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mangocreative
something fresh
mangocreative
something fresh
What is a Brand/logo
what does it stand for?
mangocreative
something fresh
mangocreative
something fresh
A brand is also how the company is perceived by its customers
the associations and inherent value they place on your business.
A brand is also a kind of promise. It is a set of fundamental
principles as understood by anyone who comes into contact
with a company.
A brand is an organization’s or companies “reason for being”
A brand should also represent the desired attributes of a
company’s products, services, and initiatives.
mangocreative
something fresh
mangocreative
something fresh
what is a strapline!
Straplines have the power to be remembered and captivate.
 Staplines are memorable
 Straplines create mind pictures
 Straplines are unique
 Straplines invite people to participate
 Straplines mention a companies advantages
mangocreative
something fresh
mangocreative
something fresh
	 We try harder
	 Is Good for you
	 Living and Working with Wood
	 Refreshes the parts other beers cannot reach
	 Beanz Meanz ...
	 Just do it
	 Think Small
	 The Real thing
Do you remember the
company
mangocreative
something fresh
We try harder
Is Good for you
Living and Working with Wood
Refreshes the parts other beers cannot reach
Beanz Meanz ...
Just do it
Think Small
	 The Real thing
AVIS
Guinness
Woodsource Wales
Heineken
Heinz
Nike
Volkswagen
Coca-Cola
mangocreative
something fresh
mangocreative
something fresh
Established logos that
have evolved over time
mangocreative
something fresh
mangocreative
something fresh
mangocreative
something fresh
mangocreative
something fresh
mangocreative
something fresh
mangocreative
something fresh
Advertsing 4 basic principles
Positive Advertising
Negative Advertising
Image based
Copy line base
mangocreative
something fresh
Positive Advertising
mangocreative
something fresh
Negative Advertising
mangocreative
something fresh
Image based Advertising
mangocreative
something fresh
Copy Line Advertising
mangocreative
something fresh
Newspaper or magazine
Advertising tips!
mangocreative
something fresh
1.	 Hire a Professional to design and write your Advert
2.	 Try Regional/local newspapers
3.	 Choose the right day of the week
4.	 Get a good position within the magazine or paper
5.	 Use colour if possible
6.	 Try a selection of different newspapers
7.	 Be Patient
8.	 Use a tracking device
9.	 Use a catchy headline or strapline
10.	Use you advert space well!
mangocreative
something fresh
What do you use to sell
your business
mangocreative
something fresh
Use a variety of different media to get your message across
 Brochures
 Business cards
 Exhibitions
 Breakfast meetings
 Web site
 Presentations
 Word of Mouth
 Referrals
 Social events
 Blogging
 Twitter
 E cards
 Digital advertising
 Directory Links
 Google Ads
 Digital PR
 Company You Tube
 Micro web sites
 Newspaper Adverts
 Newspaper PR
 Sponsorship
 E mail Signatures
 Local Events

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