It is very useful.

1. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 1
Enhancing Presentations with
Slides and Other Visuals

2. 2
Structure of Presentation
1. Role of Visuals
2. Steps to Write Content
3. Design Consistency
4. Transitions and Builds
5. Non Content Slides
6. Determination of Readiness
7. Checklist: Enhancing PPT with Visuals
8. Online Presentation
9. class

3. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 3
Planning Visual Aids
Quality and Impact
Audience Learning
Professional Image

4. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 4
Selecting Visual Aids
Overhead Transparencies
Electronic Presentations
Chalkboards or Whiteboards
Flip Charts of Flip Books
Other Visual Combinations

5. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 5
Verifying Design Plans
• Use visuals to help your audience
• Make words and visuals work together
• Double-check cultural assumptions
• Prefer simplicity and accuracy
• Use your time wisely

6. Presentation Style
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 6

7. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 7
Creating Effective Slides
Selecting
Design
Being
Consistent
Adding
Animation
Writing
Content
Modifying
Graphics

8. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 8
Select a
Central Idea
Use Parallel
Grammar
Use Short
Phrases
Use Short
Titles
Limit the
Content
Prefer the
Active Voice
Writing Readable Content

9. Writing Readable Content

10. Using Bullets
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 10

11. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 11
Modifying Graphics for Slides
Use
Whitespace
Highlight
Key Points
Choose a
Clear Font
Reduce
Details
Avoid
Repetition
Shorten
Numbers

12. Graph for slides

13. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 13
Selecting Design Elements
Color Schemes
Background Designs
Artwork and Visuals
Fonts and Type Styles

14. 14
Color and Emotions

15. 15
Distraction from Decorative

16. 16
Readable Fonts
Serifs at the end of each letter make reading difficult. (Times New Roman)
San serif fonts – Arial are better choice for slides.

17. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 17
Achieving Consistency
Slide Master Feature Layout Templates
Color Choices
Font Styles
Design Elements
Bulleted Lists
Charts
Graphics

18. 18
Presentation Slide Master

19. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 19
Adding Animation and
Special Effects
Functional Animation
Transitions and Builds
Action Buttons/Hyperlinks
Multimedia Elements

20. 20
Builds
Five Objectives of Business
• Survival
• Stability
• Growth
• Efficiency
• Profitability

21. 21
Hyperlinks

22. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 22
Completing Slides and
Support Materials
Readable
Simple
and Consistent
Audience-Centered
Clear and Focused
Concise and
Grammatical
Fully Operational

23. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 23
Enhancing Presentations
Title Slides
Agenda Slides
Navigation Slides
Running Headers

24. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 24
Charts
or Diagrams
Case Studies
Magazine
Articles
Copies
of Slides
Technical
Papers
Lists
of Websites
Creating Effective Handouts

25. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 25
Practicing Your Delivery
Present Naturally
Track Your Time
Check the Equipment
Speak Clearly

26. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 26
Practicing Your Delivery
Introduce the Slides
Anticipate Objections
Plan for Questions
Check Message Clarity

27. CHECKLIST: Enhancing PPT
with Visuals
Planning Your Presentation Visuals
• Make sure you and your message remain the
focus of your presentation, not your visuals.
• Message V. Visuals.
• Select your visuals carefully to support your
message; use a combination of visuals if
needed.
• Visual to support message.
• Combination of Visuals

28. CHECKLIST: Enhancing PPT
with Visuals
Planning Your Presentation Visuals
• Review your plan for each visual to make
sure it truly supports your message.
• Review visuals.
• Follow effective design principles, with an
emphasis on accuracy and simplicity.
• Follow design Principles.
• Accuracy and simplicity is must.

29. CHECKLIST: Enhancing PPT
with Visuals
Planning Your Presentation Visuals
• Use your time wisely so that you have plenty
of time to practice your presentation.
• Time management for practice.

30. CHECKLIST: Enhancing PPT
with Visuals
Creating Effective Slides
• Readable content from everywhere in the room.
• Write short, active, parallel phrases that support, not
replace, your spoken message.
• Avoid complete sentences unless you need to quote
verbatim.
• Limit the amount of text so that your audience can
focus on listening, not reading.
• Simplify print graphics for use on slides but don’t
oversimplify.

31. CHECKLIST: Enhancing PPT
with Visuals
Creating Effective Slides
• Use color to emphasize important ideas,
create contrast, and isolate visual elements.
• Color to emphasize:
– Important ideas,
– Contrast, and
– Isolate visual elements.

32. CHECKLIST: Enhancing PPT
with Visuals
Creating Effective Slides
• Few colors, use consistently.
• Background v. foreground.
• No decorative artwork
• Only functional artwork to support message.
• Font selection and Number of fonts.
• Slide masters for consistency.
• Animation to support.

33. CHECKLIST: Enhancing PPT
with Visuals
Creating Effective Slides
• Subtle transitions.
• Hyperlinks and action buttons for flexibility.
• Multimedia to engage audience

34. CHECKLIST: Enhancing PPT
with Visuals
Completing Slides and Support Materials
• Review for accuracy consistency, and clarity.
• Slides are fully operational.
• Slide sorter to verify and adjust the sequence.
• Backup plan if electronic presentation fails.
• Navigation and support slides.
• Handouts for presentation message.
• Practice for smooth presentation.

35. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 35
Presenting Online
Disadvantages
Advantages
Cost Savings
Convenience
Technology Issues
Training Issues
Global Reach Limited Feedback

36. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 36
Online Presentations
Get Frequent
Feedback
Consider the
Audience
Fine-Tune the
Presentation
Send Preview
Materials
Keep Content
Simple

37. © Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 37
Online Presentations
Consider a
Moderator
Engage the
Audience
Use Technology
Wisely
Ensure
Compatibility
Get Everyone
Connected

38. 38
Thank You

39. 39
Silk Route to e Route