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Public relation


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Public Relation

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Public relation

  1. 1. Lesson Plan on Public Relation Page 1 Lesson plan on Public Relation General Information: Name of the teacher: Binal Joshi Course Management of nursing services and education Unit Unit 4 Topic Public Relation Group of students Seven semester students No. of students in group 60 Date Time Venue Classroom Previous knowledge of the group Teaching method Lecture cum discussion Audio-Visual Aids Chalk Board, Power Point, Hand out Central Objective : After completion of the class students will be able to gain knowledge and understanding about Public Relation in detail Specific objectives: After completion of the topic students will be able to… 1. To introduce and define the Public Relation 2. To relate the need for public relations 3. To enlist the functions of public relations 4. To identify methods and techniques of public relation 5. To Discuss role of nurse in maintaining public relation
  2. 2. Lesson Plan on Public Relation Page 2 Sr. No. Specific Objective Content Time (Min.) Teaching-Learning activities Evaluation 1. To introduce and define the Public Relation. Introduction: In democratic state public relations are very significant, today the concept of police state has been replaced by the welfare state, stte activites have been expanded. The government undertakes multifarious activites for the public welfare. But for this successful accomplishment, public cooperation is essential. the public only cooperates when it has a confidence in the government According Mc.Cany “Public relations in government is the composite of all, the primary an secondary contacts between the bureaucracy and all the interactions of influences and attitudes established in these contacts” According to J.H.Brebner “The simplest way of describing the function of public relations and publicity in modern administration is to say that they are concerned with the study of the human factors in industry and, to an increasing degree in government” 2 Teacher verbally explain with use of chalk board What did you understand by the term “public relation? 2. To relate the need for public NEED FOR PUBLIC RELATIONS 5 Teacher verbally explains the topic What are the factors which
  3. 3. Lesson Plan on Public Relation Page 3 relations There are the following factors which go to make public relations for administration 1. Expansion of state activities Modern state is a welfare state, public administration caters to the need of the society, and it undertakes activites which are meant to promote public good 2. Safeguard against public criticism The basic difference between private and public administration is that even the smallest error of the public administration soon comes to light; on the other hand even the greatest scandals take place in private sectors, and the public does not learn about them. 3. Change in public policies Today the public policies have undergone a change .they do not have to confine themselves to the execution of laws. Today the public servants have to advertise the policies of the government, and the public should be informed regarding the nature and scope of the available services. 4. Role of a salesman Today the public relations is like salesmanship. as a salesman sells his commodities by with use of chalk board promotes public relation in administration?
  4. 4. Lesson Plan on Public Relation Page 4 advertising them, in the same way modern administrators have to sell government policies and programmes. They in other words present their programmes before the people in such an attractive package. 3. To enlist the functions of public relations Functions of Public Relations Department The main functions of the public relations officer may be summarized as follows 1. Release of departmental news Press is very influential organ of public opinion the government has ,therefore to maintain good relations with it by providing it full information regarding the departmental policy as well as programme 2. Explanations Legislative statues as well as government rules and regulations are made by legal law years; thus through public relations the department provides explanation and illustrations of these rules and regulations 3. Background information For all its social activites the department has to depends upon the understanding and 8 Teacher verbally explains the functions of public relation with use of powre rpoint What are the functions of public relation?
  5. 5. Lesson Plan on Public Relation Page 5 cooperation of the people, the background information of the administrative decisions is provided to the people to gain their confidence 4. Persuasion At the time of war and other crisis, the government needs more public cooperation .sometimes people needs more public cooperation. Sometimes people are called upon to come forward to help the government at the cost of their personal interest .for instance the people can be and property 5. Direct Sale Today the government has also become a merchant. It has stepped in to business like private individuals 4. To identify methods and techniques of public relation Methods and techniques of public relations Public administration has borrowed methods and technique of public relations from business organizations where they have been developed in systematic and scientific way. They are o Communication o Press and publications o Radio o Films and other audiovisual aids o Advertising o Public speaking o Researching 10 Teacher verbally explains the methods and techniques used for public relations. What are the different types of techniques used for public relation?
