2. Table of contents
Letter From the
Creator
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Lilla Lane Design
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Store design
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Branding
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Summary
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Stocklists
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Contact Info.
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3. Letter from the Creator
Thank you for your interest in franchising with Lilla Lane. Well into our second
decade of operations, we still run Lilla Lane based on the same spirit and values that were
behind its creation.
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After more than ten years of wholesaling in Bali, I opened my first retail outlet in
2001. At the time it seemed like a completely absurd idea, as there were few western style
boutiques. Most shops were simple market stands with their articles haphazardly displayed
on either side of the entrance. No one could have imagined that Bali would one day be
known for its sophisticated boutiques and burgeoning fashion scene, nor that brands
with international appeal, such as Lilla Lane, would emerge.
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So much has changed since the beginning. Back then, people came to Bali to explore an
alternative way of life. We were enchanted by a simpler and more spiritual way of living.
Surrounded by amazingly lush tropical nature, we had arrived in paradise. The lack of
electricity, telephones, refrigerators, were all affectionately accepted novelties. Bali is
intense, and even though there were some dramas we lived in relative harmony, worked with
and had fun with the Balinese. They were proud to be Balinese, and we were proud to be in
Bali.
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Yes, the atmosphere was more lighthearted and easygoing then, but the essence of Bali
remains largely the same, even in the more modern and developed version we see today.
Though the Lilla lane stores are part of that change, they also, I hope and believe, capture
my great admiration for the artists and craftsmen in Bali. My ideas are so often inspired by
traditional beading, embroidery, handweaving, batik, hand painting, rattan weaving and
many other indigenous techniques of Indonesia.
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Our creations showcase the inspiration from the many years I have spent in Bali and
the dedication to quality of the talented Lilla Lilla Lane artisans. The combination of
Indonesian techniques and added artifacts from all over the world create a unique
accessory article, always original and often one of a kind. Our Bali stores serve as a
competitive testing ground, where we gauge reactions to our new designs before including
them as mainstream products. My greatest joy comes from fresh ideas put into
actualization in the morning and realized that afternoon A simple pleasure drawn from
what feels like inexhaustible sources of inspiration.
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Tourists, as well as local customers return to our stores as a testament of their
appreciation of the quality, uniqueness and beauty of the products. we have faithful clients
that come back every year to replenish their shoe closets or find that special handwoven
leather handbag. Since their conception, the Lilla Lane stores have attracted a global
clientele. In addition, buyers from all over the globe are enhancing our growing
international popularity and reputation. In response we have now assembled a complete
franchise package that captures the essence of Bali and our original store concept,
highlighting the merchandise and making it easy for you to become an integral part of the
Lilla Lane family. If the time is right for you I would welcome a consultation to more fully
explain the nature and benefits our franchise opportunities.
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! ! ! ! ! ! ! ! With Warm Regards,
4.
Every piece of Lilla Lane merchandise is
designed and produced in our atelier in Bali.
our head designer, thora moss, finds
inspiration in the traditional Asian arts and
crafts, translating techniques such as weaving
and beading to modern fashion.
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Lilla Lane Design
We work with all natural materials including leather,
natural rattan, cotton, wood, and shells, which are all hand
picked by our Designers. after careful research, Our talented
craftsmen hand make each piece with much care and attention
to detail. Additionally, since everything is constructed here in
Bali, we can happily produce custom made designs for your
store.
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Combinations of materials such as hand embroidered Indian
ribbon, painstakingly hand woven leather and artisan printed
fabrics are quintessential Lilla Lane design concepts.
Along with the authenticity of materials in each piece,
One other way lilla lane differentiates itself from
other designers is by incorporating bags, Shoes, belts
and cuffs into every collection. Not only does this
make accessorizing every outfit simple and fun, but it
also adds an ease to merchandising.
5. store design
Our stores honor the beauty of
nature by using materials such as
wood, linen fabrics, stone,
Coconut and shells. Over time, our
own style has developed perhaps
best described as a mixture of Bali
Bohemia and hamptons elegance.
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The juxtaposition of the the ivory
infused furnishings and walls
with the warm earthy tones of our
stone floors and subtle lighting,
enhances and presents our
products in an elegant and
feminine way.
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We want people to relax and feel at
ease at Lilla Lane. therefore, we
create a sense of intimacy by
providing a comfortable seating
area for the guest while shopping.
The area should be comfortable
and have a home like feeling.
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In our experience, a store larger
than 60 Square Meters is
recommended. This allows you to
show the product range to its full
potential, While also keeping your
store from feeling cluttered.
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We will assist you with
designing a custom layout
for your store that optimally
utilizes the space available,
and work with you to choose
the combination of Lilla Lane
elements that best suits your
particular situation. For
larger items we can either
produce the elements for you
or provided you with detail
schematics for local
production.
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We will recommend a
combination of Lilla Lane
retail elements to kit out your
new store perfectly. Further,
we will either produce the
elements for you or assist
you with designs for local
production of larger items.
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Our store design guide
includes recommendations on
lighting, flooring, window
decoration and design of the
point of sale.
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Our crafted furniture
options, branded retail
elements, marketing templates,
and experience will enable
you to quickly be up and
running with a minimum
amount of hassle as a
featured Lilla Lane retailer. !
6.
As a Lilla Lane franchisee, you will be licensed to use the Lilla Lane
branding in store and in your marketing activities. The attractive grey
and cream signature colors tastefully blend perfectly with the store
concepts and permeate all our branding items.
BRANDING
As a Lilla Lane franchisee, you will
benefit from our retail elements
including
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+ Decorative protective tulle bags
for our shoes and bags
+ Branded cotton shopping bags
+ Branded hangtags
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+ Custom designed, hand painted
hangers
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+ Woven or leather Lilla Lane labels
+ Custom made panel displays for
bags
+ Shoe and bag stands
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+ Custom made key rings !
7.
With many years of experience selling
our products, designing and
assembling innovative high quality
merchandise, and successfully
selling them here in Bali, we are now
looking to build upon our growing
global reputation. by sharing our
knowledge, products and expertise we
want to ensure that you are satisfied
and successful with you new
endeavor as a Lilla Lane franchisee.
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We are ready to accommodate any
locations in the world. with a global
presence, evident by some of our
corporate clients listed below, we are
ready to accommodate your
international needs. Evolving from
our original resort concept, our
expanded product line now easily
accommodates the hip urban scene of
any climate.
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We are excited about the prospect of
you becoming an integral part of our
growing worldwide network of
successful franchisees, built upon
our solid brand marketing, know how,
and unrelenting dedication.!
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Please feel free to contact us with any
questions or comments. We are happy
to discuss options, share information
and assist you in you decision making
process.
SUMMARY
