Outcome not Output - Maraspin

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Slides from Stefano Maraspin talk @Codemotion Roma 2014

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Outcome not Output - Maraspin

  1. 1. Outcome not Output A story of Lean UX Adoption Codemotion Rome, Italy – 11/04/2014 CC BY-NC-SA 3.0 - http://creativecommons.org/licenses/by-nc-sa/3.0/
  2. 2. STEFANO MARASPIN
  3. 3. STEVE
  4. 4. @maraspin
  5. 5. http://www.mvlabs.it/
  6. 6. ENTERPRISE DEVELOPMENT
  7. 7. REWIND
  8. 8. TEXTBOOKS
  9. 9. PROJECT DELIVERY
  10. 10. CUSTOMER REACTION
  11. 11. Moving to Agile… 13 http://popdigital.ca/2013/01/19/the-agile-drupalist/
  12. 12. HAPPY CUSTOMERS
  13. 13. IN TIME, WITHIN BUDGET
  14. 14. MEETING EXPECTATIONS
  15. 15. REALLY?
  16. 16. WHOSE EXPECTATIONS?
  17. 17. USER STORIES
  18. 18. 20
  19. 19. 21
  20. 20. 22
  21. 21. CUSTOMER
  22. 22. CUSTOMERUSER
  23. 23. 25
  24. 24. TOOLS VS GOALS
  25. 25. USERS PERSPECTIVE
  26. 26. UX Design Before Development 29 http://www.flickr.com/photos/magia3e/5990317864/ Done upfront
  27. 27. ANALYSIS TAKES TIME
  28. 28. SOMETIMES TOO MUCH…
  29. 29. UCD OR AGILE?
  30. 30. THE TYRANNY OF OR
  31. 31. The Zero Sprint Approach 34 http://www.flickr.com/photos/magia3e/5990317864/ Week One Week Two
  32. 32. BEWARE OF HAND OFFS
  33. 33. BEWARE OF HAND OFFS
  34. 34. BEWARE OF HAND OFFS
  35. 35. BEWARE OF HAND OFFS
  36. 36. BEWARE OF HAND OFFS
  37. 37. US VS THEM
  38. 38. SHARED GOAL
  39. 39. Welcome Agile UX 42 http://www.flickr.com/photos/magia3e/5989772879
  40. 40. CROSS FUNCTIONAL TEAM
  41. 41. T-Shaped Professionals 44 Breadth of Knowledge TechnicalDepth
  42. 42. USER NEEDS BUSINESS GOALS
  43. 43. USER NEEDS BUSINESS GOALS PROJECT COSTS
  44. 44. PARALYSIS
  45. 45. GROUPTHINKING
  46. 46. ABILENE PARADOX
  47. 47. THE LEADER ROLE
  48. 48. • Leader shall be impartial (at least at first) • Divide group, then reunite to air differences • Welcome outside feedback 51
  49. 49. COLOCATION
  50. 50. ARTIFACTS
  51. 51. Personae Source: MV Labs Project – Images with Creative Commons License from the web
  52. 52. NOT JUST ROLES
  53. 53. PROTO-PERSONAE
  54. 54. VALIDATING USER STORIES
  55. 55. AVOIDING WASTE
  56. 56. 60
  57. 57. MEET CARLA
  58. 58. 62
  59. 59. WIREFRAMES
  60. 60. STYLE GUIDES
  61. 61. UBIQUITOUS LANGUAGE
  62. 62. WORK EXTERNALIZED
  63. 63. 67
  64. 64. 68
  65. 65. SPECIFICATION BY EXAMPLE
  66. 66. • Acceptance Criteria • Documentation • Regression 70
  67. 67. 100% TEST COVERAGE?
  68. 68. Agile practitioners don’t adopt processes. They adapt according to the current context - A. Hunt
  69. 69. REQUIREMENTS OR HYPOTHESIS?
  70. 70. what?
  71. 71. how
  72. 72. why?
  73. 73. features
  74. 74. features
  75. 75. outcomes
  76. 76. Outcome not output
  77. 77. Thank you for your attention Stefano Maraspin @maraspin
  78. 78. Resources 85
  79. 79. Resources 86
  80. 80. @maraspin
  81. 81. Photo Credits • http://www.flickr.com/photos/stevedave/2975730348 • http://www.flickr.com/photos/pedromourapinheiro/2348331422 • http://www.flickr.com/photos/wallyg/2421926775 • http://www.flickr.com/photos/seemsfinehamburg/4514890993 • http://www.flickr.com/photos/gary_dunaier/2404403331 • http://www.flickr.com/photos/gary_dunaier/2404402271 • http://www.flickr.com/photos/whartz/1404593421/ • http://www.flickr.com/photos/midatlanticbulldogrescue/2143620643 • http://www.flickr.com/photos/manicstreetpreacher/3725005364/ • http://www.flickr.com/photos/jakuza/2728096478/ • http://www.flickr.com/photos/lucasvieira/2551532145/ • http://www.flickr.com/photos/dlp/6097111286/ • http://www.flickr.com/photos/captain-k/3872566862/ • http://www.flickr.com/photos/bk1bennett/2969083199/ • http://www.flickr.com/photos/sunnyuk/3240916291/ • http://www.flickr.com/photos/practicalowl/4098547561/ • http://www.flickr.com/photos/marksinderson/6973804350 • http://www.flickr.com/photos/altgnjoey/9614493371/ • http://www.flickr.com/photos/cdevers/5770961200 • http://www.flickr.com/photos/unitopia/3179070407 • http://www.flickr.com/photos/chubbybat/1751149642 • http://www.flickr.com/photos/themichaelsmith/4399654643 • http://www.flickr.com/photos/jpartogi/4131283193 • http://www.flickr.com/photos/tomcarbone/2817253412/ • http://www.flickr.com/photos/singapore2010/4903325071/ • http://www.flickr.com/photos/mikecogh/8698837600/ • http://www.flickr.com/photos/markusthorsen/3091394736/ • http://www.flickr.com/photos/szene/4763604492/ • http://www.flickr.com/photos/jordoncooper/79555741/ 88
  82. 82. Stefano Maraspin @maraspin

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