Customer Data Integration (CDI) is a process that involves combining data from different sources and systems within an organization to create a single, accurate, and complete view of the customer. CDI aims to provide a unified and holistic view of customers across multiple touchpoints, such as sales, marketing, and customer support. The benefits of CDI include better customer targeting and segmentation, more personalized marketing messages and customer experiences, improved customer satisfaction and loyalty, and increased revenue and profitability. By providing a complete and accurate view of the customer, CDI can help organizations make better business decisions, optimize customer engagement, and drive growth. Read more: https://www.clootrack.com/knowledge_base/customer-data-integration