  6. 6. Lesson Plan on Public Relation Page 6 o Research and opinion surveys 1, Communication According to prf.pfiffner “The process of transmitting cues, mainly written and verbal, in order to modify human behaviors” 2, Press and Publications Publicity is an important tool of public relations. Government publishers book, booklets, pamphlets detailed information about the policies, programmes and activities of its administrative agencies 3, Radio Radio and television have now become very important and effective media of mass contact and communication. They reach the people more rapidly and have a far wider appeal 4. Films and other audiovisual aids Films are another means of effective mass communication .they are being widely made use of by governments at national and local levels .for this they maintain studies and prepare documentary films and news streds for free display. 5. Advertising No other means of publicity has provoked so much public controversy as advertising. Most people criticize the government advertisement as a cheap
  7. 7. Lesson Plan on Public Relation Page 7 sales propaganda, unworthy of a government to indulge in. 6. Public Speaking In spite of all written and visual means of mass contact, public speaking has its own charm and importance as a technique of public relations. What the speech imparts enthusiasm and the human feeling of attachment and closeness delivered in a local tone and temper lacks totally in the written statement. 7. Research and opinion surveys Public relations are two way traffic. It, on the open hand informs people of the public policies and programmes, but also, on the other hand, tries to let the government know the public relations to their activities. Hence research into human behavior and environmental factors is very essential for the successful completion of administrative programmes. There is an Indian programme evaluation organization attached to the planning commission for examining the result of various operations, undertaken by administration and for recommending the best possible method of work. 5. To Discuss role of nurse in maintaining Role of nurse in developing public relations:-  Nurse develops a skilled communication of ideas to the various public with the 15 Teacher verbally discusses with students with the use Discuss role of nurse in developing
  8. 8. Lesson Plan on Public Relation Page 8 public relation objective of producing a desired result in public health  Nurse find out what people like and doing more of it and finding out what they don’t like and doing less of it  Nurse establish management function which evaluates public attitudes and public health  Nurse identifies the policies and procedures of an individual or organization with the public interest and executes acceptance  Nurse recognize and cultivate with in an organization of those virtues and values which become visible externally in the standing of a institute or hospital with it’s worker  Nurse develop all activities and attitudes intended to judge, influence or control opinion of any groups of person in the interest of any individual ,group or institution  Nurse applies policies and acts for an organization as they touch the public and either build or destroy good will and good understanding that as so vital to the life of profession in this competitive age  Nurse carefully complied analysis of cause and effect used as a guide to conduct  Nurse should be specialists in his field , an should possess both theoretical and practical knowledge of his subject  Nurse should have purity of character and of hand out. public relations
  9. 9. Lesson Plan on Public Relation Page 9 conduct from this point of view the ideal nurse is one who has the capacity to deliberate impartially in all circumstances  Nurse should use of methods of public relations corresponding to the standard of living and likings of the people  Nurse should form the inspiration to the people, corresponding to the people and in confidence of the people  Nurse established the public relations not only with one but all sections of society  The personal behavior of nurse should be courteous ,he/she should be considerate to the public complaints Assignment to the students : Write Down The Assignment On: “Role Of Media In Maintaining The Public Relation.” Date of Submission : Bibliography : 1. BT Basavanthappa,”Nursing Administration”, first edition,jaypee brothers,Kundli,2008. 2. Deepak k.,”A Comprehensive Textbook On Nursing Management”, first edition, Vinay Printers,Banglore:2013. 3. Mary Lucita,”Nursing Practice and PublicHealth Administration”,Second edition,ELSEVIER,New Delhi:2007 4. Neelam Kumari,”A textbook Of Management of Nursing Services and Education “,First edition, P V Books:2011.(as per INC Syllabus)
  10. 10. Lesson Plan on Public Relation Page 10 5. Neelam Kumari,”A textbook Of Management of Nursing Services and Education “,First edition, P V Books:2011. 6. Patricia Kelly, “Leadership and Management in Nursing” First edition, DELMAR CENGAGE learning,Australia:2008. 7. Swinder Kaur,”A Professional Adjustment ward Management and Trends in Nursing “,Second edition, Lotus publishers, Jalandhar::2011. 8. Shabnam Masih, ”Nursing Managemnet-In Service And Education” first edition, Lotus publishers,Jalandhar::2011.