1. How’s That Web Presence
Working For You?
7 Steps to start creating an online presence
that attracts new clients
Thursday, May 11, 2012, 8am
Fairwinds-Brighton Court, Lynnwood, WA
Presented by:
Melinda Davies, WSI Digital Marketing Consultant
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2. AGENDA
1. Welcome
2. Introductions
3. Objectives
4. 7 Steps
5. Next steps …
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3. WELCOME
 You are part of history!
 Valuable information for local
business owners
 More events to come …
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4. INTRODUCTIONS
Your Name
Your Business
One item you want
to learn today!
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5. OBJECTIVES
 Interactiveworkshop
 Information to help
YOUR business
 Tangible next steps
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6. Why Digital Marketing is Important to
YOUR Business
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7. Your Customers are Becoming Digitized
… and the pace is increasing!
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8. … and so is YOUR business
It’s becoming more digitized every day!
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9. Let’s begin!
How’s that web presence
working for you?
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10. #1-Take INVENTORY of your online presence
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11. 11

12. #1-Take INVENTORY of your online presence
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13. #2-Understand where YOUR
customers/clients spend time online
 Who is your target customer/client?
 How do customers/clients interact
with your business currently?
 Ask current customers/clients:
How would they like to interact?
 And listen …
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14. #3-Define needs & priorities
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15. #3-Define needs & priorities
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16. #4-Be consistent
With your business information (NAP):
 Name
 Address
 Phone
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17. #5-Create content & be interesting!
 Content is the currency ($$$$$) on
the Internet!
 No selling
 Provide information & value
 Be creative
 Use photos & videos
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18. #6-Ask for feedback & reviews
1) Claim review sites
(Google, Yahoo, Bing, Yelp, Foursquare, etc.
)
2) Ask for feedback (develop process)
3) Listen
4) Respond (like a human)
5) Consider adjusting processes/policies
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19. #7- Review results
 Review analytics
 Adjust strategy/budget if
needed
 Re-evaluate goals
 Start over!
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20. NEXT STEPS
Keep an open mind
Commit to trying
Let me know how you are doing
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21. QUESTIONS?
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22. About WSI
We Simplify the Internet
WSI is the largest digital
marketing company in the
world -- focused on helping our
clients achieve
Profitable Growth.
Melinda Davies
melinda@wsimarketingplus.com
425-954-7544
www.facebook.com/WSIMDavies