Tell Your Story: Business Storytelling for Arts Professionals

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Stories, not hard-sell pitches, are the best way to make connections and sell your work. Here's a storytelling presentation I made for arts professionals.

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Tell Your Story: Business Storytelling for Arts Professionals

  1. 1. StorySelling for Artists Make connections. Promote your work. Bruce Hale
  2. 2. Story is about CONNECTION
  3. 3. Stories... are the fast train to the brain
  4. 4. Number of persuasive messages per day?
  5. 5. Number of persuasive messages per day? 5,000 (According to Adbusters Magazine)
  6. 6. How do you break through the clutter?
  7. 7. Stories stick
  8. 8. From storytelling...
  9. 9. Stories help you help the listener make a decision
  10. 10. Left brain Numbers Logic “Just the facts, ma’am” LEFT BRAIN:
  11. 11. Right brain Images Emotions Color Stories
  12. 12. Who’s in control?
  13. 13. Why stories work To feel with = To act for
  14. 14. What do galleries and grant organizations want to know?
  15. 15. Everybody has a story to tell
  16. 16. The Five Fundamentals of StorySelling
  17. 17. 1. Listen before you speak
  18. 18. 2.Tell what’s true in you
  19. 19. In your StorySelling quiver... Values stories Creation stories Mistakes stories ‘Why I’m here’ story
  20. 20. 3. Have a hero with a problem
  21. 21. HERO = one person to identify with PROBLEM = lifeblood of story
  22. 22. 4. Get hooked on a feeling
  23. 23. What creates emotion? • telling details • pause & see it • letting yourself feel
  24. 24. 5. Begin with the end in mind
  25. 25. Serve your point • KNOW your point -- listener’s action • THROW OUT what doesn’t serve it • Keep things SHORT & SWEET (2-3 min.)
  26. 26. The Five Fundamentals Listen Tell what’s true Hero with problem Emotion Point
  27. 27. Telling your story • One person = timer • 3 minutes maximum • Feedback: What worked, what could be improved, what you felt • Just say:“Thank you”
  28. 28. The story not told
  29. 29. StorySelling for Artists Make connections. Promote your work. Bruce Hale www.brucetalks.com

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