrams
79
128
181
197
213
233
132
143
161
175
182
193
199
203
211
217
221
227
Regular
pointer
arrow
Highlight
pointer
arrow
Callout text for numeric
tables and charts only
Callout
Arrow
Map pointer
Map point
City / country
Name Detail
(description)
Name Detail
(description)
Title
Name Detail
(description)
Name Detail
(description)
Title
Team member box
Source Schumberger
Notes
1 For any acquisitions which increase holding
2 Exceptions
Source/note
Map
148
178
214
79
128
181
2011 2012 2013 2014
Timeline
A
11%
B
23%
C
11%
D
11%
E
11%
F
11%
G
11%
H
11%
Strapline
243
153
0
8
62
109
16. HSBC fire escape plan.
FSA
Bank of
America HSBC KPMG
Barclays
Waitrose
McGraw HillReuters
To River
Ferries
To the McDonald’s
Roundabouts
Jubilee Park
Canada
Square
Cabot
Square
Canary wharf
Canary wharf
To Ropemakers Fields
Via Narrow street
CITIGROUP
Black arrows show
exit directions in the
event of a full
evacuation of the
Canary Wharf estate
17. Scope of the problem
7100
870
World population
Undernourished
2010 – 2012
175 million
239 million
0
50
100
150
200
250
300
2010 2012
2010 – 2012 Low income countries
Population distribution
2010 – 2012 High income countries
15%
85%
High income
countries
Low income
countries
16
million
Population of
undernourished in
High income countries
13 million
16 million
0
2
4
6
8
10
12
14
16
18
2010 2012
Source : http://www.worldhunger.org/articles/Learn/world%20hunger%20facts%202002.htm#Number_of_hungry_people_in_the_world
18. “By improving nutrition, we
can build human capital
and fuel economic growth
for generations to come.
However, nutrition’s full
impact can only be
unleashed when all sectors
do their part”
UNICEF conceptual framework
Source : http://www.unicef.org/eapro/Brief_Nutrition_Overview.pdf
25. Stella Artois Toolkit
The Brand
PTW / PTR / PTC & Assortment
Media Strategy
Events
On Trade
Off Trade
RTM
Tech Sales
Initiatives
26. Stella Artois Toolkit
The Brand
The Ritual
The Chalice
The Legacy of the Stella Artois Chalice:
Part of a brewing tradition stretching back to 1366, Stella
Artois is a beer for true connoisseurs that’s also the best-
selling Belgian beer in the world. Integral to its success is
The Chalice – Stella Artois’ iconic glassware and the ideal
way to experience the pride of Belgium.
The Art Of The Belgian Pouring Ritual
The Belgians take beer seriously – and the Stella Artois
nine-step Pouring Ritual is beer at its most serious. Each
step serves a specific purpose, optimizing serving
consistency, drinking enjoyment, and the romance of the
beer itself.
Stella Artois should be skillfully poured
and artfully presented.
Belgium Artistry
35. Since then we’ve helped
If you’ve already made use of this service, thank you.
If you haven’t yet, read on and find out why you should...
Germany | Poland | France | Bulgaria | Czech Republic | Canada
nmark | Hungary | Slovakia | UK | Malaysia | Argentina | Russi
2
Introduction
deli
36. We take pride in our products:
we use only the freshest and
best quality ingredients.
And this is reflected in our
Award winning
5
42. To Barefootly Go
To dance like no-one’s watching
To sing like no-one’s listening.
To embrace life’s loves & laughs and feel an energy that
starts at the tips of your toes and ends, well, who knows
‘‘ ‘‘
To forget about Brand.
And Wine.
And Demographics.
And everything in between
To look down and discover
your feet are Bare.
And it’s time to Barefootly Go
‘‘
‘‘
‘‘
‘‘
To make friends on the journey
And walk a mile in their joy-filled shoes
If only they had some‘‘
‘‘
52. MILITARY
AEROSPACE
C-130 CENTRE OF EXCELLENCE
Lockheed Martin approved Hercules Heavy Maintenance Service Centre for Models
B to J complimented by unparalleled type engineering design capability
53. MILITARY
AEROSPACE
C-130 CENTRE OF EXCELLENCE
Lockheed Martin approved Hercules Heavy Maintenance Service Centre for Models
B to J complimented by unparalleled type engineering design capability
MULTI PLATFORM CAPABILITY
Design and maintenance approvals for a wide range of platforms – extensive
experience of capabilities integration and platform support on militarised civil
platforms.
