6. Analytics / Measurement
• Traffic Volume and Sources - Search
engines, Keywords, Social media etc.
• Online goal conversion and business
metrics
• Visitor Behaviour
Tracking
• Key Performance
Metrics (KPM)
• ROI
10. Some examples
• Over 750 relevant keyword listings on the first two pages of the
search engines
• 300+ relevant keyword listings on the first two pages of the
search engines
• Traffic increased from 17,000 per month to 112,000 per month
• Search engine traffic increased from less than 200 per month to
4000 per month
• Lead generation searches up from 850 per month to 18,000 per
month
• Monthly quote requests up from 30 to over 1100
• Overall requests up from <200 to >1,000
• Significant order example: $700k plus $400+ per year military
contract
• $140k plus order to Australian company
• 75% of business now coming from Internet