Viacom presentation

1. Viacom & The Community
By Anthony Rowe

2. Chapter 1
The Challenge of Organizational Communication

3. Article Overview
• The article “Viacom Turns Up For Good” explains some of the things
that Viacom does to improve local communities.
• Main topics in the article include:
• Building inclusive societies
• Pioneering social change
• Promoting healthy living
• Inspiring future generations

4. Globalization
• Globalization- the act of globalizing, or extending to other or all parts
of the world

5. Background
• Viacom is an American global mass media company with focus
primarily in film and cable television. In terms of revenue, its
currently the sixth largest broadcasting and cable company in the
world.
• On December 31, 2005, Viacom was created as a spin-off from CBS
Corporation.
• Viacom operates approximately 170 networks reaching 700 million
subscribers in 160 countries.

7. Changing Demographics
• Demographics refer to statistical descriptions of characteristics of a
population, such as age, race, income, educational attainment, etc..
Large companies like Viacom focus on demographics in order to
expand their business.

8. Viacommunity
• Viacommunity is the company’s corporate social responsibility (CSR)
branch. ​Viacommunity’s mission is to better the communities which
Viacom serves, and make a positive social impact on the people and
areas where they work and live.

9. Viacommunity
• “By partnering with local and national organizations, schools,
community groups, foundations, and corporations, Viacommunity
addresses a spectrum of issues and causes, from sustainability to
HIV/AIDS and gender equality. The company is leading its industry
peers in tackling difficult issues and turning moments into
movements”.

10. Building Inclusive Societies
• The company has made celebrating diversity and advocating for
inclusion a main priority. The MTV network has partnered with the
Anti-Defamation League, GLAAD, the NAACP and the Trevor Project,
to help bring people closer together.

11. Pioneering Social Change
• To raise awareness of domestic violence and sexual assault Viacom
partnered with the Joyful Heart Foundation and the NO MORE
campaign. The purpose of the campaign is to dispel myths and
excuses that perpetuate sexual assault and domestic violence by
getting people to talk openly about the issues.

12. Climate Change

13. Climate change
• Scientists believe that climate change is causing sea levels to rise,
glaciers to shrink, and permafrost to melt. “These changes in the
natural environment lead to additional changes in plant and animal
life, as growth patterns change in response to shifting environmental
conditions”.

14. Get Dirty
• “Get Dirty” is Nickelodeon’s campaign designed to encourage kids to
help the environment year-round. The initiative educates kids about
wildlife conservation and protecting the environment, and challenges
them to participate in environmentally friendly activities.

15. Promoting Healthy Living
• “MTV’s Staying Alive Foundation is now the world’s largest youth-
focused HIV initiative, helping millions of young people get smarter
about their sexual health and welfare. The foundation works in two
ways: distributing hard-hitting and thought-provoking original
programming and providing four-year grants to young activists who
run HIV-prevention projects in their local communities, armed with
effective tools and training.”

16. • Viacom believes that all children should stay active. So, once a year,
all Nickelodeon websites and channels go dark from 12 p.m. to 3 p.m.
on the network’s Worldwide Day of Play.

17. Inspiring Future Generations

18. • Viacom believes that education is vital to a healthy society. They use
their various media platforms and resources to help audiences get the
best education they can.
• “Through BET’s Next Level campaign, the network encourages its core
audience of 16- to 25-year-olds to stay in school, attain higher
education and avoid dropping out.”

19. Summary
• Viacom is the perfect example of a corporation facing the many
challenges of globalization. They’ve created numerous programs
catered towards helping the environment and bringing people closer
together. I believe that there initiatives are very beneficial for society.

20. Works Cited
• Http://www.triplepundit.com/author/joi-sears/. "Viacom Turns Up
For Good." Triple Pundit People Planet Profit. N.p., 22 May 2016.
Web. 17 Sept. 2016.
• Miller, K. (2015). Organizational communication: Approaches and
processes (7th ed.). Stamford, CT: Cengage Learning.