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Long-term Memory
Long-Term Memory
Declarative Memory
(Explicit)
Non-Declarative Memory
(Implicit)
Declarative Memory
(Explicit)
Non-Declarative Memory
(Implicit)
Long-Term Memory
Episodic Semantic
Procedural Conditioning Priming Other
Photo A Photo B
Mere exposure effect
PRIMING
Lexical Decision Task
milk
“yes”
mlep
“no”
Implicit Memory
• “Clean hands and a pure heart”
Conceptual metaphors help link the abstract to the
concrete.
• Episodic memory – autobiographical memory related
to a specific experience.
• Semantic memory – general information and
knowledge.
Semantic
Networks
• Expansion of
Hierarchical
Model
H.M.
Amnesia
• Retrograde
loss of previous memories
• Anterograde
inability to form new memories
Mirror Drawing Test
• Conscious awareness
Word Recall
• Priming
• Imagery
To remember:
“Monkey, briefcase,
spiral, dentist”
Enriching Encoding: Improving
Memory
How can we improve memory?
• Elaboration
– linking information at the time
encoding
• Thinking of examples
Forgetting
If we remembered everything, we should on most
occasions be as ill off as if we remembered nothing.
William James
Encoding Failure
Ebbinghaus’s Forgetting Curve
Distributed vs. Massed Practice
Rate of learning a
typing skill for a range
of training schedules:
0
5
10
15
20
25
30
35
40
45
50
P
e
r
f
o
r
m
a
n
c
e
Massed 1 min 1 day
Mirror tracing task
•20 trials of learning
• Massed
• 1 min between trials
• 1 day between trials
The Distributed Practice Effect
Spaced presentation
(i.e. study) enhances
memory for a variety
of materials
 Context
 Semantic associations
 Transfer?
Successfully testing
yourself strengthens
memories more than
passively studying items
Spacing Effect Generation Effect
Recognition vs Recall Retention
• Retention – the proportion of material
retained
Retrieval Failure
Types of Retrieval Failure
• Decay
– Memory traces erode with the passage of time
– No longer a valid theory of forgetting
• Interference
– Influenced by type of information
Interference theory
• Forgetting is a result of some memories
interfering with others
– Proactive interference
• Old memories interfere with ability to remember
new memories
– Retroactive interference
• New memories interfere with ability to remember
old memories
– Interference is stronger when material is similar
If you call your new girlfriend
your old girlfriend’s name.
Retrieval & Retrieval Failure
• Encoding specificity
• Transfer-appropriate
processing
• The tip-of-the-tongue
phenomenon (TOT)
 False memories
False Memories
Anytime we identify something as previously
experienced, we note details of this
experience. A misidentification of any one of
these details can be considered a false
memory.
Recognition Rates
Activation-Monitoring Theory
Each piece of information experienced
activates a network of distinct associations,
spreading to irrelevant associates as well
Schemas
• Organized cluster of knowledge about a
particular object or event from previous
experience
• Useful tool for understanding our world
– Quickly assess
– Fill in gaps
• Can lead to false insertions
Suggestibility
• Elizabeth Loftus (1974)
– Students viewed films
depicting vehicle accidents.
– Asked: “How fast where the
cars going when they ___
each other?”
“hit,” “smashed into,”
“collided with,”
“bumped,” “contacted”
Suggestibility
Verb Mean Speed Estimate
Smashed 40.8
Collided 39.3
Bumped 38.1
Hit 34.0
Contacted 31.8
Post-Event Information Integration
• “Did another car pass the red Datsun while it was
stopped at the stop [yield] sign?”
– Consistent sentence: falsely recognize photo 25%
– Inconsistent sentence: falsely recognize photo 60%
Loftus (1979)
Implanted Memory
• Titles of 2 events w/4 details
each
 1 true & 1 false
 3 interviews over 2 wks
• Guided imagery for false
event
• Nightly attempts to recall
• 7/19 (36.8%) recalled being
attacked by an animal
• 33% WERE WILLING TO WAGER $$
Flashbulb Memory
Eye-witness testimony
• Post-event integration of information
• Implanted memory
• How does this translate to actual forensic
evidence?
Demonstration Implications
• Exemplifies how seeing a leading photo or person
in a line-up is enough to cause a misidentification
• A-MT: don’t recollect all of the details and fill in
the gaps
• Also, an example of remembering the
information correctly, but getting the source of
the remembered info wrong
Automatic Controlled
Activation Monitoring
• Activation of the information can be relatively
automatic
• Monitoring, or making decisions about that
information, requires controlled processing
Information & Source

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PoP wk 8