Copy of my presentation from the SoCon 2011 conference. 20th October 2011, ICO, London. I will be producing a blog post with more notes and thoughts on the topic on www.smilespread.co.uk - any qu's @NickoBennett
Definition of Advertising 1828 Informing; giving notice; publishing notice. 2011 The promotion of goods or services for sale through impersonal media, such as radio or television Transitive verb: To expose for sale in a market
Definition of Marketing 1828 [marketing] is NOT found in the 1828 dictionary 2011 An aggregate of functions involved in moving goods from producer to consumer
Definitions from the Urban Dictionary Advertising The tool of the devil. Advertisers are in league with the devil, I tells ya! Marketing A career in which people (normally men who have an issue with their sexuality and drive Mopeds) state the obvious and get paid a lot of money for it. They normally have catchy initials like AA or RR and spend a lot of time getting their signature to look important.
Social web has turned the advertising world on its headEveryone now has a voiceStats of social and blogs – good and badIt’s not advertising. It’s conversation. Because withsocial media we all share the medium.
When you share the same medium!you need asocial media… If press was more inclusive strategy…!
We may share the mediumbut we are a few years behindkickstarter.comfashionstake.comkiva.comquirky.com
Image credits.by chris erdos;http://www.flickr.com/photos/chris-erdos/6224000363/sizes/o/in/photostream/by TrevinChttp://www.flickr.com/photos/trevin/4271246460/sizes/o/in/photostream/by prestahttp://www.flickr.com/photos/presta/4175485032/sizes/l/in/photostream/by an untrained eyehttp://www.flickr.com/photos/an_untrained_eye/3112057786/sizes/o/in/photostream/