54. MILITARY
AEROSPACE
C-130 CENTRE OF EXCELLENCE
Lockheed Martin approved Hercules Heavy Maintenance Service Centre for Models
B to J complimented by unparalleled type engineering design capability
MULTI PLATFORM CAPABILITY
Design and maintenance approvals for a wide range of platforms – extensive
experience of capabilities integration and platform support on militarised civil
platforms
SUPPORT SERVICES FRAMEWORK
Material, technical and manpower services tailored to customer needs
55. MILITARY
AEROSPACE
C-130 CENTRE OF EXCELLENCE
Lockheed Martin approved Hercules Heavy Maintenance Service Centre for Models
B to J complimented by unparalleled type engineering design capability
MULTI PLATFORM CAPABILITY
Design and maintenance approvals for a wide range of platforms – extensive
experience of capabilities integration and platform support on militarised civil
platforms
SUPPORT SERVICES FRAMEWORK
Material, technical and manpower services tailored to customer needs
AIRCRAFT MODIFICATIONS AND CAPABILITY INSERTION
Full range of capabilities to enable design, integration, test and certification of
modification, capability enhancement, mid-life structural and avionic upgrades
56. C-130 CENTRE OF EXCELLENCE
Lockheed Martin approved Hercules Heavy Maintenance Service Centre for Models
B to J complimented by unparalleled type engineering design capability
MULTI PLATFORM CAPABILITY
Design and maintenance approvals for a wide range of platforms – extensive
experience of capabilities integration and platform support on militarised civil
platforms
SUPPORT SERVICES FRAMEWORK
Material, technical and manpower services tailored to customer needs
AIRCRAFT MODIFICATIONS AND CAPABILITY INSERTION
Full range of capabilities to enable design, integration, test and certification of
modification, capability enhancement, mid-life structural and avionic upgrades
FLEET SUSTAINMENT
Integrated total through life support solutions for military aircraft platforms including
full logistic support analysis, fatigue analysis and obsolescence management
MILITARY
AEROSPACE
58. AVIATION
SERVICES
TECHNICAL SERVICES
Design, Manufacture, Installation, Maintenance, Modification, Training and Paint
Hawker, Beechcraft and HondaJet Authorised Service Centres
AIRCRAFT MANAGEMENT AND CHARTER
Aircraft Management and business jet charter through FlairJet
59. AVIATION
SERVICES
TECHNICAL SERVICES
Design, Manufacture, Installation, Maintenance, Modification, Training and Paint
Hawker, Beechcraft and HondaJet Authorised Service Centres
AIRCRAFT MANAGEMENT AND CHARTER
Aircraft Management and business jet charter through FlairJet
SALES AND ACQUISITION
HondaJet Northern Europe Dealer and aircraft brokerage through Marshall Aircraft
Sales
60. AVIATION
SERVICES
TECHNICAL SERVICES
Design, Manufacture, Installation, Maintenance, Modification, Training and Paint
Hawker, Beechcraft and HondaJet Authorised Service Centres
AIRCRAFT MANAGEMENT AND CHARTER
Aircraft Management and business jet charter through FlairJet
SALES AND ACQUISITION
HondaJet Northern Europe Dealer and aircraft brokerage through Marshall Aircraft
Sales
FBO
VIP executive terminal and hangar facility at Birmingham International Airport
62. CIVIL AIRCRAFT PROGRAMMES
VIP completions, Interior/IFE upgrades, Self Protection Systems, Connectivity,
Range Extension/Auxiliary Fuel Tanks
REFINISHING
One of the largest refinishing facilities in Europe – skills and expertise to perfect the
art of refinishing
CIVIL
AEROSPACE
63. CIVIL AIRCRAFT PROGRAMMES
VIP completions, Interior/IFE upgrades, Self Protection Systems, Connectivity,
Range Extension/Auxiliary Fuel Tanks
REFINISHING
One of the largest refinishing facilities in Europe – skills and expertise to perfect the
art of refinishing
TRAINING
AeroAcademy - Advanced Apprenticeships, Foundation Degree and Technical
Training, EASA Approved Part 147 Training Centre
CIVIL
AEROSPACE
64. CIVIL
AEROSPACE
CIVIL AIRCRAFT PROGRAMMES
VIP completions, Interior/IFE upgrades, Self Protection Systems, Connectivity,
Range Extension/Auxiliary Fuel Tanks
REFINISHING
One of the largest refinishing facilities in Europe – skills and expertise to perfect the
art of refinishing
TRAINING
