Customers now spend much of their time online engaging with custom content rather than traditional advertisements. According to various studies, 95% of buyers prefer solution providers that offer helpful content throughout the buying process, 80% prefer getting company information through a series of articles rather than ads, and 75% want marketers to reduce sales language in their content. Inbound marketing strategies that provide useful content are now essential for reaching customers and converting leads.

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Lead Generation and Conversion Magic!
The ‘Why Inbound’ Sales Story in Numbers
If you build it, they will come
With Marketing and Sales going through a decisive transformation, it’s more
important than ever to know where your potential customers dwell, get their
information, and how to reach them.
Customers spend 50%
of their time online engaging with custom content.
(Hubspot)
95%
of buyers chose a solution provider that “provided them with ample
content to help navigate through each stage of the buying process”.
(DemandGen Report)
80%
of business decision-makers prefer to get company information in a
series of Articles vs. in an Advertisement.
(Content Marketing Institute)
75%
of buyers want marketers to curb the sales-speak in their content.
(DemandGen Report)