Slides from Stefano Maraspin talk @Codemotion Roma 2014

1. Outcome not Output
A story of Lean UX Adoption
Codemotion Rome, Italy – 11/04/2014
CC BY-NC-SA 3.0 - http://creativecommons.org/licenses/by-nc-sa/3.0/

2. STEFANO MARASPIN

3. STEVE

4. @maraspin

5. http://www.mvlabs.it/

7. ENTERPRISE DEVELOPMENT

8. REWIND

10. TEXTBOOKS

11. PROJECT DELIVERY

12. CUSTOMER REACTION

13. Moving to Agile…
13
http://popdigital.ca/2013/01/19/the-agile-drupalist/

14. HAPPY CUSTOMERS

15. IN TIME, WITHIN BUDGET

16. MEETING EXPECTATIONS

17. REALLY?

18. WHOSE EXPECTATIONS?

19. USER STORIES

20. 20

21. 21

22. 22

23. CUSTOMER

24. CUSTOMERUSER

25. 25

26. TOOLS VS GOALS

27. USERS PERSPECTIVE

29. UX Design Before Development
29
http://www.flickr.com/photos/magia3e/5990317864/
Done upfront

30. ANALYSIS TAKES TIME

31. SOMETIMES TOO MUCH…

32. UCD OR AGILE?

33. THE TYRANNY
OF OR

34. The Zero Sprint Approach
34
http://www.flickr.com/photos/magia3e/5990317864/
Week One Week Two

35. BEWARE OF HAND OFFS

36. BEWARE OF HAND OFFS

37. BEWARE OF HAND OFFS

38. BEWARE OF HAND OFFS

39. BEWARE OF HAND OFFS

40. US VS THEM

41. SHARED GOAL

42. Welcome Agile UX
42
http://www.flickr.com/photos/magia3e/5989772879

43. CROSS FUNCTIONAL TEAM

44. T-Shaped Professionals
44
Breadth of Knowledge
TechnicalDepth

45. USER
NEEDS
BUSINESS
GOALS

46. USER
NEEDS
BUSINESS
GOALS
PROJECT
COSTS

47. PARALYSIS

48. GROUPTHINKING

49. ABILENE PARADOX

50. THE LEADER ROLE

51. • Leader shall be impartial (at
least at first)
• Divide group, then reunite
to air differences
• Welcome outside feedback
51

53. COLOCATION

54. ARTIFACTS

55. Personae
Source: MV Labs Project – Images with Creative Commons License from the web

56. NOT JUST ROLES

57. PROTO-PERSONAE

58. VALIDATING USER STORIES

59. AVOIDING WASTE

60. 60

61. MEET CARLA

62. 62

63. WIREFRAMES

64. STYLE GUIDES

65. UBIQUITOUS LANGUAGE

66. WORK EXTERNALIZED

67. 67

68. 68

69. SPECIFICATION BY EXAMPLE

70. • Acceptance Criteria
• Documentation
• Regression
70

71. 100% TEST COVERAGE?

72. Agile practitioners
don’t adopt processes.
They adapt according
to the current context
- A. Hunt

73. REQUIREMENTS
OR HYPOTHESIS?

74. what?

75. how

76. why?

79. features

81. features

82. outcomes

83. Outcome not output

84. Thank you for your attention
Stefano Maraspin
@maraspin

85. Resources
85

86. Resources
86

87. @maraspin

88. Photo Credits
• http://www.flickr.com/photos/stevedave/2975730348
• http://www.flickr.com/photos/pedromourapinheiro/2348331422
• http://www.flickr.com/photos/wallyg/2421926775
• http://www.flickr.com/photos/seemsfinehamburg/4514890993
• http://www.flickr.com/photos/gary_dunaier/2404403331
• http://www.flickr.com/photos/gary_dunaier/2404402271
• http://www.flickr.com/photos/whartz/1404593421/
• http://www.flickr.com/photos/midatlanticbulldogrescue/2143620643
• http://www.flickr.com/photos/manicstreetpreacher/3725005364/
• http://www.flickr.com/photos/jakuza/2728096478/
• http://www.flickr.com/photos/lucasvieira/2551532145/
• http://www.flickr.com/photos/dlp/6097111286/
• http://www.flickr.com/photos/captain-k/3872566862/
• http://www.flickr.com/photos/bk1bennett/2969083199/
• http://www.flickr.com/photos/sunnyuk/3240916291/
• http://www.flickr.com/photos/practicalowl/4098547561/
• http://www.flickr.com/photos/marksinderson/6973804350
• http://www.flickr.com/photos/altgnjoey/9614493371/
• http://www.flickr.com/photos/cdevers/5770961200
• http://www.flickr.com/photos/unitopia/3179070407
• http://www.flickr.com/photos/chubbybat/1751149642
• http://www.flickr.com/photos/themichaelsmith/4399654643
• http://www.flickr.com/photos/jpartogi/4131283193
• http://www.flickr.com/photos/tomcarbone/2817253412/
• http://www.flickr.com/photos/singapore2010/4903325071/
• http://www.flickr.com/photos/mikecogh/8698837600/
• http://www.flickr.com/photos/markusthorsen/3091394736/
• http://www.flickr.com/photos/szene/4763604492/
• http://www.flickr.com/photos/jordoncooper/79555741/
88

89. Stefano Maraspin
@maraspin