AeroAcademy - Advanced Apprenticeships, Foundation Degree and Technical
Training, EASA Approved Part 147 Training Centre
AEROPEOPLE
Recognised as one of the world’s leading dedicated Aerospace and Autosport
technical services providers. EASA Part 145 Approved for Aviation Line
Maintenance
65. SHELTERS
System Integration Design and Manufacture, support of complex shelters - more
than 5,000 tactical shelters in over 250 configurations
AEROSTRUCTURE
AND
LAND SYSTEMS
66. SHELTERS
System Integration Design and Manufacture, support of complex shelters - more
than 5,000 tactical shelters in over 250 configurations
DEPLOYABLE SHELTERS
Integration of deployable systems for medical, forensics and CBRN and NBC –
fostering long-term relationships and value adding support
AEROSTRUCTURE
AND
LAND SYSTEMS
67. SHELTERS
System Integration Design and Manufacture, support of complex shelters - more
than 5,000 tactical shelters in over 250 configurations
DEPLOYABLE SHELTERS
Integration of deployable systems for medical, forensics and CBRN and NBC –
fostering long-term relationships and value adding support
VEHICLE DESIGN
System design and Integration for modification of vehicles - 80,000 vehicle bodies,
9,500 DROPS flat racks and 7,500 load beds
AEROSTRUCTURES
Design, manufacturing, integration, test and certification of auxiliary fuel tanks,
auxiliary fuel systems and in-flight refuelling probes
AEROSTRUCTURES
AND
LAND SYSTEMS
68. AIRCRAFT EQUIPMENT
Complete design, certification, manufacture and through-life support of composite
aircraft structures and equipment
ADVANCED
COMPOSITES
69. AIRCRAFT EQUIPMENT
Complete design, certification, manufacture and through-life support of composite
aircraft structures and equipment
NAVAL AND MARINE COMPONENTS
Design and manufacture of large complex composite structures for both surface ships
and submarines
ADVANCED
COMPOSITES
70. AIRCRAFT EQUIPMENT
Complete design, certification, manufacture and through-life support of composite
aircraft structures and equipment
NAVAL AND MARINE COMPONENTS
Design and manufacture of large complex composite structures for both surface
ships and submarines
MISSILE COMPONENTS AND LAUNCHERS
Developed specialist tools and techniques for the design and manufacture of
composite missile components and weapon carrier structures
ADVANCED
COMPOSITES
71. AIRCRAFT EQUIPMENT
Complete design, certification, manufacture and through-life support of composite
aircraft structures and equipment
NAVAL AND MARINE COMPONENTS
Design and manufacture of large complex composite structures for both surface
ships and submarines
MISSILE COMPONENTS AND LAUNCHERS
Developed specialist tools and techniques for the design and manufacture of
composite missile components and weapon carrier structures
RAIL AND UAV
Complete spectrum of engineering services, from concept to delivery, to supply our
customers with lightweight, aerodynamic and corrosion-resistant structural
composite replacements and test specialists
ADVANCED
COMPOSITES
82. 1 Drive superior value to
Vodafone for the short and the
long term
2 Excel in delivery and realize the
highest client satisfaction level
3
Be Accenture’s flagship for ‘the
new’, help Vodafone shape its
future and leave a heritage for
Vodafone’s and Accenture’s
next generations to build on
4 Build long term, value-based
client relationship
5 Be the most significant client
account in Accenture
6
Run the most efficient and
effective account management
processes in Accenture - focus
on shaping the future, not
fixing the past
7 Provide the best opportunities
for our people to grow and
develop
83. We aim to spot, create and deliver tangible value to Vodafone, on time, every time
Our target for client satisfaction is to meet or exceed the Accenture norm (6.0) for
each engagement we take on for Vodafone.
Excel in delivery and realize the
highest client satisfaction levels
84. DAC Beachcroft Madrid
Un servicio global para el mercado de seguros
La oficina española de esta red internacional es notablemente
respetada por su trabajo en litigios de seguros, y se destaca por la
calidaddesuservicioyproactividad.
– Legal 500 2015
DAC Beachcroft SLPU, Paseo de Recoletos, nº 3, 6º planta, Madrid, España. T +34 917816300. www.dacbeachcroft.com
